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Janet Bartoli @janetbartoli.bsky.social · 20d

Higher Authority=ideal for both AI and Organic search and good to know about the image links!!

Janet Bartoli @janetbartoli.bsky.social · 20d

Agreed - still very early - lots to learn, including what to actually measure. What is meaningful to performance vs brand presence?

Janet Bartoli @janetbartoli.bsky.social · 20d

I like it! However, "strategy" IMO should be focused on the result you want i.e. "grow newsletter subscribers by 10%" that would be supported by the tasks: "create lead magnet to reach ICP and encourage to sub" - I've seen too many times strategy confused with tasks

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Janet Bartoli @janetbartoli.bsky.social · 20d

3/3
The real edge isn’t outsourcing.
It’s an in-house team that knows how to connect execution to revenue—led by a CMO who coaches + guides them.
Agencies amplify strength. They don’t replace it.
I've seen this time and time again - don't ignore this

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Janet Bartoli @janetbartoli.bsky.social · 20d

2/3
Agencies can amplify strong internal teams.
What they can’t do:
❌ Build confidence inside your org
❌ Teach your team how to think strategically
❌ Replace the CMO’s role in guiding + educating their people

Janet Bartoli @janetbartoli.bsky.social · 20d

1/3 When pressure mounts, CMOs often default to: “Let’s bring in an agency.”
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.

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Janet Bartoli @janetbartoli.bsky.social · 21d

It's not too late to get on the waitlist - something bigger is coming to help your in-house digital marketing teams... www.bartoliconsulting.com/join-the-wai...

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Janet Bartoli @janetbartoli.bsky.social · 21d

What’s one way you’ve used AI to simplify a task?

I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.

Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch

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Janet Bartoli @janetbartoli.bsky.social · 21d

OMG this is so true!! Values you don't support from those agencies that decide who is a "good client" happens all the time

Janet Bartoli @janetbartoli.bsky.social · 27d

Register even if you can't make it, you will get the replay

Janet Bartoli @janetbartoli.bsky.social · 27d

Here's the link to register: www.bartoliconsulting.com/join-the-mas...

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Janet Bartoli @janetbartoli.bsky.social · 27d

Going LIVE tomorrow: Lead with Strategy 🚀
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo

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Janet Bartoli @janetbartoli.bsky.social · Sep 18

Are you running an in-house digital marketing team? Then check this out! Mind the company culture #leadership #marketingleadership #companyculture

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Janet Bartoli @janetbartoli.bsky.social · Sep 2

This is where most teams go wrong: Treating competitor research as a reactive task. They see a campaign or ad and scramble to copy it. That’s NOT strategy—that’s playing catch-up
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.

Janet Bartoli @janetbartoli.bsky.social · Aug 29

Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...

Janet Bartoli @janetbartoli.bsky.social · Aug 27

I think it does still depend on search intent, query type, etc - that AND its still so early! Good to keep an eye on this of course!

Barry Schwartz @rustybrick.com · Aug 27

Survey says only 4% of searchers don't click from Google AI Overviews www.seroundtable.com/google-ai-ov...

#googleaioverviews #google

Janet Bartoli @janetbartoli.bsky.social · Aug 27

Last week I posted a recent Pew Report (on LI) - sparked a lot of discussion but do keep in mind, its still very early - time will tell what becomes of this

Janet Bartoli @janetbartoli.bsky.social · Aug 6

The best lesson in marketing: Promising specific results without prior data is risky. While in Torino with Fiat, they hadn’t tracked anything before, making it impossible to establish a baseline. #marketingtips #digitalstrategy - I've got a free training for ya - join me! bit.ly/3IZRuAh

Janet Bartoli @janetbartoli.bsky.social · Aug 4

Bottom line: If you don't educate them, they'll keep making decisions based on outdated assumptions.
How are you bridging this gap? What's working in your experience? #digitalmarketing-in-house #digitalmarketingprofessionals

Janet Bartoli @janetbartoli.bsky.social · Aug 4

The challenge: Algorithms change weekly. AI search reshaping everything. Perplexity just launched their own browser.
The opportunity: You're not just "marketing person" - you're the company's digital transformation guide.
Education isn't part of your role. It IS your role.

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Janet Bartoli @janetbartoli.bsky.social · Aug 4

Stop talking about "rankings" like it's 2005. Start connecting activities to business outcomes:
"This content strategy is like planting seeds - nurturing prospects through their buying journey"
"SEO builds compound interest for your business"
Simple metaphors work.

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Janet Bartoli @janetbartoli.bsky.social · Aug 4

The disconnect: They want vending machine math.
Spend $X on marketing → Get $Y in revenue.
But marketing (especially SEO) doesn't work like that. You can't insert coins and expect immediate results.
Your job? Become their translator.

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Janet Bartoli @janetbartoli.bsky.social · Aug 4

Why your CEO doesn't understand your marketing metrics (and how to fix it):
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths

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Janet Bartoli @janetbartoli.bsky.social · Aug 1

What's your biggest "learned it the hard way" marketing lesson?
Let's help each other avoid these pitfalls. Drop it below 👇
#inhousemarketingteam #CMO #marketingmanagers

Janet Bartoli @janetbartoli.bsky.social · Aug 1

What I learned the hard way:
→ You can't predict business cycles 12 months out
→ Quarterly planning beats annual planning
→ Regular communication with product/sales = survival
→ Flexible frameworks > rigid calendars
Now I spend Christmas with family instead.

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