FrameLab
@theframelab.bsky.social
FrameLab is a newsletter about political language and the ideological structures that shape perception. We deconstruct propaganda to help you defend democracy.
Founded by @gilduran.com and @george-lakoff.com
Founded by @gilduran.com and @george-lakoff.com
Pinned
FrameLab
@theframelab.bsky.social
· May 1
The ALL NEW Don't Think of an Elephant!: Know Your Values and Frame the Debate
Know Your Values and Frame the Debate
bookshop.org
"How framing works, how framing has evolved in the past decade, how to speak to people who harbor elements of both progressive and conservative worldviews, how to counter propaganda and slogans, and more."
bookshop.org/p/books/the-...
bookshop.org/p/books/the-...
Reposted by FrameLab
November 2, 2025 at 7:59 PM
Reposted by FrameLab
Peter Thiel & The Antichrist: Silicon Valley Apocalypse Hype
Peter Thiel & The Antichrist: Silicon Valley Apocalypse Hype
Why are some of the richest people in the United States suddenly talking about demons, apocalypse, and even the “Antichrist”?
On Monday, Peter Thiel—Palantir co-founder, Trump ally, and one of the mo...
www.thenerdreich.com
September 16, 2025 at 9:03 PM
Peter Thiel & The Antichrist: Silicon Valley Apocalypse Hype
Reposted by FrameLab
Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.
What’s Up With Peter Thiel’s Obsession With the Antichrist?
The tech mogul is amping up his apocalyptic rhetoric—and adding a dangerous dose of extremism into the already-fraught culture war.
newrepublic.com
September 16, 2025 at 9:55 PM
Gil Duran: When you see right-wing figures using the language of demons, Antichrists and apocalypse to attack their opponents, remember what you’re seeing. It's a deliberate effort to remake politics and holy war—a tactic that usually ends in violence.
Reposted by FrameLab
Gavin Newsom arc:
Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.
Act II: The Faceplant. The podcast = political disaster. Polls drop.
Act III: The Reckoning. Newsom reborn as resistance memelord.
Will it work? My thoughts:
www.theframelab.org/from-maga-la...
Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.
Act II: The Faceplant. The podcast = political disaster. Polls drop.
Act III: The Reckoning. Newsom reborn as resistance memelord.
Will it work? My thoughts:
www.theframelab.org/from-maga-la...
Newsom vs Trump: From MAGA Podcaster to Democratic Memelord
Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames
www.theframelab.org
August 24, 2025 at 6:16 PM
Gavin Newsom arc:
Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.
Act II: The Faceplant. The podcast = political disaster. Polls drop.
Act III: The Reckoning. Newsom reborn as resistance memelord.
Will it work? My thoughts:
www.theframelab.org/from-maga-la...
Act I: The Sellout. Newsom promotes right-wingers, excludes women from his podcast.
Act II: The Faceplant. The podcast = political disaster. Polls drop.
Act III: The Reckoning. Newsom reborn as resistance memelord.
Will it work? My thoughts:
www.theframelab.org/from-maga-la...
This is an information war.
Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?
www.theframelab.org/from-maga-la...
Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?
www.theframelab.org/from-maga-la...
Newsom vs Trump: From MAGA Podcaster to Democratic Memelord
Gavin Newsom has pivoted from MAGA podcaster to resistance troll. The Democrat's whiplash highlights the hazards of chasing right-wing frames
www.theframelab.org
August 24, 2025 at 6:41 PM
This is an information war.
Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?
www.theframelab.org/from-maga-la...
Only one side was fighting. Now Gavin Newsom has gone full meme warfare—but is that enough to save American democracy?
www.theframelab.org/from-maga-la...
Reposted by FrameLab
Democrats Urged to Bow Down to Tech Fascism.
As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.
More at The Nerd Reich:
www.thenerdreich.com/democrats-ur...
As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.
More at The Nerd Reich:
www.thenerdreich.com/democrats-ur...
Democrats Urged to Bow Down to Tech Fascism
As tech billionaires embrace Trump's authoritarianism, consultants urge Democrats to bend the knee in the name of Silicon Valley 'innovation.'
www.thenerdreich.com
August 14, 2025 at 5:52 PM
Democrats Urged to Bow Down to Tech Fascism.
As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.
More at The Nerd Reich:
www.thenerdreich.com/democrats-ur...
As Trump and Silicon Valley robber barons dismantle US democracy, some Democratic consultants have a strange solution: surrender.
More at The Nerd Reich:
www.thenerdreich.com/democrats-ur...
Reposted by FrameLab
Is Trump's DC takeover an 'Epstein Escalation'?
Some thoughts on Trump's constant use of narrative warfare, and how to fight back.
www.theframelab.org/is-trumps-dc...
Some thoughts on Trump's constant use of narrative warfare, and how to fight back.
www.theframelab.org/is-trumps-dc...
Is Trump's DC takeover an 'Epstein Escalation'?
Trump deploys National Guard to DC while giving Ghislaine Maxwell prison perks. Is this distraction or authoritarianism? It's both
www.theframelab.org
August 13, 2025 at 3:32 PM
Is Trump's DC takeover an 'Epstein Escalation'?
Some thoughts on Trump's constant use of narrative warfare, and how to fight back.
www.theframelab.org/is-trumps-dc...
Some thoughts on Trump's constant use of narrative warfare, and how to fight back.
www.theframelab.org/is-trumps-dc...
Reposted by FrameLab
Trump's wannabe dictator playbook:
1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat
(from June)
www.theframelab.org/trumps-fake-...
1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat
(from June)
www.theframelab.org/trumps-fake-...
Trump’s Fake Emergencies Follow Authoritarian Playbook
Trump is using fake crises to grab power, echoing tactics of autocrats. Americans must recognize the pattern and resist.
www.theframelab.org
August 12, 2025 at 2:00 PM
Trump's wannabe dictator playbook:
1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat
(from June)
www.theframelab.org/trumps-fake-...
1) Create fake emergency
2) Bypass Congress and public debate
3) Grab emergency powers
4) Repeat
(from June)
www.theframelab.org/trumps-fake-...
Reposted by FrameLab
5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere.
But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.
Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.
Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)
YouTube video by The Nerd Reich with Gil Duran
www.youtube.com
August 10, 2025 at 3:15 PM
5/ From climate change to pandemics to “AGI,” paranoid tech billionaires see threats everywhere.
But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.
Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
But instead of using their power to solve them, they build escape hatches and doomsday bunkers for themselves.
Watch the full conversation on the Nerd Reich podcast:
www.youtube.com/watch?v=z_3P...
Reposted by FrameLab
2/ @taylorlorenz.bsky.social calls them “techno-doomerists.”
Publicly, they promise a high-tech, AI-enhanced utopia.
Privately, they prepare for collapse.
www.youtube.com/shorts/TeIGA...
Publicly, they promise a high-tech, AI-enhanced utopia.
Privately, they prepare for collapse.
www.youtube.com/shorts/TeIGA...
Taylor Lorenz: Why Tech Billionaires Are Secretly “Techno-Doomers”
YouTube video by The Nerd Reich with Gil Duran
www.youtube.com
August 10, 2025 at 3:15 PM
2/ @taylorlorenz.bsky.social calls them “techno-doomerists.”
Publicly, they promise a high-tech, AI-enhanced utopia.
Privately, they prepare for collapse.
www.youtube.com/shorts/TeIGA...
Publicly, they promise a high-tech, AI-enhanced utopia.
Privately, they prepare for collapse.
www.youtube.com/shorts/TeIGA...
Reposted by FrameLab
1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans?
It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.
We break down the hypocrisy at Nerd Reich:
🧵
www.youtube.com/watch?v=z_3P...
It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.
We break down the hypocrisy at Nerd Reich:
🧵
www.youtube.com/watch?v=z_3P...
Zuckerberg’s Hawaii Compound: Burial Grounds, Bunkers & NDAs (What’s Actually Documented)
YouTube video by The Nerd Reich with Gil Duran
www.youtube.com
August 10, 2025 at 3:15 PM
1/ If Silicon Valley billionaires believe tech will create a better future … why are many of them quietly making luxury doomsday plans?
It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.
We break down the hypocrisy at Nerd Reich:
🧵
www.youtube.com/watch?v=z_3P...
It's a tale of techno-optimists in the boardroom, “techno-doomers” in the bunker.
We break down the hypocrisy at Nerd Reich:
🧵
www.youtube.com/watch?v=z_3P...
Reposted by FrameLab
Tech billionaires say they'll create a better future.
So, why are many of them buying luxury doomsday bunkers?
@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
So, why are many of them buying luxury doomsday bunkers?
@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
Why Are Silicon Valley’s Utopians Are Prepping for Collapse?
Taylor Lorenz and Guthrie Scrimgeour Discuss Mark Zuckerberg's $300M Hawaii bunker on The Nerd Reich podcast
www.thenerdreich.com
August 9, 2025 at 3:25 PM
Tech billionaires say they'll create a better future.
So, why are many of them buying luxury doomsday bunkers?
@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
So, why are many of them buying luxury doomsday bunkers?
@taylorlorenz.bsky.social, Guthrie Scrimgeour & I discuss Zuckerberg's $300M Hawaii hideout and Sam Altman's stash of gold, guns and gas masks.
www.thenerdreich.com/why-are-sili...
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse
With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.
www.theframelab.org/trumps-epste...
With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.
www.theframelab.org/trumps-epste...
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse
Trump's Epstein reversal triggers "betrayer frame" collapse as MAGA base burns hats, splits evenly on his handling—unprecedented skepticism.
www.theframelab.org
July 29, 2025 at 4:33 PM
Trump's Epstein Betrayal Triggers MAGA 'Hero Frame' Collapse
With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.
www.theframelab.org/trumps-epste...
With his flip-flop on the Epstein Files, Trump is reframing himself. The hero frame is collapsing into what we might call a Betrayer frame.
www.theframelab.org/trumps-epste...
Reposted by FrameLab
“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”
Silicon Valley Is at an Inflection Point:
“We are now closer than ever to a world in which tech companies can seize land, operate their own currencies, reorder the economy and remake our politics with little consequence.” - @karenhao.bsky.social
gift link:
www.nytimes.com/2025/05/30/o...
“We are now closer than ever to a world in which tech companies can seize land, operate their own currencies, reorder the economy and remake our politics with little consequence.” - @karenhao.bsky.social
gift link:
www.nytimes.com/2025/05/30/o...
Opinion | Silicon Valley Is at an Inflection Point
www.nytimes.com
May 31, 2025 at 6:34 PM
“A.I. tools that help everyone cannot arise from a vision of development that demands the capitulation of a majority to the self-serving agenda of the few.”
Reposted by FrameLab
I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous.
newrepublic.com/article/1839...
newrepublic.com/article/1839...
Where J.D. Vance Gets His Weird, Terrifying Techno-Authoritarian Ideas
Yes, Peter Thiel was the senator’s benefactor. But they’re both inspired by an obscure software developer who has some truly frightening thoughts about reordering society.
newrepublic.com
May 31, 2025 at 6:50 PM
I laid out most of this last July — and I was late to the game! Going forward, I hope journalists pay closer attention to the bizarre ideologies bubbling up out of the dark corners of Silicon Valley. When backed by tech billionaires, they become dangerous.
newrepublic.com/article/1839...
newrepublic.com/article/1839...
Reposted by FrameLab
Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers.
Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...
Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...
Curtis Yarvin is inspiring a new generation of MAGA. He believes the US should be ruled by a monarch | CNN Politics
CNN’s Hadas Gold interviews anti-democracy author Curtis Yarvin about his argument for an all-powerful executive in the White House, and his chillingly accurate prediction of how President Donald Trum...
www.cnn.com
May 31, 2025 at 6:44 PM
Curtis Yarvin goes on @cnn.com, confirms that he wants a monarchy to replace democracy, says racist things and informs @hadasgold.bsky.social that he's in touch with Trump staffers.
Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...
Nice to see the mainstream press catch up on this dangerously weird ideology. www.cnn.com/2025/05/31/p...
Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda:
www.youtube.com/watch?v=N5oS...
www.youtube.com/watch?v=N5oS...
15: How to Protect the Truth
YouTube video by FrameLab podcast
www.youtube.com
May 31, 2025 at 3:49 PM
Guiding principles that reporters, editors, politicians, social media influencers and citizens can use to protect the truth from lies and propaganda:
www.youtube.com/watch?v=N5oS...
www.youtube.com/watch?v=N5oS...
Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward:
www.youtube.com/watch?v=y33G...
www.youtube.com/watch?v=y33G...
Don’t Think of An Elephant / How Progressives Really Think
YouTube video by FrameLab podcast
www.youtube.com
May 31, 2025 at 3:47 PM
Dr. George Lakoff and Gil Durán discuss the core ideas behind progressive thought and give tips for going forward:
www.youtube.com/watch?v=y33G...
www.youtube.com/watch?v=y33G...
Trump Evangelicals
Conservatism's #1 Rule
Fascism
Capitalism vs. Socialism
The American Idea
Biconceptualism
How the Government Frames Issues Like Torture, and more!
Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Conservatism's #1 Rule
Fascism
Capitalism vs. Socialism
The American Idea
Biconceptualism
How the Government Frames Issues Like Torture, and more!
Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Trump, Evangelicals, Fascism, Torture, Propaganda: Q + A #1
YouTube video by FrameLab podcast
www.youtube.com
May 31, 2025 at 3:43 PM
Trump Evangelicals
Conservatism's #1 Rule
Fascism
Capitalism vs. Socialism
The American Idea
Biconceptualism
How the Government Frames Issues Like Torture, and more!
Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Conservatism's #1 Rule
Fascism
Capitalism vs. Socialism
The American Idea
Biconceptualism
How the Government Frames Issues Like Torture, and more!
Dr. George Lakoff and Gil Durán answer listener questions: www.youtube.com/watch?v=60_e...
Reposted by FrameLab
Climate Chat starting in one hour:
"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social
www.youtube.com/live/8o4Y6FP...
"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social
www.youtube.com/live/8o4Y6FP...
March 2, 2025 at 5:03 PM
Climate Chat starting in one hour:
"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social
www.youtube.com/live/8o4Y6FP...
"Driving Public Demand for Climate Action" with author & advocate David Fenton @dfenton.bsky.social
www.youtube.com/live/8o4Y6FP...
Reposted by FrameLab
THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥
By @davidfenton.bsky.social • 23 May 2024
David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.
www.theframelab.org/the-fossil-f...
By @davidfenton.bsky.social • 23 May 2024
David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.
www.theframelab.org/the-fossil-f...
David Fenton: Oil industry must accept climate reality
The oil and gas industry has done some truly great things. But it's time for a major change
www.theframelab.org
May 23, 2024 at 12:26 PM
THE FOSSIL FUEL INDUSTRY'S 'EXISTENTIAL CHOICE' 🔥
By @davidfenton.bsky.social • 23 May 2024
David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.
www.theframelab.org/the-fossil-f...
By @davidfenton.bsky.social • 23 May 2024
David Fenton, a longtime FrameLab collaborator and guest contributor, delivered this speech at EarthX in #dallas on April 24.
www.theframelab.org/the-fossil-f...
Reposted by FrameLab
"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...
How to Stop Trump's Climate Pollution
Donald Trump is waging war on Earth and its people — but the people mostly don’t know it.
www.theframelab.org
February 7, 2025 at 7:26 PM
"Drawing on over 50 years as a communications strategist, David Fenton outlines how to help Americans grasp the threat of Global Heating. In this 3-minute read, he explains how the climate movement is losing the information war, and lays out ideas for how to win."www.theframelab.org/how-to-s...
How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton:
www.youtube.com/watch?v=19UJ...
www.youtube.com/watch?v=19UJ...
Survival - with Special Guest David Fenton
YouTube video by FrameLab podcast
www.youtube.com
May 31, 2025 at 3:38 PM
How to communicate effectively about global warming, Dr. George Lakoff and Gil Durán talk with communications expert David Fenton:
www.youtube.com/watch?v=19UJ...
www.youtube.com/watch?v=19UJ...
Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation."
www.youtube.com/watch?v=L1I-...
www.youtube.com/watch?v=L1I-...
Trump’s Dangerous Metaphor / Cambridge Analytica
YouTube video by FrameLab podcast
www.youtube.com
May 31, 2025 at 3:35 PM
Dr. George Lakoff and Gil Durán discuss the central metaphor of Trump's presidency: "the President is the Nation."
www.youtube.com/watch?v=L1I-...
www.youtube.com/watch?v=L1I-...