Adriana Lacy
@adrianalacy.com
2.8K followers 370 following 150 posts
✨Boston based, always roaming ✨CEO, adrianalacyconsulting.com ✨Journalism prof at Brandeis et al. ✨penn state alum Focus: audience engagement & research, influencers, AI. Formerly New York Times, LA Times, Axios. 📧: [email protected]
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adrianalacy.com
For this young, scrappy newsroom of recent college graduates, freelancers, and local journalists who’ve never had a byline outside their home country, the funding is a recognition of their arrival onto Europe’s media landscape.
The Gen Z newsroom covering Europe (and ruffling some continental feathers along the way)
Like all Cinderella stories, there’s an urgent carriage-to-pumpkin timeline looming for The European Correspondent.
www.niemanlab.org
Reposted by Adriana Lacy
lizkellynelson.com
If you missed #ONA25 last week, you missed a BIG moment for creator-model journalism - click through for insights from @caitlindewey.bsky.social @adrianalacy.com @lni.media and more! newsletter.projectc.biz/p/the-massiv...
Images from ONA25 in New Orleans
Reposted by Adriana Lacy
hanaatameez.bsky.social
"The pictures of infants reduced to skeletal forms, the sheer devastation wrought on the Gaza Strip — these images no longer pose a risk to America. A photograph cannot inspire an antiwar movement if the antiwar movement has been spirited away in the night to a facility in Louisiana." bit.ly/4mJLn1y
What is the correct amount of pro-Palestine content?
The origins of the TikTok ban.
www.theverge.com
adrianalacy.com
So, can we admit this app is ... kinda boring? Seems like the culture and breaking is still on X and the fun stuff is on Threads
adrianalacy.com
🇫🇮 hi from finland!
Reposted by Adriana Lacy
lexroman.com
If you’re an independent creator journalist thinking of going to ONA this year, apply for Project C’s scholarship!

You’ll get cash travel assistance, comp reg and more. Plus there’s a whole track for creator journalists this year!

Learn more
projectc.beehiiv.com/p/apply-join...
🚨 APPLY! Join the Project C Creator Cohort @ ONA25
Registration, travel, coaching, and connection included!
projectc.beehiiv.com
Reposted by Adriana Lacy
hanaatameez.bsky.social
🧵 I've seen some Amazon Prime Day ads + best deals lists on a bunch of local and national news sites and...I know the ad revenue is nice, but these are some things I might do at the same time if I were an editor:
adrianalacy.com
The goal isn’t to turn everyone into a journalist.
It’s to get accurate, evidence-based info into the hands of the people audiences already trust.

That’s the opportunity and that's what we're working on at influencerjournalism.com
Home - Influencer Journalism
Where Journalism Meets Influence. Influencer Journalism bridges the gap between traditional newsrooms and digital-first storytelling. We empower media organizations to engage audiences where they are ...
influencerjournalism.com
adrianalacy.com
Most creators don’t fit neatly into one bucket — and that’s the point.

If we want better info online, we need to know who’s shaping the narrative and how we can support the ones doing it responsibly.
adrianalacy.com
There are 5 common creator types driving how news and info spreads:

🔹 Educators — break things down
🔹 Entertainers — use humor/story
🔹 Influencers — lead with personality
🔹 Journalists — report, analyze
🔹 Advocates — push for change
adrianalacy.com
Who’s really shaping public understanding online? 👇🏽
It’s not just journalists and media outlets anymore, it’s creators. And they’re not all the same. 🧵
adrianalacy.com
59% of U.S. counties—home to more than 50 million people—lack air quality monitoring sites, creating "monitoring deserts" mostly in rural South and Midwest areas. Counties with higher poverty rates and more Black and Hispanic residents are more likely to lack monitors.
Wildfires Are Challenging Air Quality Monitoring Infrastructure
The U.S. has one of the world’s most advanced systems to monitor air pollutants. Can it keep up with a changing climate?
undark.org
adrianalacy.com
Nice to know that I’m verifiable lol
Reposted by Adriana Lacy
motherjones.com
It’s Brad Lander’s victory, too.

The former New York City mayoral candidate weighs in on Zohran Mamdani's historic victory, the baseless accusations of antisemitism, and what comes next.
Brad Lander’s post-loss victory lap
The former New York City mayoral candidate weighs in on Zohran Mamdani's shocking win, the shortcomings of his own campaign, and what comes next.
www.motherjones.com
Reposted by Adriana Lacy
Reposted by Adriana Lacy
verifiedusers.bsky.social
🛡️ @adrianalacy.com has been verified by @bsky.team Track verified accounts and trusted verifiers at bverified.vercel.app!
Reposted by Adriana Lacy
lionpubs.bsky.social
🎤 ✨ Want to start working with influencers? At the 2025 Summit, you’ll have the chance to participate in a practical workshop on this hot topic, led by @phillydesign.bsky.social, @samragland.bsky.social, Ariel Zirulnick, and @adrianalacy.com. Learn more: lionpublishers.com/summit-2025/
Reposted by Adriana Lacy
lexroman.com
BEHOLD! ONA is recognizing that journalists going solo is a big part of journalisms future.

Thanks to people like @ryankellett.com @lizkellynelson.com @blairhickman.bsky.social @adrianalacy.com @mattkiser.bsky.social @caitlindewey.bsky.social 🔥🔥🔥
Reposted by Adriana Lacy
aliciak2010.bsky.social
Things I want folks to take away from this last ~week:

1. The city of L.A. is so big and exists within the larger context of L.A. County, which includes 88 incorporated cities. And that's just geographically.

When it comes to population, one out of every 35 U.S. residents lives in L.A. County.
adrianalacy.com
Nothing better than my gym in the summer. heaven!!!