Brad Jones
@bradjones.bsky.social
1.2K followers 830 following 110 posts
Senior Research Director, YouGov; Formerly Meta; Even more formerly Pew Research Center
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bradjones.bsky.social
Do we know if there was a methodology shift in the 2024 web survey? There have been big mode differences in the past between self administered modes and interviewer mediated surveys
bradjones.bsky.social
I'm looking forward to meeting up with a great lineup of survey folks in Minneapolis on Friday celebrating the 80th (!) anniversary of the Minnesota Poll.

I'll be talking about new methods in conducting local and state opinion research.

mnpoll.umn.edu/symposium-3-...
Symposium #3 - The Future of State and Local Opinion Research | Interdisciplinary Collaborative Workshop: Eighty Years of the Minnesota Poll
mnpoll.umn.edu
bradjones.bsky.social
I've heard some objections to this approach based on accessibility (e.g. speech-to-text uses the same paste functions). Have you given any thought to how to allow valid uses of pasting?
bradjones.bsky.social
Serving sizes 🤝 polling estimates

Better when rounded
A picture of the nutrition label of the chimichurri container with an implausible precise number of servings of 45.36
bradjones.bsky.social
Does "Department of War" branding make it easier for Dems to cut defense spending?
bradjones.bsky.social
This was excellent (even though I almost couldn't make out the words toward the end through the tears welling up). An extraordinarily beautiful book about grief and rememberance.

@writerpoetjohn.bsky.social @thomasdocherty.bsky.social
The Bear Shaped Hole by John and Thomas Dougherty
bradjones.bsky.social
I think between 200 and 300 people
bradjones.bsky.social
Is someone working on updating Pete Seger's "What a friend we have in Congress" to fit our current situation? (original lyrics in the alt text)

www.youtube.com/watch?v=JSEI...
Pete Seeger as an excuse to post the lyrics in alt text:

[Verse 1]
What a friend we have in congress
Who will guard our every shore
Spend three quarters of our taxes
Getting ready for the war

[Verse 2]
Guns will make our coastline bristle
And we have to fill the skies
Full of planes and missiles
They'll be paid for by and by

[Verse 3]
Have you noticed all the progress
In our mighty airborne fleet?
By the time a plane's adopted
It's already obsolete

[Verse 4]
Modern bombs are sure to carry
Loads of glory, joy and thrills
What a privilege to bury
All the death our money kills

[Verse 5]
There's no factory profit brothers
And we have to do or die
One improvement then another
They'll be paid for by and by
bradjones.bsky.social
Pew's validated voter report should be required reading for folks interested in US politics
pewresearch.org
NEW: After each U.S. election, we match respondents from our nationally representative American Trends panel to official state voting records to verify who actually turned out to vote (or didn’t) to produce a comprehensive analysis of precisely who voted and how they voted. A few key points (🧵👇):
bradjones.bsky.social
How well do people really understand the politics of their own neighborhoods?

On Thursday, May 15, from 4:30–6:00 PM, my colleague Alexis Essa and I will present new findings from YouGov at the AAPOR Annual Conference in St. Louis.

I hope to see folks there at #AAPOR2025.
Reposted by Brad Jones
rnishimura.bsky.social
🚨 Call for all AAPOR board gamers! 🚨
GAMEPOR is finally officially on the conference schedule, now named "Longitudinal Leisure Study (with board games)".
Bring your favorite (and luggage friendly) board games to the conference and come join us for an epic game night! 🎲
#AAPOR @aapor.bsky.social
bradjones.bsky.social
Horton is obviously the birth father - the baby emerges from the egg with a trunk and elephant ears. It gestated for 51 weeks ... the child didn't get to be that way from Horton sitting on the egg

www.bbcearth.com/news/elephan...
www.bbcearth.com
bradjones.bsky.social
Think about it... we're told the story from Horton's perspective who is clearly an unreliable narrator. Wise Mayzie knows that the only way she can get him invested in the child is to have him contribute how he can -- even at the expense of her own reputation.
bradjones.bsky.social
On my 500th reading of "Horton Hatches the Egg," I'm solidly convinced that the correct interpretation of the story is that of a wise mother doing everything she can to get her child's absentee father involved with its life.

en.wikipedia.org/wiki/Horton_...
Horton Hatches the Egg - Wikipedia
en.wikipedia.org
bradjones.bsky.social
My five year old destroyed me the other day as I was explaining something: "I think you are talking to yourself, dad"
hankgreen.bsky.social
Eight year old: Who is the pope?

Me: Begins to explain…

Eight year old, interrupting: “It turns out I don’t care about that.”
bradjones.bsky.social
NPORS is a fantastic resource and public service.
awmercer.bsky.social
Since this ended up being a whole thread, I figure I’ll share it more broadly. Here’s a brief explainer on why we interview people online and with paper questionnaires for our annual National Public Opinion Reference Survey (aka NPORS).
awmercer.bsky.social
Indeed I know rather a lot about NPORS! Yes, if you just compare the web and mail respondents in NPORS (or any survey with a similar mail/web design) there are large differences by mode. This is expected and actually the whole point of the design.
Reposted by Brad Jones
egc.bsky.social
HANDS OFF FORT COLLINS COLORADO
bradjones.bsky.social
It was a little cold and windy at times, but the Fort Collins #handsoff protest was really well attended.
Protesters at a hands off protest in Fort Collins, Colorado
bradjones.bsky.social
Fort Collins hands off rally
bradjones.bsky.social
@smbrnsn.bsky.social do you know if it is possible to estimate how much the church might have lost as a result of the Trump tariffs?
bradjones.bsky.social
Hopefully there will be a good turnout!
bradjones.bsky.social
Headed out this morning to take this bad boy for a spin
bradjones.bsky.social
Please clap for my protest sign #50501
My homemade protest sign which reads: Coloradans against kakistocracy"
bradjones.bsky.social
We're headed to a protest in Fort Collins today.
Our protest sign: "They're eating the checks / They're eating the balances"