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Llibertat UK (Katrina)

@llibertatuk.bsky.social

310 followers 720 following 190 posts

We design experiences worldwide for humans, led by former GOV.UK Head of Content Padma Gillen. Data-driven UX thinking and doing. Understanding real problems to help people meet their practical and emotional needs. Posts by Katrina (she/her)

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Llibertat UK (Katrina) @llibertatuk.bsky.social · Aug 1

3 things that help with 2 dreaded UX phrases: 'digital transformation' and 'stakeholder management'.

1. You'll never get everyone on board, you just need enough.
2. Get people involved, for example, mapping existing user journeys.
3. Ditch the lingo and talk about people and change.

Reposted by Llibertat UK (Katrina)

Jim McClelland @sustmeme.com · 2d

True cost of IT: E-waste hidden in plain sight...
Guest Blog by Hiren Hasmukh, Founder of Teqtivity, reveals how true cost of in-house IT gets masked by hidden e-waste gathering dust in storage rooms around the globe — read in full on SustMeme now: buff.ly/ivQI0IG
@teqtivity.bsky.social #SustMemeCE

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Llibertat UK (Katrina) @llibertatuk.bsky.social · 3d

Ways content designers can help service designers fix fragmented big public/private user journeys:

* map journey hand-offs (digital to non-digital for example)
* reduce cognitive load with consistent plain language
* design for edge cases and escalation, not just the happy path

Add your own!

Llibertat UK (Katrina) @llibertatuk.bsky.social · 4d

Wondering why your AI slop isn't engaging or converting customers? Ask yourself: does your content have a purpose?

Content without intent is content without value. It's just blah, filling space meaninglessly.

Business growth depends on purpose-driven content. That's why content design counts.

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Reposted by Llibertat UK (Katrina)

Sophie Dennis @sophiedennis.bsky.social · 5d

I quite like:

Services: the mountains, the big promises an organisation makes.

Experiences: the paths people walk to access those services.

Capabilities: the tools, processes, and functions that make it possible.

Foundations: the bedrock: IT, data, infrastructure, governance.

Dave Briggs @da.vebrig.gs · 5d

This is really good: "Most of What We Call a ‘Service’ Isn’t One (and Why That Matters for Product People)" productinservice.substack.com/p/most-of-wh... by Scott Colfer (who I can't find on here)

Most of What We Call a ‘Service’ Isn’t One

Product in Service October 2025

productinservice.substack.com

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Llibertat UK (Katrina) @llibertatuk.bsky.social · 4d

Chef's kiss.

Esther Schindler @estherschindler.bsky.social · 4d

I just saw someone use the abbreviation “AI;DR” and I’ll be laughing for a while.

Reposted by Llibertat UK (Katrina)

Prateek Buch @prateekbuch.bsky.social · 10d

Read about how @janethughes.bsky.social is setting about reforming the state, bringing vast experience and #OneTeamGov energy

Be more Janet

www.civilserviceworld.com/in-depth/art...

'Being a leader isn’t about becoming great at everything': Civil service reform DG Janet Hughes sets out her priorities

Hughes, who became Cabinet Office DG for civil service reform and efficiency in June, on bringing the spirit of One Team Gov to her new role, test ...

www.civilserviceworld.com

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Reposted by Llibertat UK (Katrina)

The Sensemakers Club @thesensemakersclub.bsky.social · 10d

The shift from interrogation to investigation changes everything. When leaders ask what their team needs instead of why something isn't finished, they move from blame to support—creating space for honest answers and real solutions.

True leadership that gets on the team's level asks "What do you need?" not "Why isn't this done?”

Reposted by Llibertat UK (Katrina)

Brian Merchant @bcmerchant.bsky.social · 10d

1) This is some pretty remarkable shade thrown at the big AI companies by a startup that's hiring away their researchers

2) That those researchers are giving up millions to do this indicates a rising level of discomfort with OpenAI/Meta/Google/etc's moral standing

www.nytimes.com/2025/09/30/t...

Dr. Agarwal is among more than 20 researchers who have left their work at Meta, OpenAI, Google DeepMind and other big A.I. projects in recent weeks to join a new Silicon Valley start-up, Periodic Labs. Many of them have given up tens of millions of dollars — if not hundreds of millions — to make the move.

As the A.I. labs chase amorphous goals like superintelligence and a similar concept called artificial general intelligence, Periodic is focused on building A.I technology that can accelerate new scientific discoveries in areas like physics and chemistry.

“The main objective of A.I. is not to automate white-collar work,” said Liam Fedus, one of the start-up’s founders. “The main objective is to accelerate science.”

Mr. Fedus was among the small team of OpenAI researchers who created the online chatbot ChatGPT in 2022. He left OpenAI in March to found Periodic Labs with Ekin Dogus Cubuk, who previously worked at Google DeepMind, the tech giant’s primary A.I. lab.

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Reposted by Llibertat UK (Katrina)

Anna E. Cook @annaecook.com · 11d

AI hype is ruining the actual benefits of technology that can be utilized for human-centered, good, use cases.

When the bubble inevitably bursts, I can't help but wonder how tech companies could ever recover because the trust with users
is so broken now.

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Llibertat UK (Katrina) @llibertatuk.bsky.social · 11d

Managing your content starts with user needs:
- what do you have? (websites URLs, communication channels, microsites lurking in dark corners)
- how is the content performing?
- who uses the content (and who owns it)?
- what's the actual purpose of any of your communication?

Discover. Define. Learn.

Llibertat UK (Katrina) @llibertatuk.bsky.social · 16d

Let's do this!

Laura Wissiak @laura-a11y.bsky.social · 16d

Today all day: Inclusive Design 24
24 hours of live talks about anything and everything accessibility!
inclusivedesign24.org/2025/

#ID24 #WebAccessibility #DigitalInclusion #a11y #WebDev #UX

Inclusive Design 24 (#id24)

A free 24-hour online community event on accessibility and inclusion

inclusivedesign24.org

Llibertat UK (Katrina) @llibertatuk.bsky.social · 16d

💯 People-centred design is design for humans because people are at the heart of it (including the individuals and teams who do the work). :)

Reposted by Llibertat UK (Katrina)

Andy Arthur💃🏰⚓🦌 Threadinburgh 🧵 @threadinburgh.scot · 17d

Look what we have here then.

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Reposted by Llibertat UK (Katrina)

Nia Campbell @niacampbell.bsky.social · 16d

Next Monday is our first meetup to share and learn about how our audiences use GenAI.

Scope’s content design team will talk about their early research into how disabled people and families use AI to find information.

Sign up here: events.teams.microsoft.com/event/a77a0b...

Microsoft Virtual Events Powered by Teams

events.teams.microsoft.com

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Reposted by Llibertat UK (Katrina)

LSE Health Policy @lsehealthpolicy.bsky.social · 16d

LSE Health September newsletter highlights researchers driving global health impact! 📰

From BBC interviews on malaria breakthroughs to Economist warnings on Europe's elderly care crisis. Plus academic tribute & upcoming events. 💡

READ NOW: mailchi.mp/lse/lse-heal...

#LSEHealth

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Llibertat UK (Katrina) @llibertatuk.bsky.social · 16d

Exactly this. Any company rushing into tech decisions without understanding what problems need solved (for users and the company) and how to deliver strategic results securely just makes bigger problems. With AI, that's even more important because safety risks are much higher. #startwithuserneeds

Alex Hanna-ween @alexhanna.bsky.social · 17d

“When it comes to AI adoption, many companies aren’t guided by strategy but by ‘Fomo’,” said Haritha Khandabattu, senior director analyst at consultancy Gartner.

www.ft.com/content/e93e...

America’s top companies keep talking about AI — but can’t explain the upsides

FT analysis of hundreds of filings suggests the S&P 500 businesses are clearer about the risks than benefits

www.ft.com

Llibertat UK (Katrina) @llibertatuk.bsky.social · 17d

👌

Scott Spence @scottspence.dev · Aug 22

New job title just dropped on LinkedIn

“Vibe code cleanup specialist”

Vibe code cleanups specialist job titles on LinkedIn

Llibertat UK (Katrina) @llibertatuk.bsky.social · 17d

Amazing - well done, and well-deserved - enjoy!

Reposted by Llibertat UK (Katrina)

Katie Cook @katiecandraw.bsky.social · 21d

Seeing the Bill Watterson originals full of pencil lines of stuff that didn’t work, scuffs the eraser didn’t pick up, white out galore and more was something I needed to see to remind myself that nothing is perfect the first go and tweaks need to be made and you’re allowed to try again.

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Reposted by Llibertat UK (Katrina)

Mark Dalgarno @markdalgarno.bsky.social · 17d

UX friends - fancy a few sunny (*) days in Scotland next year? UX Scotland returns from 10-11 June.

uxscotland.net

Tickets now available. Call for Speakers opens soon.

Join the mailing list to be the first to hear event announcements...

uxscotland.net/mailing-list

(*) Actual sunshine may vary.

UX Scotland

UX Scotland is a friendly international conference for anyone working in UX, service design or other digital specialisms.

uxscotland.net

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Reposted by Llibertat UK (Katrina)

Ed Zitron @edzitron.com · 18d

Had a great time talking to @parkermolloy.com about my work on the AI bubble

www.readtpa.com/p/the-man-ca...

The Man Calling Bullshit on the AI Boom

Ed Zitron built a massive following by saying what tech journalists won't: that generative AI is an unsustainable bubble propped up by hype and bad math.

www.readtpa.com

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Reposted by Llibertat UK (Katrina)

Prof. Catherine Flick @liedra.net · 17d

It’s my book! And it matches me! (Just got the copies in the post.)

A woman wearing a purple jumper and with purpley dyed hair bits holds up a book called Getting Started with Tech Ethics.

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Reposted by Llibertat UK (Katrina)

Caroline Jarrett @cjforms.bsky.social · 22d

“AI is an aspiration, not a thing”

Steph Wright @elmosmoe.bsky.social at #SDinGov, inspiring us to think about responsibility and people when considering AI

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Llibertat UK (Katrina) @llibertatuk.bsky.social · 22d

Our future with AI depends on doing the right thing - prioritising ethics, sustainability and security.

But, most likely, there will be multiple AI governance models across the world.

So can we start by increasing AI literacy? Can content design and starting with user needs help?

Reposted by Llibertat UK (Katrina)

steve @visitmy.website · 22d

A dream of mine is to start hiring and training digital talent in North Wales, so I’m very excited about this.

Transform Wales @transform.wales · 23d

👀 🏴󠁧󠁢󠁷󠁬󠁳󠁿

Test print of our book arrived today.
Watch this space…

A bright yellow book cover with bold black type. The book is titled: Transforming public services for a modern Wales by Ann Kempster, Dafydd Vaughan, Jo Carter and Nia Campbell.

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