Janet Bartoli
@janetbartoli.bsky.social
Founder, Growth Goach Helping in-house Digital Marketers build smart systems, launch authority platforms and grow without burnout. Join the Industrial Marketing Accelerator Waitlist www.bartoliconsulting.com/join-the-waitlist
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Janet Bartoli
@janetbartoli.bsky.social
· Aug 29
Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...
Reposted by Janet Bartoli
Very happy to say @withcandour.co.uk is a Scholarship Sponsor for @womenintechseo.bsky.social Fest in London next year. This helps cover the cost of tickets for those that otherwise might not be able to attend 🫶
December 11, 2025 at 12:51 PM
Very happy to say @withcandour.co.uk is a Scholarship Sponsor for @womenintechseo.bsky.social Fest in London next year. This helps cover the cost of tickets for those that otherwise might not be able to attend 🫶
I was on Linkedin for 5 min and got hit with a barrage of "SEO is dead" and "It's all about GEO now" OMG - so many have lots to learn - yes it is ongoing and long-term has been for the 21 years I've been involved in search.
SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate strategic review into your SEO efforts.
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
SEO is long-term and ongoing, and that causes risks of losing strategic approach and guidance along the way. Integrate strategic review into your SEO efforts.
www.searchenginejournal.com
November 10, 2025 at 7:58 PM
I was on Linkedin for 5 min and got hit with a barrage of "SEO is dead" and "It's all about GEO now" OMG - so many have lots to learn - yes it is ongoing and long-term has been for the 21 years I've been involved in search.
Reposted by Janet Bartoli
Why the old SEO layers still matter and how new retrieval and reasoning systems are redefining visibility.
The New Optimization Stack: Where SEO Meets AI Retrieval
Why the old SEO layers still matter and how new retrieval and reasoning systems are redefining visibility.
www.searchenginejournal.com
November 6, 2025 at 2:34 PM
Why the old SEO layers still matter and how new retrieval and reasoning systems are redefining visibility.
Using the house metaphor - build your house on a strong foundation, without it, no amount of design or tech will make it strong or useful..
November 6, 2025 at 4:54 PM
Using the house metaphor - build your house on a strong foundation, without it, no amount of design or tech will make it strong or useful..
1/3 When pressure mounts, CMOs often default to: “Let’s bring in an agency.”
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.
October 1, 2025 at 3:27 PM
1/3 When pressure mounts, CMOs often default to: “Let’s bring in an agency.”
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.
Agencies do add speed + expertise. But here’s the truth—if your in-house team lacks alignment + strategy, no outside partner can fix that.
What’s one way you’ve used AI to simplify a task?
I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.
Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch
I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.
Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch
September 30, 2025 at 11:27 AM
What’s one way you’ve used AI to simplify a task?
I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.
Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch
I'll go first, I built an AI agent to assist my analytics team to organize the performance for my client's executive dashboards.
Leveraged to assist human team to improve productivity, not to replace. 1/2
#aisupport #aimarketing #aisearch
Going LIVE tomorrow: Lead with Strategy 🚀
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo
September 24, 2025 at 12:55 PM
Going LIVE tomorrow: Lead with Strategy 🚀
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo
If your in-house marketing feels scattered, this session will show you how to align your team, gain confidence, and drive growth. Plus, I’ll take live Q&A.
DM for the link. #digitalmarketing #cmo
Are you running an in-house digital marketing team? Then check this out! Mind the company culture #leadership #marketingleadership #companyculture
September 18, 2025 at 11:32 AM
Are you running an in-house digital marketing team? Then check this out! Mind the company culture #leadership #marketingleadership #companyculture
This is where most teams go wrong: Treating competitor research as a reactive task. They see a campaign or ad and scramble to copy it. That’s NOT strategy—that’s playing catch-up
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.
September 2, 2025 at 2:07 PM
This is where most teams go wrong: Treating competitor research as a reactive task. They see a campaign or ad and scramble to copy it. That’s NOT strategy—that’s playing catch-up
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.
Is your team reactive? This is where most teams go wrong: they treat competitor research as a reactive task.
Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...
August 29, 2025 at 3:37 PM
Most marketing teams think they know their competition—but the truth is, they’re usually guessing. And that guesswork is costing them growth... using a smart tool like Sparktoro is the key. www.bartoliconsulting.com/join-the-wai...
I think it does still depend on search intent, query type, etc - that AND its still so early! Good to keep an eye on this of course!
Survey says only 4% of searchers don't click from Google AI Overviews www.seroundtable.com/google-ai-ov...
#googleaioverviews #google
#googleaioverviews #google
August 27, 2025 at 11:50 AM
I think it does still depend on search intent, query type, etc - that AND its still so early! Good to keep an eye on this of course!
Last week I posted a recent Pew Report (on LI) - sparked a lot of discussion but do keep in mind, its still very early - time will tell what becomes of this
August 27, 2025 at 11:49 AM
Last week I posted a recent Pew Report (on LI) - sparked a lot of discussion but do keep in mind, its still very early - time will tell what becomes of this
The best lesson in marketing: Promising specific results without prior data is risky. While in Torino with Fiat, they hadn’t tracked anything before, making it impossible to establish a baseline. #marketingtips #digitalstrategy - I've got a free training for ya - join me! bit.ly/3IZRuAh
August 6, 2025 at 1:47 PM
The best lesson in marketing: Promising specific results without prior data is risky. While in Torino with Fiat, they hadn’t tracked anything before, making it impossible to establish a baseline. #marketingtips #digitalstrategy - I've got a free training for ya - join me! bit.ly/3IZRuAh
Why your CEO doesn't understand your marketing metrics (and how to fix it):
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths
August 4, 2025 at 4:05 PM
Why your CEO doesn't understand your marketing metrics (and how to fix it):
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths
Your CEO thinks about revenue, P&L, EBITDA. Your CFO thinks the same way.
What they DON'T get? How marketing actually drives those numbers.
Most still think marketing = "brand awareness" or expensive trade show booths
1/3 My biggest mistake as an in-house marketer: Spending Christmas week building a perfect 12-month strategy.
Reality check: Google algorithm updates, surprise product launches, and market shifts made my October plans irrelevant by February.
Lesson: Plan quarters, not years. 🧵
Reality check: Google algorithm updates, surprise product launches, and market shifts made my October plans irrelevant by February.
Lesson: Plan quarters, not years. 🧵
August 1, 2025 at 1:47 PM
1/3 My biggest mistake as an in-house marketer: Spending Christmas week building a perfect 12-month strategy.
Reality check: Google algorithm updates, surprise product launches, and market shifts made my October plans irrelevant by February.
Lesson: Plan quarters, not years. 🧵
Reality check: Google algorithm updates, surprise product launches, and market shifts made my October plans irrelevant by February.
Lesson: Plan quarters, not years. 🧵
5 responsibilities no one warns marketing heads about:
Your team aren't data scientists
Digital strategy is mandatory now
Your website is your top employee
Constant skill updates needed
One person can't do everything
Reality: Companies expect miracles without resources 🤷 #digitalmarketingmgr
Your team aren't data scientists
Digital strategy is mandatory now
Your website is your top employee
Constant skill updates needed
One person can't do everything
Reality: Companies expect miracles without resources 🤷 #digitalmarketingmgr
July 30, 2025 at 1:47 PM
5 responsibilities no one warns marketing heads about:
Your team aren't data scientists
Digital strategy is mandatory now
Your website is your top employee
Constant skill updates needed
One person can't do everything
Reality: Companies expect miracles without resources 🤷 #digitalmarketingmgr
Your team aren't data scientists
Digital strategy is mandatory now
Your website is your top employee
Constant skill updates needed
One person can't do everything
Reality: Companies expect miracles without resources 🤷 #digitalmarketingmgr
Why most in-house marketers feel like they're drowning 🌊 Your new digital marketer isn't just doing "digital marketing" - they're juggling SEO, social, email, analytics, content, paid ads, AND strategy. Often alone. Then companies wonder why they burn out in 18 months. The missing piece:
July 28, 2025 at 11:27 AM
Why most in-house marketers feel like they're drowning 🌊 Your new digital marketer isn't just doing "digital marketing" - they're juggling SEO, social, email, analytics, content, paid ads, AND strategy. Often alone. Then companies wonder why they burn out in 18 months. The missing piece:
If you're a business owner up for a new podcast - have a listen Scope Shift - have a listen! Great chat with Brian open.spotify.com/episode/6uzb...
Strategy Over Tactics: How To Align Marketing With Real Business Growth Ep3
Scope Shift · Episode
open.spotify.com
July 26, 2025 at 11:42 AM
If you're a business owner up for a new podcast - have a listen Scope Shift - have a listen! Great chat with Brian open.spotify.com/episode/6uzb...
2/2
3. Are there any new initiatives that need additional budget or resources? (Establishing new YouTube presence that requires strategy, and owners on content prod, etc)
Just passing the time by as Q4 approaches is never a good strategy.
Let me know how you're preparing in the comments below
3. Are there any new initiatives that need additional budget or resources? (Establishing new YouTube presence that requires strategy, and owners on content prod, etc)
Just passing the time by as Q4 approaches is never a good strategy.
Let me know how you're preparing in the comments below
July 17, 2025 at 5:29 PM
2/2
3. Are there any new initiatives that need additional budget or resources? (Establishing new YouTube presence that requires strategy, and owners on content prod, etc)
Just passing the time by as Q4 approaches is never a good strategy.
Let me know how you're preparing in the comments below
3. Are there any new initiatives that need additional budget or resources? (Establishing new YouTube presence that requires strategy, and owners on content prod, etc)
Just passing the time by as Q4 approaches is never a good strategy.
Let me know how you're preparing in the comments below
1/2 How to structure your Q4 digital plan in 3 steps
1. Start now, don't wait until Oct 1
2. Review your annual business goals and objectives - those KPIs you discussed and agree on with your team back in January. Which are still relevant, need further support? Which changed and should be removed?
1. Start now, don't wait until Oct 1
2. Review your annual business goals and objectives - those KPIs you discussed and agree on with your team back in January. Which are still relevant, need further support? Which changed and should be removed?
July 17, 2025 at 5:26 PM
1/2 How to structure your Q4 digital plan in 3 steps
1. Start now, don't wait until Oct 1
2. Review your annual business goals and objectives - those KPIs you discussed and agree on with your team back in January. Which are still relevant, need further support? Which changed and should be removed?
1. Start now, don't wait until Oct 1
2. Review your annual business goals and objectives - those KPIs you discussed and agree on with your team back in January. Which are still relevant, need further support? Which changed and should be removed?
This is good - I think local search needs all the help it can get at this point.
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here's how it works. via @mattgsouthern.bsky.social
#seonews #Google #business
#seonews #Google #business
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here's how it works. via @mattgsouthern.bsky.social
#seonews #Google #business
www.searchenginejournal.com
July 16, 2025 at 4:30 PM
This is good - I think local search needs all the help it can get at this point.
So this... it's the SEO thinking hey let me fill a sub reddit full of keywords. Here's how you use that Reddit intel - listen to what your audience is talking about - use that as part of your topic first strategy in your site, in the socials, etc. #seodoneright #in-housedigitalmarketing
"Posting on Reddit" is not an SEO strategy. It is SEOs chasing the bus down the road and shouting through the window to be part of the conversation.
July 15, 2025 at 3:36 PM
So this... it's the SEO thinking hey let me fill a sub reddit full of keywords. Here's how you use that Reddit intel - listen to what your audience is talking about - use that as part of your topic first strategy in your site, in the socials, etc. #seodoneright #in-housedigitalmarketing
Such a smart approach - this is the part of SEO that is ALIVE!
Topic first does drive long term results - I also agree that too many make this way harder than it needs to be.
Topic first does drive long term results - I also agree that too many make this way harder than it needs to be.
Say goodbye to surface-level SEO. Here’s how a topic-first mindset drives better long-term results, content systems, and stakeholder buy-in. via @kevin-indig.bsky.social
Topic-First SEO: The Smarter Way To Scale Authority
Say goodbye to surface-level SEO. Here’s how a topic-first mindset drives better long-term results, content systems, and stakeholder buy-in. via @kevin-indig.bsky.social
www.searchenginejournal.com
July 15, 2025 at 3:31 PM
Such a smart approach - this is the part of SEO that is ALIVE!
Topic first does drive long term results - I also agree that too many make this way harder than it needs to be.
Topic first does drive long term results - I also agree that too many make this way harder than it needs to be.
If your “lead gen” strategy is just a blog + a form… you don’t have a strategy.
We start with real audience analysis, not keywords. Then build a 90-day plan tied to KPIs.
Launching a new group for in-house marketers who want better.
DM me “Lead Gen” for details.
We start with real audience analysis, not keywords. Then build a 90-day plan tied to KPIs.
Launching a new group for in-house marketers who want better.
DM me “Lead Gen” for details.
July 15, 2025 at 9:49 AM
If your “lead gen” strategy is just a blog + a form… you don’t have a strategy.
We start with real audience analysis, not keywords. Then build a 90-day plan tied to KPIs.
Launching a new group for in-house marketers who want better.
DM me “Lead Gen” for details.
We start with real audience analysis, not keywords. Then build a 90-day plan tied to KPIs.
Launching a new group for in-house marketers who want better.
DM me “Lead Gen” for details.
I think this little graphic says it all... where do Search Gen AI get their info... survey says!
BLOGS ... don't ignore 'em! #digitalmarketing #contentmarketing
BLOGS ... don't ignore 'em! #digitalmarketing #contentmarketing
July 11, 2025 at 6:24 PM
I think this little graphic says it all... where do Search Gen AI get their info... survey says!
BLOGS ... don't ignore 'em! #digitalmarketing #contentmarketing
BLOGS ... don't ignore 'em! #digitalmarketing #contentmarketing