If you don't want $5-10k projects, take them off.
We removed ours and only left 10-20k as the starting point. Fewer leads, but way better fit.
If you don't want $5-10k projects, take them off.
We removed ours and only left 10-20k as the starting point. Fewer leads, but way better fit.
Me: "No, but good luck with the project."
If the cheapest option felt right, you wouldn't be asking me to lower my price. You'd just take it.
We both know how this plays out.
Me: "No, but good luck with the project."
If the cheapest option felt right, you wouldn't be asking me to lower my price. You'd just take it.
We both know how this plays out.
Even a simple one. Tokens, components, documentation.
It feels like extra work at first but it saves so much pain later when the product grows and more people are touching it.
Even a simple one. Tokens, components, documentation.
It feels like extra work at first but it saves so much pain later when the product grows and more people are touching it.
Planning to roll it all out in January.
Planning to roll it all out in January.
When you're not desperate for the deal, it shows. When you can walk away, people usually lean in.
The less available we became, the more people wanted to lock us in.
Demand is always weird like that.
When you're not desperate for the deal, it shows. When you can walk away, people usually lean in.
The less available we became, the more people wanted to lock us in.
Demand is always weird like that.
Click for more (🧵)
Click for more (🧵)
5 discovery calls booked over the weekend,
One call with a potential new hire (🤞), and 10+ warm leads that need follow-ups.
Monday is full!
Not complaining though, let's finish strong before Christmas :)
5 discovery calls booked over the weekend,
One call with a potential new hire (🤞), and 10+ warm leads that need follow-ups.
Monday is full!
Not complaining though, let's finish strong before Christmas :)
Going to be a bit quieter from me this week, fewer posts than usual while the holidays are here.
Back to normal rhythm after Christmas 🎄
Enjoying the slower pace and letting things breathe a bit. Hope everyone gets some proper rest over the next few days.
Going to be a bit quieter from me this week, fewer posts than usual while the holidays are here.
Back to normal rhythm after Christmas 🎄
Enjoying the slower pace and letting things breathe a bit. Hope everyone gets some proper rest over the next few days.
Saying no is part of the job.
If the scope’s unclear, the timeline’s too tight, or the whole thing just feels off, it’s okay to walk away.
Focus on projects that play to your strengths.
Not every deal is worth doing.
Saying no is part of the job.
If the scope’s unclear, the timeline’s too tight, or the whole thing just feels off, it’s okay to walk away.
Focus on projects that play to your strengths.
Not every deal is worth doing.
It's usually 5 details:
→ Font weights
→ Visual alignment
→ Consistent spacing
→ Line height and leading
→ Intentional color choices
Small details. Big difference.
It's usually 5 details:
→ Font weights
→ Visual alignment
→ Consistent spacing
→ Line height and leading
→ Intentional color choices
Small details. Big difference.
Goal tracking. Document uploads. Portfolio management.
Fintech UI needs to balance complexity with clarity. Every detail builds trust.
Goal tracking. Document uploads. Portfolio management.
Fintech UI needs to balance complexity with clarity. Every detail builds trust.
Big difference in how your app feels.
Try these 8 UX patterns to make it feel smoother, cleaner, and easier to use.
Big difference in how your app feels.
Try these 8 UX patterns to make it feel smoother, cleaner, and easier to use.
An inspiration board with 3 distinct visual directions.
Why? Founders change their minds. A lot.
This kills the "I'll know it when I see it" problem before it starts.
Alignment upfront = fewer revisions, faster delivery.
An inspiration board with 3 distinct visual directions.
Why? Founders change their minds. A lot.
This kills the "I'll know it when I see it" problem before it starts.
Alignment upfront = fewer revisions, faster delivery.
This fast. One week of brand exploration for a mobile app redesign:
→ Moodboards locked
→ 2 style guide directions
→ UI screens in progress
→ Components already built
Startups don't have 3 months for brand discovery, you need to move fast.
This fast. One week of brand exploration for a mobile app redesign:
→ Moodboards locked
→ 2 style guide directions
→ UI screens in progress
→ Components already built
Startups don't have 3 months for brand discovery, you need to move fast.
Still a lot we can't show yet, waiting for everyone to go live and out of stealth.
Expect a bigger update early next year :)
Still a lot we can't show yet, waiting for everyone to go live and out of stealth.
Expect a bigger update early next year :)
They started with a landing page refresh or a quick brand sprint. $8-10k, 1 month.
We delivered. They came back.
$60k+ later, we're still working together.
Trust takes time. We're fine earning it.
They started with a landing page refresh or a quick brand sprint. $8-10k, 1 month.
We delivered. They came back.
$60k+ later, we're still working together.
Trust takes time. We're fine earning it.
AI for courtrooms with real-time transcription.
Not your typical SaaS landing page.
This needed to feel institutional but modern. Trustworthy but forward-thinking.
Dark theme, strong imagery, subtle animations, clear credibility signals.
AI for courtrooms with real-time transcription.
Not your typical SaaS landing page.
This needed to feel institutional but modern. Trustworthy but forward-thinking.
Dark theme, strong imagery, subtle animations, clear credibility signals.