Aussie music legends Thelma Plum and Keli Holiday lead the call for everyday music fans to make a change and #AUSIFYYourAlgo. Keli Holiday and Australian music advocate Ash McGregor will kick off celebrations of the #AUSIFY campaign tomorrow (1 November). The pair will host the interactive pop-up, Ausify The Aux, at the Bondi Pavilion in Sydney from 9-10 am AEDT, where they’ll invite punters to play their favourite Australian track and pay tribute to homegrown music. The #AUSIFY campaign launch coincides with Ausmusic Month, which kicks off in November. Through its social media presence, the initiative will share digital content, artist co-signs, and unveil surprise live moments that encourage viewers to seek out local talent and curate their feeds to be chock-full of Australian music talent. Embedded Content The campaign is set to celebrate the incredible diversity of Australian music by spotlighting local talent. This mission will be achieved thanks to the collective effort of artists, managers, labels, promoters, festivals, venues, industry partners and bodies, such as radio, streaming platforms, and local brands. Everyday music listeners can support the initiative and #AUSIFY the content seen on their algorithms by creating Ausify playlists, sharing their favourite local music on social media, attending gigs, buying merch, and interacting with Australian musicians, creators, blogs, and more. The #AUSIFY website will also contain a step-by-step guide of easy ways to AUSIFY your algorithm, plus Australian-focused playlists to listen to, and the Ausifyer, a live music generator with recommendations of gigs you can enjoy. You can find out more about the #AUSIFYYourAlgo campaign here. “Everyone knows how good Australian music is, and the more you explore it, the more it gives back,” Thelma Plum explained. “There are so many incredible stories and artists that reflect who we are. “This campaign is about reminding people how easy it is for people to discover and champion that, by simply choosing to search for those stories and making sure local artists get the attention they deserve!” Keli Holiday added, “We have the power to change our personal algorithm and support great Aussie music - no matter the platform. “It’s not just about streaming your favourite artists - it’s repping them by going to shows, putting them in your playlists, merch, telling your mates, purchasing physical records, making requests to radio and word of MOUTH!” He continued, “This all helps Aussie artists get heard. Let’s get together to keep our Australian talent in the conversation and make local music impossible to be ignored because we as Australians have SO much beautiful art to share with the world - we just gotta get it heard, seen and felt.” Embedded Content

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