Affan Ghori
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affang.bsky.social
Affan Ghori
@affang.bsky.social
SEO, Coffee, Google Sheets, and Bread.

affanghori.com
Reposted by Affan Ghori
Content decay is killing your old blog posts.

Traffic slips. Ranking drops. Search intent changes.

You can dig through your GSC data or Ahrefs dashboards to find it, but that takes time.

There is a faster way:

SEOTesting's Content Decay Report.
May 23, 2025 at 8:49 AM
Reposted by Affan Ghori
I've got many examples you can add @nikkipilkington.bsky.social 🙃. Interestingly, despite it being against their rules, Google Ads team will never seemingly enforce their policies on this.

Don't want to upset the cash cows I guess 🐄
March 12, 2025 at 9:29 AM
Reposted by Affan Ghori
Holy crap. Remember when YouTubers exposed the Honey app for injecting/overwriting affiliate links on unsuspecting users?

Google just updated Chrome policies to address this.

PayPal paid $4 billion for Honey. This doesn't kill Honey, but it does (rightly) hurt its business model
March 12, 2025 at 5:14 AM
Not that anyone cares but after 10-11 years of loyalty to Microsoft I’ve finally switched to a MacBook and let me tell you, Windows has lost the plot.

Mac is way ahead of the game when it comes to functionality, UX, battery timing, features, simplicity, you name it.
March 9, 2025 at 10:04 PM
Reposted by Affan Ghori
its time to start over computers got too dumb. new hardware new os new internet lets get going
March 9, 2025 at 6:11 AM
Reposted by Affan Ghori
What actually moves the needle in SEO? 🤔

I analyzed 131 SEO tests from the SEOTesting site. Some tactics drove traffic growth. Others didn’t. Here’s what worked (and what backfired). 🧵👇
March 3, 2025 at 2:38 PM
@bsky.app, A save or bookmark button would be nice 🙂‍↕️
February 24, 2025 at 11:45 AM
Reposted by Affan Ghori
Google Search testing new grid/boxed design www.seroundtable.com/google-searc...

#google #googleuserinterface
February 19, 2025 at 12:21 PM
There’s a new update for Windows 11 every single day. I have a beast of a laptop but I’m honestly considering switching from windows.
February 18, 2025 at 8:45 PM
Reposted by Affan Ghori
Its not a shortcut, but the correct answer here is:

1) there has to be a high probability that every page google crawls, will be "crawled, indexed" not "crawled, not currently indexed". If your GSC report is heavy as a percentage on the latter you're toast.

(continued below)
February 18, 2025 at 1:42 PM
This is flawed. The prompt contains biased queries which of course would result in the answer you’d have gotten.

I’m a big fan of yours but your initial claim unfortunately has no basis.

Here’s a study showing the “outperforming” part in reality is a fallacy: thehill.com/policy/techn...
February 18, 2025 at 12:16 AM
That’s a bit of a stretch…
If you have zero education, but learn how to ask AI models the right questions , in many jobs you will be able to outperform someone with an advanced degree, but who is unwilling to use Large Language Models.

Just takes a smartphone, curiosity to experiment and a mindset to learn.
February 18, 2025 at 12:06 AM
That plus survival skills. Men are spending too much time indoors. We need men that know how to build actual stuff.

Trade is a skill that’ll never die and with more and more people shifting towards digital skills, it’s only going to het more expensive to hire trade workers.
When I talk to kids today and they ask me what I would do if I were 12 today, my answer is always the same, read books and learn how to use AI in every way shape and form you can. It is a living library that gives you responses and can help no matter who you are or where you live.
February 17, 2025 at 11:58 PM
Reposted by Affan Ghori
SEO updates you ✨NEED✨ to know [17 Feb]: www.linkedin.com/posts/markse...
February 17, 2025 at 11:26 AM
So I just learned about what’s called “Rubber Duck Debugging” don’t know why it’s called that but we all do it every single day - especially as SEOs.
February 16, 2025 at 5:13 AM
Reposted by Affan Ghori
I'm working on this year’s Gender Gap in SEO report, but I have some doubts:

🤔 Do SEO publications still matter? Or are we shifting toward other channels?

📊 Quick 2-3 min survey. I’d love your input!

👉 Take it here: surveymonkey.com/r/seo-public...

Results will be public 😄
[SURVEY] Understanding the role of SEO publications in 2025
This survey takes 2-3 minutes to complete. It aims to gather data about the sources of information that you use in learning and staying up to date on SEO.
surveymonkey.com
February 13, 2025 at 3:20 PM
Reposted by Affan Ghori
Cloudflare is launching a new dedicated “AI Insights” page on Cloudflare Radar that expands the AI bot & crawler traffic report with more metrics:

* AI bot & crawler traffic
* Generative AI services popularity
* AI user agents found in robots.txt

Check it out: radar.cloudflare.com/ai-insights?...
February 8, 2025 at 8:27 PM
This! If you don’t have the courage to accept your mistake and correct the deliverables or even humble yourself enough to accept the outcome is not always what you predict then you’re in for some brutal awakening.
Exactly, editing the data to make yourself right is a far more popular approach than making yourself right through data.
January 31, 2025 at 1:36 PM
Reposted by Affan Ghori
Case study on how I took an HCU penalised site and made its content rank #1 within 72 hours:
January 30, 2025 at 2:19 PM