Llibertat UK (Katrina)
@llibertatuk.bsky.social
We design experiences worldwide for humans, led by former GOV.UK Head of Content Padma Gillen. Data-driven UX thinking and doing. Understanding real problems to help people meet their practical and emotional needs. Posts by Katrina (she/her)
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3 things that help with 2 dreaded UX phrases: 'digital transformation' and 'stakeholder management'.
1. You'll never get everyone on board, you just need enough.
2. Get people involved, for example, mapping existing user journeys.
3. Ditch the lingo and talk about people and change.
1. You'll never get everyone on board, you just need enough.
2. Get people involved, for example, mapping existing user journeys.
3. Ditch the lingo and talk about people and change.
Reposted by Llibertat UK (Katrina)
Chris Ruden is absolutely accurate in his analysis through this graphic.
#WeAreBillionStrong #AXSChat #Access #SDGs #Equity
#WeAreBillionStrong #AXSChat #Access #SDGs #Equity
November 24, 2025 at 6:45 PM
Chris Ruden is absolutely accurate in his analysis through this graphic.
#WeAreBillionStrong #AXSChat #Access #SDGs #Equity
#WeAreBillionStrong #AXSChat #Access #SDGs #Equity
Reposted by Llibertat UK (Katrina)
One of the big tidal forces of the coming years is that the baseline reliability of things you see on a screen is going to decline.
I think this has not been adequately metabolized.
This is one version, but there are a bunch of them.
I think this has not been adequately metabolized.
This is one version, but there are a bunch of them.
NEW: AI “recipe slop” is overrunning search and social. Food creators say Google’s AI Overviews and glossy fake food pics are drowning out real, tested recipes — collapsing traffic and setting home cooks up for disaster, especially this Thanksgiving.
Gift link: www.bloomberg.com/news/article...
Gift link: www.bloomberg.com/news/article...
AI Slop Recipes Are Taking Over the Internet -- And Thanksgiving Dinner
Food bloggers see traffic dip as home cooks turn to AI, inspired by impossible pictures
www.bloomberg.com
November 25, 2025 at 9:39 PM
One of the big tidal forces of the coming years is that the baseline reliability of things you see on a screen is going to decline.
I think this has not been adequately metabolized.
This is one version, but there are a bunch of them.
I think this has not been adequately metabolized.
This is one version, but there are a bunch of them.
Reposted by Llibertat UK (Katrina)
🎨 Accessible by Design – Building inclusive products from the start, Thu Dec 11 16:00 UK time.
www.eventbrite.co.uk/e/digital-ac...
www.eventbrite.co.uk/e/digital-ac...
Digital Accessibility Experts Live
Monthly webinars to help leaders with digital accessibility challenges to find solutions as they accelerate digital projects.
www.eventbrite.co.uk
November 26, 2025 at 10:15 AM
🎨 Accessible by Design – Building inclusive products from the start, Thu Dec 11 16:00 UK time.
www.eventbrite.co.uk/e/digital-ac...
www.eventbrite.co.uk/e/digital-ac...
Reposted by Llibertat UK (Katrina)
Accessibility Events in December 2025: a11ynews.substack.com/p/accessibil...
#A11yNews #accessibility
#A11yNews #accessibility
Accessibility Events in December 2025
#EveryoneIncluded
a11ynews.substack.com
November 26, 2025 at 10:19 AM
Accessibility Events in December 2025: a11ynews.substack.com/p/accessibil...
#A11yNews #accessibility
#A11yNews #accessibility
Reposted by Llibertat UK (Katrina)
In which @richardpope.org shares a very personal example of the problems GDS Local could help local council's to solve. richardpope.org/2025/11/26/a...
Aerated concrete and EHCPs
I was up until midnight last night trying to battle a local …
richardpope.org
November 26, 2025 at 11:35 AM
In which @richardpope.org shares a very personal example of the problems GDS Local could help local council's to solve. richardpope.org/2025/11/26/a...
It's not enough for digital products to be easy to use.
Will people get the outcomes they need?
Will it work back to front and end to end?
Will it be safe (especially AI)?
Remind yourself of why holistic UX matters in Ben Holliday's post about service mindsets: benholliday.com/2025/11/18/f...
Will people get the outcomes they need?
Will it work back to front and end to end?
Will it be safe (especially AI)?
Remind yourself of why holistic UX matters in Ben Holliday's post about service mindsets: benholliday.com/2025/11/18/f...
From product to a service mindset
Exploring the need for a service mindset in product-focused organisations.
benholliday.com
November 26, 2025 at 12:42 PM
It's not enough for digital products to be easy to use.
Will people get the outcomes they need?
Will it work back to front and end to end?
Will it be safe (especially AI)?
Remind yourself of why holistic UX matters in Ben Holliday's post about service mindsets: benholliday.com/2025/11/18/f...
Will people get the outcomes they need?
Will it work back to front and end to end?
Will it be safe (especially AI)?
Remind yourself of why holistic UX matters in Ben Holliday's post about service mindsets: benholliday.com/2025/11/18/f...
Recommended reading, and re-reading, on the difference between language and thought, and why AI can't (and most likely won't) match the cognitive leaps of humanity.
www.theverge.com/ai-artificia...
www.theverge.com/ai-artificia...
Is language the same as intelligence? The AI industry desperately needs it to be
The AI boom is based on a fundamental mistake.
www.theverge.com
November 25, 2025 at 9:59 PM
Recommended reading, and re-reading, on the difference between language and thought, and why AI can't (and most likely won't) match the cognitive leaps of humanity.
www.theverge.com/ai-artificia...
www.theverge.com/ai-artificia...
Reposted by Llibertat UK (Katrina)
Avoid readability formulas by writing clearly to your style guide and testing with users. Flesch-Kincaid and others "count just a few features of a text...and give you a number" They also assume writing for paragraphs. More by @cjforms.bsky.social #ContentDesign
www.uxmatters.com/mt/archives/...
www.uxmatters.com/mt/archives/...
Readability Formulas: 7 Reasons to Avoid Them and What to Do Instead :: UXmatters
Web magazine about user experience matters, providing insights and inspiration for the user experience community
www.uxmatters.com
November 25, 2025 at 8:46 PM
Avoid readability formulas by writing clearly to your style guide and testing with users. Flesch-Kincaid and others "count just a few features of a text...and give you a number" They also assume writing for paragraphs. More by @cjforms.bsky.social #ContentDesign
www.uxmatters.com/mt/archives/...
www.uxmatters.com/mt/archives/...
Reposted by Llibertat UK (Katrina)
An AI translation tool may perform very well for a language pair like English and Spanish, but introduce significant errors when it’s used for less common languages...One article, for instance, mistranslated the English term “street food” into Kiswahili as “food of the road.”
buff.ly/FiAyV9Z
buff.ly/FiAyV9Z
Studies on AI transcription and translation in journalism reveal “low-resource” language gap, new report finds
A new report from the Center for News, Technology & Innovation (CNTI) reviewed over 55 studies to better understand the state of AI translation and transcription in journalism. The global research…
www.niemanlab.org
November 25, 2025 at 9:06 PM
An AI translation tool may perform very well for a language pair like English and Spanish, but introduce significant errors when it’s used for less common languages...One article, for instance, mistranslated the English term “street food” into Kiswahili as “food of the road.”
buff.ly/FiAyV9Z
buff.ly/FiAyV9Z
Reposted by Llibertat UK (Katrina)
Got a shoutout for my free newsletter from the UX Consultants Lounge! This is the article in question.
Even if you're not a designer, but want to know why the UX in all the products you use is bad (hint: it's not (just) because everyone is stupid) then have a read and maybe even subscribe.
Even if you're not a designer, but want to know why the UX in all the products you use is bad (hint: it's not (just) because everyone is stupid) then have a read and maybe even subscribe.
November 25, 2025 at 8:24 PM
Got a shoutout for my free newsletter from the UX Consultants Lounge! This is the article in question.
Even if you're not a designer, but want to know why the UX in all the products you use is bad (hint: it's not (just) because everyone is stupid) then have a read and maybe even subscribe.
Even if you're not a designer, but want to know why the UX in all the products you use is bad (hint: it's not (just) because everyone is stupid) then have a read and maybe even subscribe.
Excellent highlighting of how good user experience design is about identifying where the real problems are rather than leaping to a tech 'solution'.
Did people really need a notetaker?
What risks did that introduce?
Also especially relevant to key AI issues of cybersecurity and ethics.
Did people really need a notetaker?
What risks did that introduce?
Also especially relevant to key AI issues of cybersecurity and ethics.
I've written up the findings from our work with people and organisations who have used AI notetakers in meetings, identified 9 risks and a bunch of mitigation strategies. www.careful.industries/blog/2025-11...
Nine risks caused by AI notetakers — Careful Industries
AI transcription tools are not currently mature or reliable enough to be regarded as an always on, single-source of truth for meeting notes. Nine common risks, and six possible mitigations.
www.careful.industries
November 21, 2025 at 11:15 AM
Excellent highlighting of how good user experience design is about identifying where the real problems are rather than leaping to a tech 'solution'.
Did people really need a notetaker?
What risks did that introduce?
Also especially relevant to key AI issues of cybersecurity and ethics.
Did people really need a notetaker?
What risks did that introduce?
Also especially relevant to key AI issues of cybersecurity and ethics.
Everything has to have purpose - a clear user need. That applies to all communication, media, content management.
Apply user needs to how you work and you level up.
Clear workflows mean people know what to do, when, where and why.
Meetings have meaning, focus, direction.
Outputs become outcomes.
Apply user needs to how you work and you level up.
Clear workflows mean people know what to do, when, where and why.
Meetings have meaning, focus, direction.
Outputs become outcomes.
November 21, 2025 at 11:11 AM
Everything has to have purpose - a clear user need. That applies to all communication, media, content management.
Apply user needs to how you work and you level up.
Clear workflows mean people know what to do, when, where and why.
Meetings have meaning, focus, direction.
Outputs become outcomes.
Apply user needs to how you work and you level up.
Clear workflows mean people know what to do, when, where and why.
Meetings have meaning, focus, direction.
Outputs become outcomes.
What's the most important question when it comes to using AI?
Why?
What's the problem you're trying to solve?
Everything hinges on why, not least cybersecurity.
Use data. Identify your goals. Define secure outcomes.
Design for humans first.
Use AI, don't let it use you.
Start with user needs.
Why?
What's the problem you're trying to solve?
Everything hinges on why, not least cybersecurity.
Use data. Identify your goals. Define secure outcomes.
Design for humans first.
Use AI, don't let it use you.
Start with user needs.
November 20, 2025 at 9:45 AM
What's the most important question when it comes to using AI?
Why?
What's the problem you're trying to solve?
Everything hinges on why, not least cybersecurity.
Use data. Identify your goals. Define secure outcomes.
Design for humans first.
Use AI, don't let it use you.
Start with user needs.
Why?
What's the problem you're trying to solve?
Everything hinges on why, not least cybersecurity.
Use data. Identify your goals. Define secure outcomes.
Design for humans first.
Use AI, don't let it use you.
Start with user needs.
Reposted by Llibertat UK (Katrina)
To paraphrase: they know they shouldn’t have included AI answers at the top of search and that it is rapidly devaluing the whole brand, and that other AI tools are better at that job too, but they can’t just remove it because it would be an admission of failure?
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
Don't blindly trust what AI tells you, Google boss tells BBC
Sundar Pichai candidly acknowledged concerns about inaccurate answers generated by Google's models.
www.bbc.co.uk
November 18, 2025 at 8:11 AM
To paraphrase: they know they shouldn’t have included AI answers at the top of search and that it is rapidly devaluing the whole brand, and that other AI tools are better at that job too, but they can’t just remove it because it would be an admission of failure?
www.bbc.co.uk/news/article...
www.bbc.co.uk/news/article...
Reposted by Llibertat UK (Katrina)
Latest Plain English Club newsletter features:
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
Specialised language
Designing for people with autism, using specialised language, not 'owning' the words, and some AI label testing.
www.plainenglish.club
November 17, 2025 at 10:51 PM
Latest Plain English Club newsletter features:
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
– specialised language
– writing online content by @sheltercharity.bsky.social
– designing for people on the autism spectrum
– designing user-centred AI labels
Also, @cjforms.bsky.social on not using 'reading age' when talking about adults.
Whether you call it ethical AI, responsible AI or human-centred AI, we need to develop AI that doesn't harm people. Designing AI that's safe and secure for humans means policy, legal, engineers and UX collaborating. Proofpoint and Cyera are two examples of companies doing this - do you know of more?
November 18, 2025 at 12:04 PM
Whether you call it ethical AI, responsible AI or human-centred AI, we need to develop AI that doesn't harm people. Designing AI that's safe and secure for humans means policy, legal, engineers and UX collaborating. Proofpoint and Cyera are two examples of companies doing this - do you know of more?
Reposted by Llibertat UK (Katrina)
Enjoyed this long-read post from Christine Browne
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
The Electronic Brain Will See You Now:
What Desk Set Taught Me About AI
open.substack.com
November 18, 2025 at 11:25 AM
Enjoyed this long-read post from Christine Browne
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
“What can be measured and calculated becomes all that matters. The most valuable things—trust, judgment, understanding what someone needs when they don’t know themselves—are the things that resist quantification.”
open.substack.com/pub/christin...
Reposted by Llibertat UK (Katrina)
Data is the foundation of AI. Poor quality data drives up costs and can lead to hidden problems for AI, while biased data negatively affects the performance of AI models. In our research, we seek to define AI readiness and its underlying principles. Read more.
A framework for AI-ready data
Define AI readiness and its underlying principles through our new research.
buff.ly
November 12, 2025 at 11:47 AM
Data is the foundation of AI. Poor quality data drives up costs and can lead to hidden problems for AI, while biased data negatively affects the performance of AI models. In our research, we seek to define AI readiness and its underlying principles. Read more.
Reposted by Llibertat UK (Katrina)
"We're sorry" is an abusive form of email marketing. It's an abuse of the relationship between customer and seller.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
I see that it’s a resounding “no” from marketing copywriters across the land.
November 17, 2025 at 1:26 PM
"We're sorry" is an abusive form of email marketing. It's an abuse of the relationship between customer and seller.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
If I see "we're sorry" in an email subject, my expectation is the seller has made a mistake that might require my attention. That breach of trust is an instant unsubscribe.
Reposted by Llibertat UK (Katrina)
Accessibility isn’t about just slapping some JavaScript on it for a fix. That seems to be the go-to for some developers. Always start first with native HTML. #a11y
November 17, 2025 at 2:44 PM
Accessibility isn’t about just slapping some JavaScript on it for a fix. That seems to be the go-to for some developers. Always start first with native HTML. #a11y
Stop trying to make your content compete with rapidly-changing technology. Start with content strategy. Work out your goals, identify objectives, define the outcomes you need and you'll make the most, not just of technology, but human skills, even in the AI era. www.llibertat.co.uk/blog/make-yo...
Make your content team contented through content strategy
An effective content strategy can help with your content team morale. Learn how to establish clear objectives, define roles and get everyone collaborating.
www.llibertat.co.uk
November 17, 2025 at 4:35 PM
Stop trying to make your content compete with rapidly-changing technology. Start with content strategy. Work out your goals, identify objectives, define the outcomes you need and you'll make the most, not just of technology, but human skills, even in the AI era. www.llibertat.co.uk/blog/make-yo...
Reposted by Llibertat UK (Katrina)
Reposted by Llibertat UK (Katrina)
Come for the sheep, stay for the alt text
THREAD. A collection of photographs of excellent sheep I have met on walks.
You will find the captions to each photo in the alt text.
You will find the captions to each photo in the alt text.
November 14, 2025 at 12:28 PM
Come for the sheep, stay for the alt text
Why are roadmaps better than plans when you doing any digital project?
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
November 14, 2025 at 2:19 PM
Why are roadmaps better than plans when you doing any digital project?
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
1. Plans are rigid - details belaboured, signed off and sealed. Roadmaps are flexible - you can still set a destination and milestones, but how you get there can adapt based on learning from research and data. That reduces risk.
Reposted by Llibertat UK (Katrina)
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
open.substack.com
November 13, 2025 at 9:46 AM
A reminder for World Usability Day: If it's not accessible, it's not usable. We know this, yet still ignore it in practice.
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews
My Problem with Accessibility in UX: open.substack.com/pub/a11ynews...
#WUD2025 #NoA11yNoUX #A11yNews