Kelsey Libert
@kelseylibert.bsky.social
Frac.tl Co-Founder, Clutch Leaders Matrix for "Top Content Marketing Agencies," 30k listed firms. SMXAdvanced, brightonSEO, MozCon, Pubcon, global speaker. Harvard Business Review, Inc, Search Engine Land columns. Launching 30+ mktg agents: Agents.Frac.tl
Pinned
Kelsey Libert
@kelseylibert.bsky.social
· Jan 29
This beauty is coming together and I couldn't be more excited to launch and "build in public" in 2025 🚀 Covid took out childcare and delayed progress the last two weeks, but we're in a 🏃♀️🏃♀️🏃♀️ to achieve our Jan soft launch goal! #ai #marketing #growth #seo #digitalpr #aitools
Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈
November 11, 2025 at 6:09 PM
Scoping out my LinkedIn analytics when I came across this great data + CTA 👀 It was fun dipping my toe back into 5 speaking gigs this year, mostly bc it brought some of you back into my orbit at a fascinating time in our industry. Maybe 2026 is the year I actually… get social again? 🙈
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
I am excited to share a virtual recording of my talk from #MozCon last week titled:
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search
Check it out!
www.youtube.com/watch?v=2nJk...
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
YouTube video by Lily Ray
www.youtube.com
November 11, 2025 at 3:22 PM
lmao @ "Finally we've arrived at GEO's glamorous Digital PR penthouse... Here GEO teaches one golden rule: If you want to show up in AI search, you better show up everywhere else, too." - @lilyray.nyc
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
Loved the animations and story arc! As a FL SEO, I might need to make this my new bedtime story.
After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...
How to Survive and Thrive in Digital PR in the GEO Era with Fractl's Kelsey Libert
I finally had a chance to interview one of my favorite voices in the digital PR game, Fractl's co-founder, Kelsey Libert.
www.buzzstream.com
November 11, 2025 at 3:02 PM
After making it a point to re-engage the SEO stage this year, it felt great to reconnect with my first cobranded research partner and favorite Digital PR CRM, BuzzStream. Check out my podcast with @vincenero.bsky.social where we talk all things PR+AI+GEO. www.buzzstream.com/blog/digital...
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
November 10, 2025 at 4:08 PM
My latest on @searchengineland.bsky.social: "How AI media partnerships influence your brand visibility in genAI: Research" searchengineland.com/ai-media-par...
Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...
Supreme Court rejects challenge to landmark same-sex marriage decision
Kim Davis asked the Supreme Court to overturn Obergefell v. Hodges appealing damages she owed a gay couple after she denied them a marriage license.
www.usatoday.com
November 10, 2025 at 3:27 PM
Love starting Monday with some positive news in US politics 🌈 www.usatoday.com/story/news/p...
Reposted by Kelsey Libert
📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
November 6, 2025 at 1:00 PM
📊 Announcing: The Top Verticals Players AI Search Trend Tracker 👇
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
I'm tracking the shift in organic search vs AI traffic and mentions across the top sites of 5 key verticals in the US (Retail, Newspapers, Travel, Finance & Real Estate) to understand AI traffic impact and shift vs organic search..
Reposted by Kelsey Libert
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
October 21, 2025 at 10:14 PM
AGENCY OWNERS! Help yourself & your fellow agencies out: randfish.typeform.com/to/eFoJ3tXz
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling; this year's will be, too.
Reposted by Kelsey Libert
Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."
October 8, 2025 at 9:13 PM
Danny kindly replied on LinkedIn and said "A big one was Google finally taking action against site reputation abusers across the entire product review space."
Reposted by Kelsey Libert
After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation.
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
October 8, 2025 at 8:13 PM
After the very rancorous online debate, it looks like housefresh.com more than made their recovery post-HCU decimation.
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I wonder how much is:
-> Algo updates
-> Manual intervention (it was very public)
-> Equity earned *because* of the loss (links/brand searches)
-> Things they changed
I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...
September 25, 2025 at 2:40 PM
I also dropped an epic new resource at #brightonSEO on the media partnerships powering ChatGPT, Gemini, Copilot & Perplexity. More on that research here: www.frac.tl/ai-media-par...
Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...
Kelsey Libert - Mastering AI Prompts to Scale Earned Media in Digital PR (brightonSEO 2025)
In this talk, Kelsey Libert will share actionable AI prompts and PR expertise that will help Digital PR teams revolutionize their earned media strategies for scale and increased ROI in the age of AI.
You'll Learn:
1. The Importance of Digital PR for AI Rankings: Questioning the importance of Digital PR for AI rankings? Kelsey reveal exclusive data on the publishers who are part of OpenAI's training data, and why these media conglomerates need to be at the forefront of your Digital PR strategy.
2. Actionable PR Prompting Techniques: Learn how to design prompts that align with the needs of journalists and your brand's objectives, covering a library of prompts for everything from subject line writing to pitch crafting.
3. Prompts for Streamlining Newsjacking Ideation: Learn how to use AI to quickly analyze breaking news trends, identify media angles, and craft data-driven pitches that scale earned media through AI-assisted ideation.
4. Case Studies & Research: Discover real-life applications where AI-enhanced PR strategies delivered brand coverage in top-tier outlets such as Reuters, CNBC, Go Banking Rates, Seeking Alpha, and more. - Download as a PDF or view online for free
www.slideshare.net
September 25, 2025 at 2:37 PM
Shared at #brightonSEO how Fractl uses AI as a velocity engine for earned media 🚀 From prompt engineering to newsjacking + case studies w/ Reuters & PBS. If you’re not scaling PR w/ AI, you’re losing brand mentions. Learn more here: www.slideshare.net/slideshow/ke...
Reposted by Kelsey Libert
We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social!
#BrightonSEO #SEO #SanDiego #Events
#BrightonSEO #SEO #SanDiego #Events
September 24, 2025 at 11:02 PM
We never thought a masterclass about AI prompts could be so engaging. Kudos to @kelseylibert.bsky.social!
#BrightonSEO #SEO #SanDiego #Events
#BrightonSEO #SEO #SanDiego #Events
Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?
New to #brightonSEO San Diego...
Meet-up Meals!
Don’t spend your evenings dining solo - join a group dinner and connect with other attendees you haven’t had a chance to meet yet.
brightonseo.com/events/san-d...
Meet-up Meals!
Don’t spend your evenings dining solo - join a group dinner and connect with other attendees you haven’t had a chance to meet yet.
brightonseo.com/events/san-d...
September 17, 2025 at 3:57 PM
Sometimes conference mealtime can feel like your first day at a new school, so I absolutely *love* this #brightonSEO dinner networking idea! Who's going where?
Reposted by Kelsey Libert
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
September 13, 2025 at 1:36 PM
SEOs please stop saying “The Algorithm”. There’s tons and tons of algorithms. Here’s just a very small example of sorting algorithms etc from my study app and these (and absolutely tons more) will be used in search.
Here's a teaser for new data I'll be featuring at #brightonSEO next weds @ 3:20pm PST 🕵️ Join me in learning bleeding edge Digital PR strategies that earn media and influence GenAI results: brightonseo.com/events/san-d...
September 16, 2025 at 8:41 PM
Here's a teaser for new data I'll be featuring at #brightonSEO next weds @ 3:20pm PST 🕵️ Join me in learning bleeding edge Digital PR strategies that earn media and influence GenAI results: brightonseo.com/events/san-d...
That feeling when you assemble your marketing dream team by rewarding ppl you've worked with for 6–10 years ✨
2020: Becoming a new mom in a pandemic
21-22: Recentering our agile agency in year 9
23-25: Learning and driving innovation with AI
Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!
2020: Becoming a new mom in a pandemic
21-22: Recentering our agile agency in year 9
23-25: Learning and driving innovation with AI
Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!
a close up of a man 's face with the words houston we have a dream team on it
ALT: a close up of a man 's face with the words houston we have a dream team on it
media.tenor.com
September 16, 2025 at 8:32 PM
That feeling when you assemble your marketing dream team by rewarding ppl you've worked with for 6–10 years ✨
2020: Becoming a new mom in a pandemic
21-22: Recentering our agile agency in year 9
23-25: Learning and driving innovation with AI
Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!
2020: Becoming a new mom in a pandemic
21-22: Recentering our agile agency in year 9
23-25: Learning and driving innovation with AI
Q4-26: Ready to drop 🧠💣 Let's go #brightonSEO nxt wk!
I blink & a month goes by on Bluesky. Needed deep work to 🧘♀️🕵️ and drop 🧠 💣 at #BrightonSEO! Only two weeks until I take the stage & moderate for some of my favorite industry speakers @wilreynolds.bsky.social @rosshudgens.bsky.social @brieeanderson.bsky.social Join us: brightonseo.com/events/san-d...
September 9, 2025 at 6:04 PM
I blink & a month goes by on Bluesky. Needed deep work to 🧘♀️🕵️ and drop 🧠 💣 at #BrightonSEO! Only two weeks until I take the stage & moderate for some of my favorite industry speakers @wilreynolds.bsky.social @rosshudgens.bsky.social @brieeanderson.bsky.social Join us: brightonseo.com/events/san-d...
1200 people tuned into my MarTech webinar today 🧠🚀 If you want to learn how 2,000+ consumers and 800+ marketers are using AI–and how they view its applications in marketing–check out the cliff notes and new data in my deck:
www.slideshare.net/slideshow/ho...
www.slideshare.net/slideshow/ho...
July 29, 2025 at 8:45 PM
1200 people tuned into my MarTech webinar today 🧠🚀 If you want to learn how 2,000+ consumers and 800+ marketers are using AI–and how they view its applications in marketing–check out the cliff notes and new data in my deck:
www.slideshare.net/slideshow/ho...
www.slideshare.net/slideshow/ho...
Missed my SMX Advanced talk? Catch my MarTech encore @ 1pm EST today, revealing: bit.ly/MarTech-AI-SEO
🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption
🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends
🧠 AI-powered content case studies
🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption
🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends
🧠 AI-powered content case studies
How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025
Generative search is transforming how users discover and engage with brands. In this exclusive webinar, attendees will be the first to access a groundbreaking study from Search Engine Land and Fractl,...
bit.ly
July 29, 2025 at 1:03 PM
Missed my SMX Advanced talk? Catch my MarTech encore @ 1pm EST today, revealing: bit.ly/MarTech-AI-SEO
🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption
🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends
🧠 AI-powered content case studies
🧠 A study of 2k consumers & 800 marketers on #AI sentiment & adoption
🧠 What 8k keywords across 25 verticals reveal about #LLM vs #AIO publisher trends
🧠 AI-powered content case studies
Let’s do this thang! At #SMXAdvanced? Don’t miss my 11:15 talk and exclusive data drop on AI in SEO from consumer vs marketer perspectives 🧠 🚀 🤘
June 13, 2025 at 2:52 PM
Let’s do this thang! At #SMXAdvanced? Don’t miss my 11:15 talk and exclusive data drop on AI in SEO from consumer vs marketer perspectives 🧠 🚀 🤘
“You create zero authenticity and zero brand by copying other people.” — @wilreynolds.bsky.social dropping 🧠💣 at #smx
June 12, 2025 at 1:56 PM
“You create zero authenticity and zero brand by copying other people.” — @wilreynolds.bsky.social dropping 🧠💣 at #smx
Just landed in Boston for #SMXAdvanced 🎉 Used my flight to finalize our Fractl Agents research on publisher visibility in LLMs🕵🏼♀️👩🏼🏫 & convince @amskane.bsky.social to join Bluesky. I’d call that a productive flight! 🫡
June 10, 2025 at 8:06 PM
Just landed in Boston for #SMXAdvanced 🎉 Used my flight to finalize our Fractl Agents research on publisher visibility in LLMs🕵🏼♀️👩🏼🏫 & convince @amskane.bsky.social to join Bluesky. I’d call that a productive flight! 🫡
Taking off for #SMXAdvanced in Boston ✈️ Excited to drop exclusive research this Friday with @searchengineland.bsky.social on AI adoption and sentiment across consumers and marketers 🤯 But first, here are a few of my top sessions for Thursday 🧠 🚀 Cya all soon!
June 10, 2025 at 5:14 PM
Taking off for #SMXAdvanced in Boston ✈️ Excited to drop exclusive research this Friday with @searchengineland.bsky.social on AI adoption and sentiment across consumers and marketers 🤯 But first, here are a few of my top sessions for Thursday 🧠 🚀 Cya all soon!
As if I wasn’t already amped for #SMXAdvanced next week, now @lilyray.nyc is DJing the afterparty 🤩 Love when events demonstrate how powerhouse SEOs are also approachable humans with cool hobbies.
Yes, the rumors are true 😅
I’ll be DJing the “afterparty” (aka networking events) at SMX Advanced in Boston next week. 🎧🎧
I’m also hosting this mastermind - come hang?
Hope to see some of you there!
#smx
events.searchengineland.com/smx-advanced...
I’ll be DJing the “afterparty” (aka networking events) at SMX Advanced in Boston next week. 🎧🎧
I’m also hosting this mastermind - come hang?
Hope to see some of you there!
#smx
events.searchengineland.com/smx-advanced...
June 4, 2025 at 3:20 PM
As if I wasn’t already amped for #SMXAdvanced next week, now @lilyray.nyc is DJing the afterparty 🤩 Love when events demonstrate how powerhouse SEOs are also approachable humans with cool hobbies.
Glad we never took these acquisition offers seriously. I've heard too many NP horror stories over the years, and this one takes the cake 😳 Your character will always catch up to you 💣
In a clever bit of Reputation Management, Neil Patel wants to tell you about the time he was sued... in 2011
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
He most likely doesn't want you to know about his most recent case
It's a truly remarkable story of SEO, contracts, deliverables, and ultimately, bankruptcy
Post: zyppy.com/list/ftx-sue...
What Is Neil Hiding? Bankrupt FTX Sues Neil Patel for $55 Million
Neil Patel has been accused of misdeeds multiple times in the digital marketing world over the years. Even by those standards, the most recent one is
zyppy.com
June 4, 2025 at 2:15 PM
Glad we never took these acquisition offers seriously. I've heard too many NP horror stories over the years, and this one takes the cake 😳 Your character will always catch up to you 💣