James Whatley
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whatleydude.com
James Whatley
@whatleydude.com
Snr Global Brand Strategist @ the LEGO Group (opinions own, etc). Mainly working on LEGO Games, LEGO Fortnite, Technic, and Ninjago. It's fun. Occasional sender of fivethingsonfriday.com. I got ❤️ for writing, gaming, and figuring stuff out. He/Him.
HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAAHAHAHAH

*breathe*

BAAAAAHHAHAHAHAHAHAAHAHAHAHAHAHAHA
January 19, 2026 at 1:58 PM
It's not often you get to say you were right, especially when so many people were screaming rhat I was wrong.

For four years I said this would fail. And it has.

I'm sad for the impact these losses will have. I'm sad that this money could've been spent on literally anything else better.
January 18, 2026 at 9:27 PM
Good news and bad news.
January 18, 2026 at 11:36 AM
sometimes, just sometimes, screencapping the bad thing that so and so posted and deleted - and then sharing it telling everyone how bad it is - is just as bad as the original post.

The Ant n Dec podcast stuff today is exactly one of those times.
January 17, 2026 at 9:53 PM
WOAH
January 17, 2026 at 7:04 PM
Today's date, 2016 on the (long neglected) 'gram.

Incredible.
January 17, 2026 at 12:24 AM
Reposted by James Whatley
Breaks my heart to share this, but today is my last day at The Verge and I am looking for work! I'd really like to stay in video games, preferably in some kind of journalistic capacity but I can do PR/Marketing and maybe even a lil Narrative Design. Please get in touch!
www.ashparrish.com
Ash Parrish
www.ashparrish.com
January 16, 2026 at 4:55 PM
Today we announced 'Ocarina of Time™ – The Final Battle', and I worked on it 🥹

Getting the option to recreate this moment from the actual brick-set to being the launch to life has been amaaaaazing.

Teenage me is crying tears of joy.

Preorders available now.

www.lego.com/en-us/produc...
January 16, 2026 at 4:42 PM
This is one of my babies and I am v excited ❤️
January 16, 2026 at 4:13 PM
Overheard in Soho:

'The clients are writing their briefs using ChatGPT, it's obvious! But then our strategy team are writing responses with ChatGPT... we're so f*cked!'
January 16, 2026 at 10:18 AM
Belated but tonight's Traitors just double underlined how much love and respect I have for Jessie.
January 15, 2026 at 9:52 PM
Reposted by James Whatley
there’s stuff circulating about Wikipedia and AI; I’d ask that you dig into this thread before getting concerned.
Sure. AI companies have ALWAYS been training their models on Wikipedia content, which under the free and open access model is available to anyone — including AI companies. Agreements like these require AI companies to limit and offset the strain they place on Wikimedia infrastructure.
January 15, 2026 at 7:10 PM
The car broke today.

Kwik Fit assessment came in and it's a doozy.

Ugh.

But, as is tradition in this house, when the car breaks we open some bubbles.

See you all tomorrow x
January 15, 2026 at 7:04 PM
Reposted by James Whatley
this is genuinely incredible
January 15, 2026 at 1:31 PM
Do you think it was Lara Croft's school photo day?

FWIW I think she looks ACE but what is up with that backdrop? 😅
January 15, 2026 at 2:20 PM
My earliest memory of Animal Crossing is getting kicked off the Official Nintendo UK VIP forum for talking about how best to import it.

I eventually returned and we used a codename instead.

Eventually the Action Replay for GameCube arrived and everything changed forever.

I still have the disc.
January 15, 2026 at 1:07 AM
Last year I worked a lot on the Ninjago / LEGO Fortnite launch.

As part of that work I then got moved onto Ninjago (like, the whole thing). The stuff I'm working on won't be seen until much later this year and early next year BUT...
January 14, 2026 at 10:24 PM
Happy 15th birthday to one of my favourites.

Ps. 2m 25s ish... I'm working on THAT 🥰😍🤯😀👋🏻

LET'S GOOOOO NINJAGO.

youtu.be/x5ewh3hTtnM?...
🎉 Celebrate 15 Years of LEGO® NINJAGO® I Trailer 🐉
YouTube video by LEGO
youtu.be
January 14, 2026 at 10:23 AM
Nintendo Switch 2025 Year in Review is [finally] live.

1. Hooray!
2. This means I can check my guestimates.
3. Off you pop.

year-in-review.nintendo.com/en-gb/
January 13, 2026 at 7:42 PM
Again!
January 13, 2026 at 10:27 AM
2022 memes.
January 13, 2026 at 10:05 AM
January 12, 2026 at 6:21 PM
Pricing is marketing and this is excellent marketing.
The developers of PEAK explain pricing
January 12, 2026 at 10:29 AM