UNESDA Soft Drinks Europe
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UNESDA Soft Drinks Europe
@unesda.bsky.social
Established in 1958, UNESDA is a Brussels-based association representing corporates and national soft drinks associations. We're here to listen, learn & share. Visit our website: https://unesda.eu/
💡 UNESDA #FridayTip

This #WorldRadioDay, we look back at the radio station that has shaped the history of wireless communication 125 years ago.

🔎 Curious? Discover the story
👉 www.bbc.com/news/article...
February 13, 2026 at 10:31 AM
It’s World Radio Day and, for our sector, that means staying tuned to our no marketing-to-children policy:

➡️ We do NOT market or advertise our soft drinks to children under 13 years of age on radio or any other media channel across Europe, when at least 30% of its audience is composed of children.
February 13, 2026 at 7:40 AM
Can the EU afford not to support its entire agri-food value chain, which generates more than €1 trillion in gross value added to the EU economy?

We believe it cannot.
February 12, 2026 at 9:48 AM
No Carnival is complete without food and drinks!

Next week, enjoy your Carnival treats safely & help prevent food waste by making sure you know what these dates mean:

🔸 #BestBefore: products can be safely consumed after this date

🔸 #UseBy: products can be consumed until this date, but NOT after
February 11, 2026 at 7:38 AM
A few days ago, our Director General Nicholas Hodac was in Romania for the launch of the study ‘The socio-economic impact of the soft drinks industry in Romania’, conducted by the Academia de Studii Economice din București (ASE) for our Romanian member association.
February 9, 2026 at 7:41 AM
This week UNESDA responded to the European Commission’s Call for Evidence on the upcoming Communication on Better Regulation.

Our message is clear: if Europe wants to remain competitive, it needs a regulatory framework that is coherent, predictable and grounded in evidence.
February 6, 2026 at 7:38 AM
In Rome this week? Follow our colleague Alessia Montillo’s lead and join the PETCORE EUROPE Conference!
February 5, 2026 at 8:29 AM
Making further progress only happens with clear goals.

Here are this year’s key priorities we at UNESDA are focusing on to continue driving innovation, advancing environmental sustainability and supporting balanced diets across Europe:
February 3, 2026 at 7:59 AM
Nothing beats a local story to demonstrate how our sector matters to Europe’s economy and communities.

🎥 Watch the video snippet below from Merlin’s Beverages, a soft drinks company that is creating hundreds of jobs and driving sustainable growth across Romania
February 2, 2026 at 7:41 AM
💡 UNESDA #FridayTip

It has been one month since Cyprus took over the Presidency of the Council of the EU.

Feeling tempted to listen to some Cypriot songs?

🎶 Put the sound on and enjoy! 👇
open.spotify.com/playlist/2NB...
January 30, 2026 at 8:05 AM
We are at the FoodDrinkEurope event on water resilience in the European Parliament!

Our colleagues Delphine Close and Alessia Montillo are following the discussions on how the European food and drink industry is taking action to address water challenges and what is needed to drive further progress.
January 28, 2026 at 1:13 PM
Ever heard of Roma? This company has been producing refreshing soft drinks in Norway for over 100 years, generating jobs and supporting the country’s sustainable growth.

🎥 Watch the video snippet below to find out how Roma is strengthening Norway’s competitiveness.

👉 unesda.eu/our-industry...
January 27, 2026 at 7:53 AM
💡 UNESDA #FridayTip

Get ready for some of the most exciting architecture openings and events of the year!

Psst... Two of them are happening in Belgium. 😉

🔎 Find out where
👉 traveltomorrow.com/the-most-exc...
January 23, 2026 at 8:37 AM
New face in the UNESDA team! 😃

Say hello to Alessia Montillo, who will be supporting our team and covering for our Senior Public Affairs Manager, Delphine Close, during her maternity leave from mid-February to July. You can reach out to Alessia at [email protected]
January 23, 2026 at 7:41 AM
We will be there next week!

FoodDrinkEurope will organise an event on #WaterResilience in the European Parliament in Brussels, co-hosted by MEP Michal Wiezik and MEP Thomas Bajada.

🗓️ 28 January
🕐 13:00-15:00 CET
📌 Room 5G1, European Parliament, Brussels

✍️ www.fooddrinkeurope.eu/event/water-...
January 22, 2026 at 7:53 AM
It’s almost time for the Annual PETCORE Europe Conference and we won’t miss it!

Our colleague Alessia Montillo will follow the discussions on the impact of regulatory and legislative developments on the PET value chain & how the PET packaging & recycling industry keeps driving #circularity forward.
January 20, 2026 at 8:01 AM
Many of you have probably set new intentions for this year. And what about us?

For our sector, there is one resolution that stands firm every year: continuing innovating for our consumers and the environment.
January 19, 2026 at 7:36 AM
💡 UNESDA #FridayTip

Tomorrow is International Mentoring Day. Ever tried mentoring? Why not see for yourself how impactful it can be?

📽️ Watch this story 👉 www.youtube.com/watch?v=Atme...
January 16, 2026 at 12:13 PM
If you have not read our latest article on @euronews.com yet... Wait, why not?! 😉

We are breaking down for you the top three facts that explain why our sector matters to Europe’s economy and citizens.

🔎 Find out more in the article
👉 www.euronews.com/business/202...

#OurSectorMatters
January 14, 2026 at 7:57 AM
📢 There is still time for all stakeholders in the PET bottle value chain to provide feedback to the industry-wide consultation on the Design for Circularity (DfC) guidelines for PET bottles. 𝐋𝐚𝐮𝐧𝐜𝐡𝐞𝐝 𝐛𝐲 𝐭𝐡𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐏𝐄𝐓 𝐁𝐨𝐭𝐭𝐥𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦 (𝐄𝐏𝐁𝐏), 𝐭𝐡𝐢𝐬 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧 𝐢𝐬 𝐨𝐩𝐞𝐧 𝐮𝐧𝐭𝐢𝐥 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲, 15 𝐅𝐞𝐛𝐫𝐮𝐚𝐫𝐲.
January 13, 2026 at 7:34 AM
New school term underway, same strong commitment to our school policies!

Our sector will keep delivering on our school commitment to supporting balanced diets from an early age:

🔹 We do NOT sell our #SoftDrinks in EU primary schools (through direct distribution)
January 12, 2026 at 7:48 AM
💡 UNESDA #FridayTip

New year, new goals!

Many of us often make New Year’s resolutions but have you ever wondered where this tradition actually comes from?

Just a small hint: It all started 4,000 years ago!

🔎 Find out the story
👉 traveltomorrow.com/the-history-...
January 9, 2026 at 7:31 AM
2026 is here and it is the year for the EU to turn ambition into action and deliver, so the European food and drink industry can continue driving #jobs, #innovation and sustainable #growth.
January 6, 2026 at 7:40 AM
🎄 All of us at UNESDA send our warmest wishes for a happy holiday season with your loved ones and a bright start to the new year.

Thank you for being part of our journey in 2025! We look forward to reconnecting with you in January. 🙂
December 24, 2025 at 7:42 AM
What do you need to know about some of Coca-Cola Europacific Partners' most exciting #innovations from 2025?

🔎 Unwrap the latest edition of its newsletter The Ideas Department 👉 www.linkedin.com/pulse/2025-y...
December 23, 2025 at 7:50 AM