Janet Bartoli
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janetbartoli.bsky.social
Janet Bartoli
@janetbartoli.bsky.social
26 followers 39 following 89 posts
Founder, Growth Goach Helping in-house Digital Marketers build smart systems, launch authority platforms and grow without burnout. Join the Industrial Marketing Accelerator Waitlist www.bartoliconsulting.com/join-the-waitlist
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Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...
Higher Authority=ideal for both AI and Organic search and good to know about the image links!!
Agreed - still very early - lots to learn, including what to actually measure. What is meaningful to performance vs brand presence?
I like it! However, "strategy" IMO should be focused on the result you want i.e. "grow newsletter subscribers by 10%" that would be supported by the tasks: "create lead magnet to reach ICP and encourage to sub" - I've seen too many times strategy confused with tasks
3/3
The real edge isn’t outsourcing.
It’s an in-house team that knows how to connect execution to revenue—led by a CMO who coaches + guides them.
Agencies amplify strength. They don’t replace it.
I've seen this time and time again - don't ignore this
2/3
Agencies can amplify strong internal teams.
What they can’t do:
❌ Build confidence inside your org
❌ Teach your team how to think strategically
❌ Replace the CMO’s role in guiding + educating their people
1/3 When pressure mounts, CMOs often default to: “Let’s bring in an agency.”
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.
It's not too late to get on the waitlist - something bigger is coming to help your in-house digital marketing teams... www.bartoliconsulting.com/join-the-wai...
What’s one way you’ve used AI to simplify a task?

I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.

Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch
OMG this is so true!! Values you don't support from those agencies that decide who is a "good client" happens all the time
Register even if you can't make it, you will get the replay
Going LIVE tomorrow: Lead with Strategy 🚀
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo
Are you running an in-house digital marketing team? Then check this out! Mind the company culture #leadership #marketingleadership #companyculture
This is where most teams go wrong: Treating competitor research as a reactive task. They see a campaign or ad and scramble to copy it. That’s NOT strategy—that’s playing catch-up
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.
Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...
I think it does still depend on search intent, query type, etc - that AND its still so early! Good to keep an eye on this of course!
Survey says only 4% of searchers don't click from Google AI Overviews www.seroundtable.com/google-ai-ov...

#googleaioverviews #google
Last week I posted a recent Pew Report (on LI) - sparked a lot of discussion but do keep in mind, its still very early - time will tell what becomes of this
The best lesson in marketing: Promising specific results without prior data is risky. While in Torino with Fiat, they hadn’t tracked anything before, making it impossible to establish a baseline. #marketingtips #digitalstrategy - I've got a free training for ya - join me! bit.ly/3IZRuAh
Bottom line: If you don't educate them, they'll keep making decisions based on outdated assumptions.
How are you bridging this gap? What's working in your experience? #digitalmarketing-in-house #digitalmarketingprofessionals
The challenge: Algorithms change weekly. AI search reshaping everything. Perplexity just launched their own browser.
The opportunity: You're not just "marketing person" - you're the company's digital transformation guide.
Education isn't part of your role. It IS your role.
Stop talking about "rankings" like it's 2005. Start connecting activities to business outcomes:
"This content strategy is like planting seeds - nurturing prospects through their buying journey"
"SEO builds compound interest for your business"
Simple metaphors work.
The disconnect: They want vending machine math.
Spend $X on marketing → Get $Y in revenue.
But marketing (especially SEO) doesn't work like that. You can't insert coins and expect immediate results.
Your job? Become their translator.
Why your CEO doesn't understand your marketing metrics (and how to fix it):
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths
What's your biggest "learned it the hard way" marketing lesson?
Let's help each other avoid these pitfalls. Drop it below 👇
#inhousemarketingteam #CMO #marketingmanagers
What I learned the hard way:
→ You can't predict business cycles 12 months out
→ Quarterly planning beats annual planning
→ Regular communication with product/sales = survival
→ Flexible frameworks > rigid calendars
Now I spend Christmas with family instead.