Lightnews — Scholar-powered news

Faris @farisyakob.com · Aug 6

There is some principle or rule that needs defining (Faris’ law is tough grammatically etc but thanks)

Technology advances always create more spam first

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Faris @farisyakob.com · Aug 4

Heh the system works etc

Faris @farisyakob.com · Jul 24

Always google

Faris @farisyakob.com · Jul 24

I spoke to a teenager yesterday
They had never heard of The Muppets
Not doing that again

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Faris @farisyakob.com · Jul 24

I just didn’t know where to post this but pitching in stream to someone who is writing an unaffiliated case study for a brand is a new one to me and I am not there for it so I put it here instead

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Reposted by Faris

Glen O'Hara @gsoh31.bsky.social · Jul 13

Decades of mechanistic talk about university degrees as if they were bundles of 'skills' and 'prep' are about to be proved completely wrong (obviously). Want to get a real boost? Do History or English.

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Faris @farisyakob.com · Jun 29

Yum - next time try marmite in them 😋

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Reposted by Faris

🎃Tamara what goes bump in the night deeay🎃 @moiness.bsky.social · Jun 19

I dont think I have set a very good example to my daughter by shouting “Fuck Off” at the adverts.

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Faris @farisyakob.com · Jun 16

I used to work to live to party
At Cannes I have realized I now look forward to sleep more
So it goes

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Faris @farisyakob.com · Jun 3

Wait am I pro testing
Or protesting
Or is it both

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Reposted by Faris

Martin Bihl @martinbihl.bsky.social · May 20

I start out talking about how agencies don’t work & how I’m developing some ideas that might just fix them, and end up talking about the nature of failure. Just another day at the office. My interview with @farisyakob.com & #rosie in #StrandsOfGenius: geniussteals.substack.com/p/1b9093a7-1...

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Reposted by Faris

Rachael King @rachaelking70.bsky.social · May 20

This was just posted by @tbretc.bsky.social on another platform. The Chicago Sun-Times obviously gets ChatGPT to write a ‘summer reads’ feature almost entirely made up of real authors but completely fake books. What are we coming to?

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Faris @farisyakob.com · May 16

“When I asked Hunter whether it was all about money, he said that profit was part of it, but so was power. “I think if you want to be seen as a god, then there’s no better way than to be a leader in one of these organizations.” apple.news/AorSxeXHuThe...

Inside the LA ‘psychic reset’ bootcamp that promises happiness – at a price — Guardian US

I was told my life would change if I let strangers prod my deepest wounds. But I wasn’t sure: were these group training sessions empowering or exploitative?

apple.news

Faris @farisyakob.com · May 14

Guess we will find out since we fucking around lol

Faris @farisyakob.com · May 14

“What if it's actually about living your life now versus living your life later?" she added.
(YOLO)
Retirees planned to travel, but it might be too late and too expensive - Business Insider apple.news/APK4jfc39SAK...

Retirees planned to travel, but it might be too late and too expensive — Business Insider

Traveling wasn't unusual for Jim Laabs, a 72-year-old retiree from the Midwest. As a former regional sales director, Laabs spent 65% to 70% of his time on the road in the US and Canada. Later in his c...

apple.news

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Reposted by Faris

Abbie Richards @abbierichards.bsky.social · May 5

Not to be dramatic but I spent months and months working on this video deep diving into the history of attacks on DEI.

It is my baby and I’d love for y’all to check it out! 🙏🏻
youtu.be/nD1nJ7g8j94?...

How billionaires created the DEI panic

YouTube video by Media Matters

youtu.be

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Faris @farisyakob.com · May 12

“Monea had already sold a sham product for massive profits by preying on people’s frustration with pain.

He was a savant at identifying basic, obvious human frailties and desires, then selling bullshit.”

apple.news/AIvCPjULmQBm...

The Incredible Rise & Fall of the Infomercial King — Men’s Health

The incredible true story of the con man, the karate champ, and the workout videos that changed fitness forever. “I’VE BROKEN ABOUT 34 or 35 bones. My wrist tends to hurt me very badly.” Evel Knievel,...

apple.news

Faris @farisyakob.com · May 9

🤣🙏🫶

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Reposted by Faris

Farrah Bostic @farrahbostic.bsky.social · May 8

Latest episode of @crosstabspodcast.bsky.social is live, featuring @farisyakob.com talking about how useless the concept of the "average" American, consumer, voter, really is: www.crosstabspodcast.com/p/a-post-tru...

Going to include the links we talked about in this thread 🧵

A Post-Truth Economy Built for the 1%

My conversation with Faris Yakob of Genius Steals about the YOLO economy, diverging demographic destinies, and why there is no "average" American for you to appeal to, in politics or marketing

www.crosstabspodcast.com

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Reposted by Faris

Opinion Today @opiniontoday.bsky.social · May 8

OPINION TODAY featured podcast —
Why Averages Don't Exist: @farrahbostic.bsky.social interviews brand strategist @farisyakob.com about how misunderstood economic metrics mask the real consumer experience.
(@crosstabspodcast.bsky.social)
opiniontoday.substack.com/i/163118483/...

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Reposted by Faris

Dave Tallon @davetallon.bsky.social · May 7

Within five years, he told Adweek, ‘there is no human that touches a media plan.'

ht @farisyakob.com

mediacat.uk/groupm-to-re...

GroupM to rebrand and ‘reduce overlap’ - MediaCat UK

Media group will be renamed WPP Media, as leadership implements centralised, tech-driven model to close the gap with Publicis and Omnicom-IPG.

mediacat.uk

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Faris @farisyakob.com · May 5

I take that back - adults should know better adults lie to themselves because $ and ego bit most important no one should express an opinion until the have read extensively on a subject

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Faris @farisyakob.com · May 5

lol! No

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Faris @farisyakob.com · May 5

anyone persistently coughing should not be allowed on planes or trains

(Maybe with mask but ideally not at all)

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Faris @farisyakob.com · May 5

wait what was happening before

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