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Aimee Jurenka @aimeejurenka.com · 7d

Just published: Topic Authority Was for Google. Topic Entities Are for AI.

SEO used to be about ranking — now it’s about recognition.
I’ve updated my topic authority strategy to help brands get discovered across SERPs & AI systems.

5-step super simple framework 👇
www.linkedin.com/feed/update/...

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Aimee Jurenka @aimeejurenka.com · Sep 19

Don’t Panic. SEO isn’t dead.
We surveyed 58 hiring managers + 222 SEO pros.

Jobs exist. Skills are shifting.
The real problem? A signaling gap.

AI isn’t extinction — it’s evolution.
Full read: www.linkedin.com/pulse/mostly...

Mostly Harmless: The State of SEO Hiring in the Age of AI

So Long and Thanks for All the Keywords (The Jobs Remain, Though) The Fear is Loud, but is it Valid? You’ve heard it. I’ve heard it.

www.linkedin.com

Aimee Jurenka @aimeejurenka.com · Aug 24

The spirits are telling me: the “user” may soon be an agent.

Buzzword Betty Vol. 6 dives into agentic, agents, and MCPs & why we may be shifting toward optimizing for machines, not just people.

Read more →http://bit.ly/45yCbrh

Aimee Jurenka @aimeejurenka.com · Aug 10

🛠💡 14 Tools, 48 Points 💡🛠

I just put 14 AI brand visibility tools through my review process 📊🔍

Here’s the truth 👉 A “low” score isn’t a fail 🚫 it means the tool is a specialist 🎯
It goes deep, not wide 🌊… and that’s a good thing

Pick the tool(s) that’s perfect for your job 🛠

➡️ bit.ly/4lidP9x

2025 AEO Tool Comparison | Women in Tech SEO

A comparison of 14 leading AEO tools for AI search visibility in 2025, with transparent, research-backed ratings. Find the best platforms for prompt tracking, crawler insights, and generative SERPs—so...

www.womenintechseo.com

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Aimee Jurenka @aimeejurenka.com · Aug 7

Oops 😬

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Aimee Jurenka @aimeejurenka.com · Aug 7

✨ SEO, AI, and a magical gnome walk into a forest…

While You Were Offline (by tech SEO powerhouse @not-a-robot.com) dropped, & I’m honored to be featured as the glossary-slinging, tool-tinkering forest friend you didn’t know you needed.

🌐 bit.ly/45Etcod

📸 Also yes, I am now officially a gnome.

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Aimee Jurenka @aimeejurenka.com · Aug 5

Just out here in the garden, cultivating keywords and chaos in style.

Shoutout @thekraken.bsky.social for the sweet sweet hoodie design & the killer logo.

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Aimee Jurenka @aimeejurenka.com · Aug 4

dressed up with a birthday bowtie 😍 happy birthday Boo!

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Aimee Jurenka @aimeejurenka.com · Aug 3

the cake was for your doggo!!! 🥹🐕💖

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Aimee Jurenka @aimeejurenka.com · Jul 30

Ha! 🤭

Reposted by Aimee Jurenka

Chris Spann @chris-spann.co.uk · Jul 29

If you think SEOs ruined the internet just wait until you see what "GEOs" are going to do to it

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Aimee Jurenka @aimeejurenka.com · Jul 29

Buzzword Betty is my series on breaking down AI search lingo in human language & Vol. 3 is live.

This one’s all about:
→ How LLMs split your query into micro-questions
→ How it changes what content gets retrieved
→ How to build skyscraper content for AI search

→ www.linkedin.com/pulse/buzzwo...

Buzzword Betty Vol. 3 - What Is Query Fan-Out?

Meet the Buzzword: Query Fan-Out Query Fan-Out is one of those AI search terms that’s suddenly everywhere—and for good reason. If you’ve been watching how Google’s AI Overviews or ChatGPT’s browsing m...

www.linkedin.com

Aimee Jurenka @aimeejurenka.com · Jul 28

If your job doesn’t feel like “just SEO” anymore, it’s probably not.

Buzzword Betty Vol. 2 is up
🛠️ Content Engineer
🎯 Relevance Engineer
👁️ AI Visibility Engineer
🧠 Prompt Strategist

Read: www.linkedin.com/pulse/buzzwo...
#SEO #AIsearch #BuzzwordBetty

Aimee Jurenka @aimeejurenka.com · Jul 27

AI search is in its buzzword era - and same.

Some terms aren’t new, but they’re everywhere.

So, I started Buzzword Betty - a blog series that breaks them down in plain English.

Vol. 1 covers:
– Vector Embeddings
– Cosine Similarity
– Semantic Similarity

www.linkedin.com/pulse/buzzwo...

Buzzword Betty Vol. 1 - Vector Embeddings, Cosine Similarity & Semantic Similarity

From SEO to a Buzzword Betty AI search didn’t just change how users discover content; it completely rewired how I think about organizing it. Somewhere between Google’s SGE rollout, LLM-powered chat re...

www.linkedin.com

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Aimee Jurenka @aimeejurenka.com · Jun 14

🤔

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Reposted by Aimee Jurenka

Glenn Gabe @glenngabe.bsky.social · Jun 14

OK, I ran 3 tests to see how AI Mode was being tracked in GSC. I tested AI Mode via incognito mode. The impressions and clicks did not show up at all, so I'm not sure AI Mode is being tracked yet. I'll run some more tests, but all three returned nothing. Back to the drawing board. :)

#google #seo

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Aimee Jurenka @aimeejurenka.com · Jun 13

SEO dies often more than a figure skater in the 1990s

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Aimee Jurenka @aimeejurenka.com · Jun 13

I can't freakin' wait!

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Aimee Jurenka @aimeejurenka.com · Jun 10

www.linkedin.com/pulse/living...

A Living Glossary for the Age of AI-Powered Search

Wait, What Does That Even Mean? Are you having trouble keeping up with all these new roles, acronyms, and frameworks? Same. So I started collecting them.

www.linkedin.com

Aimee Jurenka @aimeejurenka.com · Jun 7

Made a glossary of the acronyms & terms I'm seeing as I expand my brain space for AI search, & I figured I'd share it in case anyone wants to contribute.

"SEO is still the same" group feel free to keep scrolling. You won't benefit from or enjoy this.

docs.google.com/document/d/1...

Glossary: All Acronyms Welcome

All Acronyms Welcome! (AAW) acronyms, terms, frameworks, & other cool stuff for AI search 📓 This is a Living Document Not every term is filled out yet, and that’s on purpose. This glossary reflects a ...

docs.google.com

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