Tom Baker
@mrtombaker.bsky.social
Husband, Dad, politics/campaigns/organising at @savechildrenuk.bsky.social, Christian, Reading FC, like to 🏃, help with Cubs, bad at spelling, blog at https://thoughtfulcampaigner.org/
Own views.
Own views.
"campaigners make things possible, politicians make things happen”
This is huge news, which will make a big difference to the lives children across the UK.
Kudos to those in Government for taking this bold action.
This is huge news, which will make a big difference to the lives children across the UK.
Kudos to those in Government for taking this bold action.
We welcome this bold action by the Chancellor to scrap the two-child limit. By the end of this Parliament, 450,000 children across the country will have been lifted out of poverty. Scrapping this unjust policy is the single most powerful step to reduce child poverty in a generation.
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November 26, 2025 at 2:27 PM
"campaigners make things possible, politicians make things happen”
This is huge news, which will make a big difference to the lives children across the UK.
Kudos to those in Government for taking this bold action.
This is huge news, which will make a big difference to the lives children across the UK.
Kudos to those in Government for taking this bold action.
Reposted by Tom Baker
We welcome this bold action by the Chancellor to scrap the two-child limit. By the end of this Parliament, 450,000 children across the country will have been lifted out of poverty. Scrapping this unjust policy is the single most powerful step to reduce child poverty in a generation.
1/3
1/3
November 26, 2025 at 1:43 PM
We welcome this bold action by the Chancellor to scrap the two-child limit. By the end of this Parliament, 450,000 children across the country will have been lifted out of poverty. Scrapping this unjust policy is the single most powerful step to reduce child poverty in a generation.
1/3
1/3
Reposted by Tom Baker
Praise where praise is due: scrapping the two-child benefit cap is an excellent move. And the most consequential of any of the measures announced today.
November 26, 2025 at 2:10 PM
Praise where praise is due: scrapping the two-child benefit cap is an excellent move. And the most consequential of any of the measures announced today.
Reposted by Tom Baker
How do public perceptions of government spending match with reality?
A YouGov experiment put a series of govt spending areas as head to head match-ups and asked Britons to say which they thought more was spent on
Read more here: yougov.co.uk/politics/art...
A YouGov experiment put a series of govt spending areas as head to head match-ups and asked Britons to say which they thought more was spent on
Read more here: yougov.co.uk/politics/art...
November 18, 2025 at 12:24 PM
How do public perceptions of government spending match with reality?
A YouGov experiment put a series of govt spending areas as head to head match-ups and asked Britons to say which they thought more was spent on
Read more here: yougov.co.uk/politics/art...
A YouGov experiment put a series of govt spending areas as head to head match-ups and asked Britons to say which they thought more was spent on
Read more here: yougov.co.uk/politics/art...
Understanding the New Media Reality: Key Trends for Communicators in 2025
5 takeaways from this research which I think are relevant in the UK
globalstrategygroup.com/2025/04/15/u...
5 takeaways from this research which I think are relevant in the UK
globalstrategygroup.com/2025/04/15/u...
Media Consumption Insights 2025: Key Trends for Communicators
Streaming has surpassed traditional TV. Social media is now a primary news source for millions. And trust in mainstream media is falling.
globalstrategygroup.com
November 14, 2025 at 11:24 AM
Understanding the New Media Reality: Key Trends for Communicators in 2025
5 takeaways from this research which I think are relevant in the UK
globalstrategygroup.com/2025/04/15/u...
5 takeaways from this research which I think are relevant in the UK
globalstrategygroup.com/2025/04/15/u...
Enjoyed these 5 quick lessons from Mamdani’s campaign from 5654 & Company
- Be present in the right spaces
- Be proactive with your narrative
- Build community, don’t just broadcast messages
- Use cultural and format fluency
- Link message to action
www.5654.co.uk/our-perspect...
- Be present in the right spaces
- Be proactive with your narrative
- Build community, don’t just broadcast messages
- Use cultural and format fluency
- Link message to action
www.5654.co.uk/our-perspect...
Digital First, People Focused: How Mamdani Reframed Political Engagement — 5654 & Company
Ultimately there are many reasons why Mamdani’s campaign was successful: message discipline, a strong ground game and a clear contrast to his opponents, but one of the most successful elements of his ...
www.5654.co.uk
November 11, 2025 at 11:51 AM
Enjoyed these 5 quick lessons from Mamdani’s campaign from 5654 & Company
- Be present in the right spaces
- Be proactive with your narrative
- Build community, don’t just broadcast messages
- Use cultural and format fluency
- Link message to action
www.5654.co.uk/our-perspect...
- Be present in the right spaces
- Be proactive with your narrative
- Build community, don’t just broadcast messages
- Use cultural and format fluency
- Link message to action
www.5654.co.uk/our-perspect...
Excited that at @savechildrenuk.bsky.social we've opened our Young People Climate Fund
It's there to fund youth-led and climate-focused activities in London, West Yorkshire and the West Midlands.
Grants from £1k to £3k - deadline 30/11
More at - www.savethechildren.org.uk/how-you-can-...
It's there to fund youth-led and climate-focused activities in London, West Yorkshire and the West Midlands.
Grants from £1k to £3k - deadline 30/11
More at - www.savethechildren.org.uk/how-you-can-...
November 11, 2025 at 11:46 AM
Excited that at @savechildrenuk.bsky.social we've opened our Young People Climate Fund
It's there to fund youth-led and climate-focused activities in London, West Yorkshire and the West Midlands.
Grants from £1k to £3k - deadline 30/11
More at - www.savethechildren.org.uk/how-you-can-...
It's there to fund youth-led and climate-focused activities in London, West Yorkshire and the West Midlands.
Grants from £1k to £3k - deadline 30/11
More at - www.savethechildren.org.uk/how-you-can-...
Spotted these @greenpeaceuk.bsky.social campaign posters on a recent visit to Birmingham.
Love the bright and bold design. Stood out at a busy junction.
#ArtOfActvisim
Love the bright and bold design. Stood out at a busy junction.
#ArtOfActvisim
October 31, 2025 at 8:25 AM
Spotted these @greenpeaceuk.bsky.social campaign posters on a recent visit to Birmingham.
Love the bright and bold design. Stood out at a busy junction.
#ArtOfActvisim
Love the bright and bold design. Stood out at a busy junction.
#ArtOfActvisim
Reposted by Tom Baker
It's not just us that wants you to scrap the two-child limit to benefits Rachel Reeves, over 40 economists, academics & policy experts back us too.
Removing this cruel policy at the Autumn Budget in full doesn't only make moral sense, it makes economic sense.
Read our open letter: bit.ly/4hBHpqs
Removing this cruel policy at the Autumn Budget in full doesn't only make moral sense, it makes economic sense.
Read our open letter: bit.ly/4hBHpqs
October 29, 2025 at 9:55 AM
It's not just us that wants you to scrap the two-child limit to benefits Rachel Reeves, over 40 economists, academics & policy experts back us too.
Removing this cruel policy at the Autumn Budget in full doesn't only make moral sense, it makes economic sense.
Read our open letter: bit.ly/4hBHpqs
Removing this cruel policy at the Autumn Budget in full doesn't only make moral sense, it makes economic sense.
Read our open letter: bit.ly/4hBHpqs
Reposted by Tom Baker
Ahead of Budget, where do voters stand on tax and the dilemmas facing government?
Big new @persuasionuk.bsky.social report out today on this.
TL;DR as risky as breaching the manifesto is for Lab - failing on public services, cost of living and child poverty is *far riskier* for Lab.
🧵
Big new @persuasionuk.bsky.social report out today on this.
TL;DR as risky as breaching the manifesto is for Lab - failing on public services, cost of living and child poverty is *far riskier* for Lab.
🧵
October 29, 2025 at 9:10 AM
Ahead of Budget, where do voters stand on tax and the dilemmas facing government?
Big new @persuasionuk.bsky.social report out today on this.
TL;DR as risky as breaching the manifesto is for Lab - failing on public services, cost of living and child poverty is *far riskier* for Lab.
🧵
Big new @persuasionuk.bsky.social report out today on this.
TL;DR as risky as breaching the manifesto is for Lab - failing on public services, cost of living and child poverty is *far riskier* for Lab.
🧵
@thetilehurstend.bsky.social we currently have 8 first team players out injured (Pereira, Garcia, Fraser, Kyerewaa, Elliot, Camara, Marriott, perhaps Rushesha) is that just bad luck or a sign of something else when it comes to conditioning/rehab?
October 25, 2025 at 6:00 PM
@thetilehurstend.bsky.social we currently have 8 first team players out injured (Pereira, Garcia, Fraser, Kyerewaa, Elliot, Camara, Marriott, perhaps Rushesha) is that just bad luck or a sign of something else when it comes to conditioning/rehab?
Lucy Powell’s statement during Deputy Leadership election to @labourcid.bsky.social included a commitment to push the government for a timetable for a return to 0.7% ODA.
lcid.org.uk/deputyleader...
lcid.org.uk/deputyleader...
October 25, 2025 at 10:00 AM
Lucy Powell’s statement during Deputy Leadership election to @labourcid.bsky.social included a commitment to push the government for a timetable for a return to 0.7% ODA.
lcid.org.uk/deputyleader...
lcid.org.uk/deputyleader...
“Our analysis has found that major government policy announcements fade from public attention after 24 hours, raising questions over how effectively Whitehall communicates beyond Westminster”
Fascinating research from New Britain Project ->> www.newbritain.org.uk/cananybodyhe...
Fascinating research from New Britain Project ->> www.newbritain.org.uk/cananybodyhe...
October 23, 2025 at 9:53 AM
“Our analysis has found that major government policy announcements fade from public attention after 24 hours, raising questions over how effectively Whitehall communicates beyond Westminster”
Fascinating research from New Britain Project ->> www.newbritain.org.uk/cananybodyhe...
Fascinating research from New Britain Project ->> www.newbritain.org.uk/cananybodyhe...
Replace Republican for Radical Right, and NGO/Charities for Democrats - the same is true..
Time for us to change our approach - www.fwiw.news/p/democrats-...
Time for us to change our approach - www.fwiw.news/p/democrats-...
October 3, 2025 at 10:41 AM
Replace Republican for Radical Right, and NGO/Charities for Democrats - the same is true..
Time for us to change our approach - www.fwiw.news/p/democrats-...
Time for us to change our approach - www.fwiw.news/p/democrats-...
Just saying. Been talking about the ‘politics of vibes’ before it was cool…
September 30, 2025 at 6:05 PM
Just saying. Been talking about the ‘politics of vibes’ before it was cool…
Just one in four Brits think the UK is viewed positively on the world stage, with most wanting their country to play a large role in international affairs
New @moreincommonuk.bsky.social polling for @savechildrenuk.bsky.social out today >
www.independent.co.uk/news/uk/poli...
New @moreincommonuk.bsky.social polling for @savechildrenuk.bsky.social out today >
www.independent.co.uk/news/uk/poli...
Britons believe the UK is seen by the rest of the world as ‘weak’ and ‘soft touch’
Just one in four Brits think the UK is viewed positively on the world stage, with most wanting their country to play a large role in international affairs, exclusive poll shows
www.independent.co.uk
September 30, 2025 at 6:02 AM
Just one in four Brits think the UK is viewed positively on the world stage, with most wanting their country to play a large role in international affairs
New @moreincommonuk.bsky.social polling for @savechildrenuk.bsky.social out today >
www.independent.co.uk/news/uk/poli...
New @moreincommonuk.bsky.social polling for @savechildrenuk.bsky.social out today >
www.independent.co.uk/news/uk/poli...
Our message to everyone arriving for Labour Party Conference - it’s time to scrap the two child limit.
September 28, 2025 at 11:29 AM
Our message to everyone arriving for Labour Party Conference - it’s time to scrap the two child limit.
"But most voters are getting on with their lives, trying to look after their families and do their day job. They're not getting obsessed with what we're getting obsessed with"
Useful reminder from @chriscurtis94.bsky.social in latest Policy Unstuck > policyunstuck.castfromclay.co.uk/p/i-m-not-go...
Useful reminder from @chriscurtis94.bsky.social in latest Policy Unstuck > policyunstuck.castfromclay.co.uk/p/i-m-not-go...
August 22, 2025 at 10:47 AM
"But most voters are getting on with their lives, trying to look after their families and do their day job. They're not getting obsessed with what we're getting obsessed with"
Useful reminder from @chriscurtis94.bsky.social in latest Policy Unstuck > policyunstuck.castfromclay.co.uk/p/i-m-not-go...
Useful reminder from @chriscurtis94.bsky.social in latest Policy Unstuck > policyunstuck.castfromclay.co.uk/p/i-m-not-go...
“The rise of GB News is a stark reminder that the way we tell stories has changed. Traditional, values-led narratives are being edged out by content that is emotionally charged, provocative, and – let’s be honest – sensational”
www.clearlypr.co.uk/insights/gb-...
www.clearlypr.co.uk/insights/gb-...
GB News overtakes BBC and Sky: what this means for PR and brand storytelling
GB News becoming the UK's number one broadcast news channel is one of the most pivotal moments in news history and a wake-up call for brand storytellers.
www.clearlypr.co.uk
August 8, 2025 at 6:10 AM
“The rise of GB News is a stark reminder that the way we tell stories has changed. Traditional, values-led narratives are being edged out by content that is emotionally charged, provocative, and – let’s be honest – sensational”
www.clearlypr.co.uk/insights/gb-...
www.clearlypr.co.uk/insights/gb-...
Who are Reform UK's 'red' and 'blue' voters?
Good look from @unchecked-uk.bsky.social at what unites Reform UK's coalition of voters — and where the cracks might begin to emerge
unchecked.substack.com/p/who-are-re...
Good look from @unchecked-uk.bsky.social at what unites Reform UK's coalition of voters — and where the cracks might begin to emerge
unchecked.substack.com/p/who-are-re...
Who are Reform UK's 'red' and 'blue' voters? (Part 2)
In part 2 we explore what unites Reform UK's coalition of voters — and where the cracks begin to emerge
unchecked.substack.com
July 31, 2025 at 1:31 PM
Who are Reform UK's 'red' and 'blue' voters?
Good look from @unchecked-uk.bsky.social at what unites Reform UK's coalition of voters — and where the cracks might begin to emerge
unchecked.substack.com/p/who-are-re...
Good look from @unchecked-uk.bsky.social at what unites Reform UK's coalition of voters — and where the cracks might begin to emerge
unchecked.substack.com/p/who-are-re...
Some important lessons for NGO comms here as well..
🧵 Social media permanently changed American political campaigning, but only Republicans have changed with it.
Donald Trump won the 2024 election, not because people liked him, but because his party understands network marketing.
@rynnreed.bsky.social and I discussed. Click thru or continue here...
Donald Trump won the 2024 election, not because people liked him, but because his party understands network marketing.
@rynnreed.bsky.social and I discussed. Click thru or continue here...
Republicans treat politics like viral marketing, Democrats don’t
Creator Congress founder Rynn Reed discusses how Republicans intuitively understand para-social relationships and influencer marketing
plus.flux.community
July 25, 2025 at 6:27 AM
Some important lessons for NGO comms here as well..
July 24, 2025 at 10:31 AM
Super helpful tool for getting an insight into the ‘tribes’ within the Labour Party.
We've launched an interactive Labour Tribes tool. Here's a screenshot of how it looks through one lense (the parliament MPs were elected in - with initial welfare rebels shaded in green):
labourlist.org/2025/07/labo...
labourlist.org/2025/07/labo...
July 17, 2025 at 7:05 AM
Super helpful tool for getting an insight into the ‘tribes’ within the Labour Party.
Reposted by Tom Baker
One week to go to apply to be the next Head of Hub Cymru Africa!
We’re looking for a thoughtful, experienced leader to take forward this important role at a key moment for us.
📍 Hybrid and flexible
🗓️ Fixed term to March 2027
Apply by 13:00 on Friday, 11th of July 2025.
We’re looking for a thoughtful, experienced leader to take forward this important role at a key moment for us.
📍 Hybrid and flexible
🗓️ Fixed term to March 2027
Apply by 13:00 on Friday, 11th of July 2025.
We're recruiting a new Head of Hub Cymru Africa – a thoughtful, strategic leader to take forward our work at a crucial time for the sector.
🗓️ Contract to March 2027
📍 Hybrid and flexible
🔗 Apply by 13:00 BST Friday 11th July
🗓️ Contract to March 2027
📍 Hybrid and flexible
🔗 Apply by 13:00 BST Friday 11th July
Vacancy | Head of Hub Cymru Africa | Hub Cymru Africa
Hub Cymru Africa is seeking a thoughtful and experienced leader to guide our partnership into its next chapter.
hubcymruafrica.wales
July 3, 2025 at 11:34 AM
One week to go to apply to be the next Head of Hub Cymru Africa!
We’re looking for a thoughtful, experienced leader to take forward this important role at a key moment for us.
📍 Hybrid and flexible
🗓️ Fixed term to March 2027
Apply by 13:00 on Friday, 11th of July 2025.
We’re looking for a thoughtful, experienced leader to take forward this important role at a key moment for us.
📍 Hybrid and flexible
🗓️ Fixed term to March 2027
Apply by 13:00 on Friday, 11th of July 2025.