→ Daily tasks auto-populate every morning
→ Mon/Wed/Fri extras drop in automatically
→ Monthly tasks once a month
No deciding what to do, just execute. That's how we want to scale without me being the bottleneck.
→ Daily tasks auto-populate every morning
→ Mon/Wed/Fri extras drop in automatically
→ Monthly tasks once a month
No deciding what to do, just execute. That's how we want to scale without me being the bottleneck.
Starting to shape up really nicely.
Starting to shape up really nicely.
Let me know if you'd like to see me breakdown more mobile apps like this!
Appreciate all the likes and comments.
Enjoy your day 👋
Let me know if you'd like to see me breakdown more mobile apps like this!
Appreciate all the likes and comments.
Enjoy your day 👋
Every design choice serves user retention first, education second.
When psychology and design align, users can't put their phones down.
These techniques work for any app trying to build lasting user habits.
Every design choice serves user retention first, education second.
When psychology and design align, users can't put their phones down.
These techniques work for any app trying to build lasting user habits.
Easy actions (starting lessons) have zero friction. Hard actions (quitting streaks) have maximum friction.
Stopping requires multiple confirmation screens. Starting requires just one tap.
The app makes good habits effortless and bad habits difficult.
Easy actions (starting lessons) have zero friction. Hard actions (quitting streaks) have maximum friction.
Stopping requires multiple confirmation screens. Starting requires just one tap.
The app makes good habits effortless and bad habits difficult.
The app secretly adjusts difficulty based on your performance.
Struggling users get easier questions to maintain confidence. Advanced users get harder challenges to prevent boredom.
This keeps everyone in their optimal learning zone.
The app secretly adjusts difficulty based on your performance.
Struggling users get easier questions to maintain confidence. Advanced users get harder challenges to prevent boredom.
This keeps everyone in their optimal learning zone.
The learning path looks like a game level progression. Each completed lesson unlocks the next node.
Users see exactly how far they've come and what's ahead.
The visual journey makes abstract learning progress feel concrete and gamified.
The learning path looks like a game level progression. Each completed lesson unlocks the next node.
Users see exactly how far they've come and what's ahead.
The visual journey makes abstract learning progress feel concrete and gamified.
Users get 5 hearts that disappear with wrong answers. Losing all hearts locks you out temporarily.
This adds real consequences to what would otherwise be consequence-free learning.
The fear of being locked out makes users more engaged and careful.
Users get 5 hearts that disappear with wrong answers. Losing all hearts locks you out temporarily.
This adds real consequences to what would otherwise be consequence-free learning.
The fear of being locked out makes users more engaged and careful.
Lessons are bite-sized - 5-10 minutes maximum. Each lesson has a clear finish line with celebration.
This makes starting feel easy and completing feel achievable.
Short sessions reduce friction while building daily habits.
Lessons are bite-sized - 5-10 minutes maximum. Each lesson has a clear finish line with celebration.
This makes starting feel easy and completing feel achievable.
Short sessions reduce friction while building daily habits.
Duolingo's owl sends increasingly aggressive reminders:
"Time for your Spanish lesson!"
"You've upset the Duolingo owl"
"These notifications will keep coming until you practice"
The playful threat creates urgency without feeling hostile.
Duolingo's owl sends increasingly aggressive reminders:
"Time for your Spanish lesson!"
"You've upset the Duolingo owl"
"These notifications will keep coming until you practice"
The playful threat creates urgency without feeling hostile.
Correct answers trigger instant celebration:
→ Bright green checkmarks
→ Cheerful sound effects
→ Encouraging phrases like "Great job!"
Dopamine hits come immediately. This creates positive association with learning activities.
Correct answers trigger instant celebration:
→ Bright green checkmarks
→ Cheerful sound effects
→ Encouraging phrases like "Great job!"
Dopamine hits come immediately. This creates positive association with learning activities.
Every lesson awards XP points that feed into weekly leaderboards. This adds competition to what's normally a solo activity.
Social pressure becomes a powerful motivator for consistency.
Every lesson awards XP points that feed into weekly leaderboards. This adds competition to what's normally a solo activity.
Social pressure becomes a powerful motivator for consistency.
Progress shows as circular rings that fill up. They're designed to feel "almost done" at 70-80% completion.
This triggers the Zeigarnik effect - unfinished tasks stick in your memory.
Leaving your last 20% incomplete feels super uncomfortable.
Progress shows as circular rings that fill up. They're designed to feel "almost done" at 70-80% completion.
This triggers the Zeigarnik effect - unfinished tasks stick in your memory.
Leaving your last 20% incomplete feels super uncomfortable.
The flame icon with your consecutive days learned is everywhere in the app.
It creates loss aversion - users fear breaking their streak more than they enjoy building it.
Missing one day resets to 0, making the cost of skipping feel massive.
The flame icon with your consecutive days learned is everywhere in the app.
It creates loss aversion - users fear breaking their streak more than they enjoy building it.
Missing one day resets to 0, making the cost of skipping feel massive.
But why 500M+ users choose vocabulary over TikTok videos?
Here's 10 mobile psychology tricks that create irresistible user habits:
But why 500M+ users choose vocabulary over TikTok videos?
Here's 10 mobile psychology tricks that create irresistible user habits:
The deliverable here, apart from wireframes, should be alignment.
Everyone sees the product the same way before we commit to adding final visuals.
Go slow here, go fast later.
The deliverable here, apart from wireframes, should be alignment.
Everyone sees the product the same way before we commit to adding final visuals.
Go slow here, go fast later.