Lightnews — Scholar-powered news

Reposted by Chief Studio

.chantal//RYAN @thoughtrise.bsky.social · Apr 23

unfollowing everyone on linkedin except this guy

linkedin post screenshot:

Ken Cheng - I want to connect with you, emotionally)

Al will never be able to write like me. Why? Because | am now inserting random sentences into every post to throw off their language learning models. Any Al emulating me will radiator freak yellow horse spout nonsense. 1 wiite all my emails, That's Not My Baby and reports like this to protect my data waffle iron 40% off. 1 suggest all writers and artists do the same Strawberry mango Forklift. The robot nerds will never get the better of Ken Hey can | have whipped cream please? Cheng. We can tuna fish tango foxtrot defeat Al. We just have to talk like this. All. The. Time. Piss on carpet

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Chief Studio @chiefstudio.co.uk · Apr 22

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Chief Studio @chiefstudio.co.uk · Apr 21

Step inside our sunny office.

It really is sunny, because we live in Lanzarote 😂

But seriously, our website has had a few updates, check them out: chiefstudio.co.uk

✌️

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Chief Studio @chiefstudio.co.uk · Apr 14

Nice little milestone: we’re now on @Zyppy.com!

It’s a curated directory of vetted marketing agencies and consultants.

As a product marketing agency, it’s great to be recognised for doing one thing well 🙏

zyppy.com/list/compani...

Graphic showing “Chief Studio – Find Us on Zyppy List” with search bar imagery, a magnifying glass, and a heart icon.

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Chief Studio @chiefstudio.co.uk · Apr 10

Woohoo, we’ve just been accepted to Zyppy List! 🕺

Check out our listing and find out a lot more about who we are and what we do…

Thanks @zyppy.com

zyppy.com/list/compani...

Chief Studio - Zyppy Marketing

We help software companies talk about what they do in a way that makes sense to people. Many of our clients come to us because they’ve got a great p

zyppy.com

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Chief Studio @chiefstudio.co.uk · Apr 10

Who’s coming to London, baby?!

Sophie Oxley @sophie.chiefstudio.co.uk · Apr 10

🕺🕺 I’m back, baby. Can’t wait to hang out with the Misfits in London next month at @microconf.com ‘s Growth Retreat! Discount code below if you’re after a ticket to the magic ❤️

Reposted by Chief Studio

Rand Fishkin @randfish.bsky.social · Feb 28

Dang, @aleejudge.bsky.social knows how to get the most from his guests.

I ranted. I raved. I yelled like a madman, arguing passionately for what I'm convinced is the only way forward in marketing.

Plus, some nice production values & editing to make me look smarter than I am 😎

Why Traditional Click Metrics Are Dead: Zero-Click Marketing with Rand Fishkin

YouTube video by A. Lee Judge

www.youtube.com

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Reposted by Chief Studio

John Warner @biblioracle.bsky.social · Feb 24

One of the reasons I wrote More Than Words: How to Think About Writing in the Age of AI was to help people remember that writing is human, syntax generation is not the same thing as writing, and that thoughtlessly outsourcing our thought to LLMs is bad. www.hachettebookgroup.com/titles/john-...

More Than Words

A veteran writing teacher makes a “moving” (Rick Wormeli) argument that writing is a form of thinking and feeling and shows why it can’t be replaced by...

www.hachettebookgroup.com

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Reposted by Chief Studio

Matthew Oxley @matthewoxley.bsky.social · Feb 26

We’re live on @uneed.best.

Please check out @theick.app and give us an upvote if you’re interested in what we’re trying to achieve.

www.uneed.best/tool/ickapp

Thanks again to @tsanlis.bsky.social for creating the best Product Hunt alternative ✌️

Discover ick on Uneed

The (free) copy editing app for business content.

www.uneed.best

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Reposted by Chief Studio

Zuzana Kunckova @zuzana-k.com · Feb 24

I wrote an article for the amazing folks at @honeybadger.io! Give it a read and let me know what you think! 💙

Honeybadger.io @honeybadger.io · Feb 24

New on the HB dev blog:

@zuzana-k.com discusses the gender gap in the tech industry and what we can do about it now that DEI initiatives are declining.

www.honeybadger.io/blog/dei-in-...

DEI in tech: why representation and community matter

The tech industry struggles with gender disparity. Let’s explore why diversity and inclusion matter, the challenges faced, and how communities are driving change.

www.honeybadger.io

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Reposted by Chief Studio

theick.app @theick.app · Feb 24

@uneed.best 👀

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Reposted by Chief Studio

Jo Delacourt | Maven of Momentum @jodelacourt.bsky.social · Feb 18

I spent several hours on it yesterday while crafting sales page copy and I absolutely LOVED my experience. The UI is sleek and beautiful. The feedback is useful while also bringing a smile to my face with the engaging and creative responses. I've already started telling my clients about it. 🤘🫶

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Reposted by Chief Studio

Rand Fishkin @randfish.bsky.social · Feb 14

B2B marketers — how y'all doing content promotion?

For SparkToro:
- LinkedIn is # 1
- Threads+BlueSky tie for # 2
- Twitter was 1; fell to 3
- We do a little IG + FB
- We're probably missing out by not doing more with YouTube

Take Converge's survey here 👉 efr4orp5mwn.typeform.com/to/Yebw0mdq

Content Promotion Survey 2025

Your answers will help us better understand where the B2B industry is today when it comes to content promotion. Report will follow the survey in Q1 2025.

efr4orp5mwn.typeform.com

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Reposted by Chief Studio

Cyrus Maxx @zyppy.com · Feb 12

Happy to announce *Zyppy List* - A reimagined directory for marketing companies and consultants

🆓 Free Verification
💸 No Pay-to-Rank
🎯 Highly Specialized Categories
🤝 Community-powered endorsements
👥 People-Powered Profiles
🔗 Followed link(!)

Let me know what you think!

zyppy.com/marketing/an...

Announcing Zyppy List: A Next-Level Directory For Marketing Pros - Zyppy SEO Consulting

The Problem There are 1000s of marketing companies out there, many of them excellent. Finding a trusted, proven one online is amazingly difficult. When my consultancy gets more business than we can ha...

zyppy.com

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Reposted by Chief Studio

theick.app @theick.app · Feb 14

Happy Valentine's Day ❤️

A love letter to marketing jargon, dripping in buzzwords. The ick app interface highlights phrases like ‘best in class,’ ‘next-gen,’ and ‘cutting-edge’—the usual suspects of overblown copy. Set against a bold pink background, it’s a valentine to the kind of language that promises everything and says nothing.

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Reposted by Chief Studio

Thomas Sanlis @tsanlis.bsky.social · Feb 14

✨ I'm running a special promo on Uneed, for Bluesky only, today only

Launch or relaunch your product for $10 instead of $30 with the code BSKY1402 😊

Enjoy, and long live Bluesky 🙌🏻

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Chief Studio @chiefstudio.co.uk · Feb 14

We agree, obviously — we made a whole app to help with that 🫡

@theick.app 👀

Accessibility Awareness @a11yawareness.bsky.social · Feb 14

Avoid jargon and buzzwords whenever possible. When you have to use terms that might not be commonly known or used among your audience, explain what these terms mean. If you can't avoid a lot of specific terms, include a glossary of terms that users can refer to when needed.

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Chief Studio @chiefstudio.co.uk · Feb 13

This was a great one from April:

“Not everything customers care about is “value.” Sometimes, customers want or need capabilities for reasons other than business value.”

👏

April Dunford @aprildunford.bsky.social · Feb 6

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.

Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?

aprildunford.substack.com/p/value-vs-o...

Value vs. Objection Handling

In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

aprildunford.substack.com

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Chief Studio @chiefstudio.co.uk · Feb 13

Great idea here from Val.

We recommend this to our clients, and we get them to re-record their demo just for us (the pressure!)

Val Sopi 👋 @valsopi.com · Feb 13

One of the best ways to debug something new you're building is to record a demo and go over everything.

I was prepping a demo for one of my waiting clients and found at least 10 things that needed a retouch.

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Chief Studio @chiefstudio.co.uk · Feb 13

Haha ok thanks! 🙏

Justin Jackson @justinjackson.ca · Feb 13

Thanks! Let me know what you think.

There is a swear in the first 60 seconds so make sure you cover any young ears in the few! 🙉

Reposted by Chief Studio

Matthew Oxley @matthewoxley.bsky.social · Feb 5

Most marketing advice assumes you already know your audience. But what if you don’t?

What an excellent article 👇

Amanda Natividad @amandanat.bsky.social · Feb 4

There's something only great marketers do. But there's no agreed-upon standard for doing it.

It's audience research.

And very likely, they're doing this without really knowing what it is. Studying and getting to know their audience is just part of their DNA.

In this long overdue guide…

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Chief Studio @chiefstudio.co.uk · Feb 13

📌 Bookmarked for the school run 🙌

Justin Jackson @justinjackson.ca · Feb 12

Are we screwed? Is AI going to kill software development as we know it?

What do you think? Respond with your thoughts.

Are we screwed? Is AI going to kill software development as we know it?

The advent of AI coding assistance has introduced a wave of dread in the...

share.transistor.fm

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Reposted by Chief Studio

Jay Acunzo @jayacunzo.com · Feb 12

Too many content creators are trying to separate from their peers by pressing harder on the page with the same gray crayon.

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Reposted by Chief Studio

April Dunford @aprildunford.bsky.social · Feb 6

This week in the newsletter I'm talking about the difference between selling value and handling objections. It's not always as obvious as you might think.

Aside - the positioning newsletter has hit 30K subscribers - can you believe that!?

aprildunford.substack.com/p/value-vs-o...

Value vs. Objection Handling

In my positioning work, it is not unusual for teams to confuse value for customers with what I would call “objection handling.”

aprildunford.substack.com

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Chief Studio @chiefstudio.co.uk · Feb 12

😭😭😭 @randfish.bsky.social, @amandanat.bsky.social we can’t make it — next year? Or somewhere in Europe maybe… 👀

sparktoro.bsky.social @sparktoro.bsky.social · Feb 11

Ticket sales are open for SparkTogether Summit!

→ October 15-16

→ 1 day of the most inspiring business stories

→ Plus: optional SparkToro product training; happy hour; mastermind; and afterparty

Only 19 tickets are left at the lowest price. Come join!

sparktoro.com/sparktogether

SparkTogether 2025 - October 16 - Seattle, WA

The original story-focused marketing event. Tell-all sagas. Real numbers. No recordings. Finally, in person.

sparktoro.com

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