BCU UCU
@bcu-ucu.bsky.social
190 followers 230 following 51 posts
Birmingham City University branch of the University and College Union
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ucu.org.uk
✊ “It’s time to build an education service for the many, not the few, not just the privileged.”

- UCU president Maria Chondrogianni at #TUC2025, moving our motion for a fully funded national education service.

✅ Delegates backed the motion unanimously.
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pjcrowther.bsky.social
“Warwick is distinctive because it’s real.” Using university funds to pay for an advertorial in Vogue Singapore where an executive is featured in a fashion photoshoot and discusses his legacy is possibly one of the most tone-deaf moves I’ve ever seen in UKHE and the bar was already incredibly high.
michae.lv
I can't quite believe it, but, it appears that the person responsible for this at the University of Warwick has had a Vogue photoshoot about the rebrand, explaining his 'journey from the world of luxury [goods marketing] into higher education' vogue.sg/university-o...
Universities aren’t often spoken of as ‘brands,’ but Warwick leans into that idea. What does thinking of a university as a brand unlock—and what can it achieve when done well?
Seeing a university as a brand unlocks coherence and confidence. A brand is about more than design, it’s about identity and consistency. When you align your values, your story and your impact, you become more than a place, you become a movement. At Warwick, brand isn’t just a communications tool, it’s a strategic asset. It helps us attract brilliant minds, forge global partnerships and create a distinctive space in a competitive world. When done well, a brand doesn’t limit, it liberates. What drew you to the world of higher education, and how do you see its role evolving in society today?
My journey from the world of luxury into higher education has been one of purpose and transformation. After years of working with global brands, I was drawn to higher education as the next frontier of influence, a space where knowledge, identity, and opportunity intersect. Universities aren’t just places of learning, they are platforms for societal impact. Their role today is to be both anchor and catalyst: rooted in rigorous teaching and research, yet agile enough to respond to global challenges and cultural shifts.

How has your background in the luxury sector shaped the way you approach storytelling and brand building at the University of Warwick?
Working across premium and luxury sectors—fashion, real estate, travel and beyond—taught me the value of emotion, detail, and differentiation. In those worlds, a brand isn’t just a badge, it’s an experience, a feeling, a story that lives in people’s hearts. At the University of Warwick, I’ve brought that same mindset to higher education: crafting narratives that are both strategic and human.
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ucudmu.bsky.social
Solidarity with our excellent colleagues at BCU!
bcu-ucu.bsky.social
New member @1hannahharvey.bsky.social who has supported members as a @ucu.org.uk buddy addresses our lunchtime lobby of the @mybcu.bsky.social governors today, bringing attention to the importance academic skills members bring for students - disbanding these teams will hit students hard
Hannah with megaphone
bcu-ucu.bsky.social
Thank you to South and City College Birmingham @ucu.org.uk rep and FE NEC member Saffi who brought support to us at our lobby of the @mybcu.bsky.social governors meeting. Draws attention to cuts to adult education and university cuts as part of a wider program of attacks on student access to support
Saffi with megaphone
bcu-ucu.bsky.social
Great support from @staffsucu.bsky.social Aidan at our @ucu.org.uk lobby of the @mybcu.bsky.social governors today. Thank you Staffs for your ongoing support including your donation to our fighting fund!
#SaveBCU
Aidan with megaphone in front of BCU signage
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drjonpotter.bsky.social
Please support BCU staff fighting against cuts! We're repeatedly told these are not financially driven yet they have been rushed through with little planning or fairness.
bcu-ucu.bsky.social
Learning rep Geoff addresses the @ucu.org.uk lunchtime lobby of @mybcu.bsky.social governors, drawing attention to the impact of cutting graduate coaches: increasing caseload will reduce the individualised attention our graduates need and deserve
#SaveBCU
Geoff with megaphone in front of branch banner
bcu-ucu.bsky.social
New member @1hannahharvey.bsky.social who has supported members as a @ucu.org.uk buddy addresses our lunchtime lobby of the @mybcu.bsky.social governors today, bringing attention to the importance academic skills members bring for students - disbanding these teams will hit students hard
Hannah with megaphone
bcu-ucu.bsky.social
. @ucu.org.uk membership secretary Graham addresses the lobby of @mybcu.bsky.social governors this lunchtime highlighting the value teaching and learning librarians bring to students & the damage cutting them will do

#SaveBCU
bcu-ucu.bsky.social
Professional Services rep and @ucu.org.uk negotiator @pjcrowther.bsky.social reads out a list of the areas affected by cuts and downgrades at our lunchtime lobby of the @mybcu.bsky.social governors today.

No to redundancies, no to downgrading, no to cuts to student support!
Professional Services rep Pete reading a list of areas affected by cuts at lobby
bcu-ucu.bsky.social
📢📢📢Starting soon 📢 📢📢

Join colleagues and supporters at the UCU lobby of the governors meeting.

No to redundancies!

No to cuts to student support!
bcu-ucu.bsky.social
🚨 Lobby the BCU governors! 🚨

On Wed 16th BCU governors are meeting for an update on the current review, which has put 342 staff at risk of redundancy & cuts student support in multiple ways.

Join our lobby: 1pm outside Parkside Building

Bring your solidarity and your sun cream! #SaveBCU
UCU members outside BCU
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ucu.org.uk
Adult education is under threat. Funding slashed by 6% and no mention in the government’s spending review.

As a vital lifeline for so many we can’t let it be cut without a fight.

Tomorrow, 6pm we launch our campaign to #SaveAdultEducation.

Join us: www.youtube.com/watch?v=F9cQ...
Save Adult Education campaign launch online meeting
YouTube video by UCU - University and College Union
www.youtube.com
bcu-ucu.bsky.social
🚨 Lobby the BCU governors! 🚨

On Wed 16th BCU governors are meeting for an update on the current review, which has put 342 staff at risk of redundancy & cuts student support in multiple ways.

Join our lobby: 1pm outside Parkside Building

Bring your solidarity and your sun cream! #SaveBCU
UCU members outside BCU
Reposted by BCU UCU
ucu.org.uk
📢 Birmingham City University is planning cuts that put 342 staff at risk, slashing student support despite admitting there’s no financial need.

This is a threat to student success and staff wellbeing.

✊ Sign the petition to stop the cuts @bcu-ucu.bsky.social
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leedsucu.bsky.social
Solidarity with BCU UCU! Please sign and share their petition.
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pjcrowther.bsky.social
Production underway for the next batch of Join UCU fidget toys for @bcu-ucu.bsky.social’s recruitment push as we battle the threat of compulsory redundancy with 342 colleagues put at risk.
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pjcrowther.bsky.social
Please support @bcu-ucu.bsky.social and sign our petition to stop the threat of compulsory redundancy for 342 staff. chng.it/nKTdm2RCZ7

@ucu.org.uk branches we need your support!
Sign the Petition
Stop redundancies and cuts to student support at Birmingham City University
chng.it
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illdoitanyway.bsky.social
. @bcu-ucu.bsky.social members have been amazing: stepping up as buddies to accompany at risk colleagues, joining drop-ins not just to get advice but to offer support, s - and - voting overwhelmingly to escalate strike action as we approach a new year if there is no movement in our dispute.
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illdoitanyway.bsky.social
Beyond busy with amazing @bcu-ucu.bsky.social as we fight a 340+ attack on jobs & ongoing dispute over performance management against a backdrop of suddenly imposed workload-increasing policy changes at same time as shrinking teams with over 200 "silent redundancies" through MARS.
bcu-ucu.bsky.social
BCU UCU are hosting an open trans rights organising meeting: Thursday 3rd July, 6pm, in the Smoke Room at the Woodman. Please do come along and invite colleagues. Please also check your email for a link to fill in the EHRC consultation by Mon 30th June, along with UCU guidance for this.
Button with trans colours reading "Trade Unions 4 Trans Rights"