Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
@ferncxandcrm.com
💌 Human-centered strategy | content | automations to turn your buyers into raving fans & repeat buyers
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
🌿 Eco & ethical CRM
BLOG: https://blog.ferncx.com
COMMUNITY: ferncrm.com/grassroots
CX: ferncx.com
CRM: ferncrm.com
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This is what we're doing: showing socially-conscious, eco-conscious, and/or changemaker business owners how to boost profit margins and change the world together.
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
Does that resonate with you?
If so, hit the follow button and join the movement!
✊🏿✊🏾✊🏽✊🏼✊🏻✊
If I unsubscribe from your email list this week PLEASE don't take it personally! I still ❤️ you & yr work!
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
December 18, 2025 at 11:39 PM
If I unsubscribe from your email list this week PLEASE don't take it personally! I still ❤️ you & yr work!
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I'm doing a mass inbox cleanup but it doesn't mean I'll forget about you or I'm unhappy with your content!
I just need to start 2026 with inbox zero before selectively adding some back later.
I know it's basically the same thing, but if all things were equal, which one would you want more of:
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
December 17, 2025 at 8:47 PM
I know it's basically the same thing, but if all things were equal, which one would you want more of:
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
Profitability
or
Ability to grow your business
Does either of those feel more "YES I want THAT!!!" to you as an #EthicalBusiness owner?
I've been at inbox zero since moving off of gmail and it's been such a huge reward for divesting from google.
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
December 17, 2025 at 5:24 PM
I've been at inbox zero since moving off of gmail and it's been such a huge reward for divesting from google.
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
TBH, I only moved the CRM side so far (CX is next.) And it's just one step of a huge process to leave Drive and the rest of it too.
But I'm celebrating because it feels so good!! 🎊
Question about small to medium businesses ~ in your experience, how much do #SmallBusiness owners & decision makers actually hang out on LinkedIn?
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
December 16, 2025 at 8:15 PM
Question about small to medium businesses ~ in your experience, how much do #SmallBusiness owners & decision makers actually hang out on LinkedIn?
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
I've seen the demographics info & all that...
I'm looking for anecdata/real people's opinions about whether they see biz-related posts on LI in 2025/6
Fair taxing and fair wages is the MINIMUM we should have.
Basic human rights.
Basic human rights.
December 9, 2025 at 6:32 PM
Fair taxing and fair wages is the MINIMUM we should have.
Basic human rights.
Basic human rights.
Our new HQ has more than just ferns!
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
December 9, 2025 at 6:13 PM
Our new HQ has more than just ferns!
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
This gorgeous jungle greets visitors when they first walk into the building and we're fond of having lunch (or a beer) at the many lounge areas under this canopy.
Definitely one of my favorite parts of my commute into the office each day!
#GreenBusiness
🌿Fern CRM users ~ TOMORROW is the LAST OFFICE HOURS of 2025!!! Join us!
Our team will be slowing down & unplugging for a few weeks as we finish up the year.
(We'll still have limited support via email.)
We're also working on new features & delights to make your experience even better in 2026!
Our team will be slowing down & unplugging for a few weeks as we finish up the year.
(We'll still have limited support via email.)
We're also working on new features & delights to make your experience even better in 2026!
December 8, 2025 at 9:25 PM
🌿Fern CRM users ~ TOMORROW is the LAST OFFICE HOURS of 2025!!! Join us!
Our team will be slowing down & unplugging for a few weeks as we finish up the year.
(We'll still have limited support via email.)
We're also working on new features & delights to make your experience even better in 2026!
Our team will be slowing down & unplugging for a few weeks as we finish up the year.
(We'll still have limited support via email.)
We're also working on new features & delights to make your experience even better in 2026!
Also worth noting: JP Morgan (the person) is the nephew of the man who wrote Jingle Bells, which was originally a VERY racist song making fun of black people enjoying winter fun.
Spread the word so we can stop spreading the hate!
Spread the word so we can stop spreading the hate!
December 8, 2025 at 9:16 PM
Also worth noting: JP Morgan (the person) is the nephew of the man who wrote Jingle Bells, which was originally a VERY racist song making fun of black people enjoying winter fun.
Spread the word so we can stop spreading the hate!
Spread the word so we can stop spreading the hate!
As someone who is obsessed with #EthicalMarketing (went to college for it, ran a successful marketing agency, still keep up with the trends...) I can say with 100% confidence that these 3 things will make 2026 more successful than 2025 for your #EthicalBusiness :
👇
👇
December 8, 2025 at 5:58 PM
As someone who is obsessed with #EthicalMarketing (went to college for it, ran a successful marketing agency, still keep up with the trends...) I can say with 100% confidence that these 3 things will make 2026 more successful than 2025 for your #EthicalBusiness :
👇
👇
Can I just say how much I love that the world is choosing Phthalo Green as the color of the year ~ which has always been my favorite oil paint color and the reason why 🌿Fern's main brand color is a dark emerald green.
Fern is ahead of the trend for once! 😁
Fern is ahead of the trend for once! 😁
December 5, 2025 at 10:32 PM
Can I just say how much I love that the world is choosing Phthalo Green as the color of the year ~ which has always been my favorite oil paint color and the reason why 🌿Fern's main brand color is a dark emerald green.
Fern is ahead of the trend for once! 😁
Fern is ahead of the trend for once! 😁
Shout out to @saralobkovich.bsky.social for making the TBR list in @tararobertson.bsky.social's email this week!! 😍😍
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
December 5, 2025 at 10:14 PM
Shout out to @saralobkovich.bsky.social for making the TBR list in @tararobertson.bsky.social's email this week!! 😍😍
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Her book "You Are A Strategist" is a lifesaver if you're someone who struggles with creating the right strategy for hitting your goals.
Good night to everyone except subtitle writers who think English dialogue doesn't need to be included in the captions.
I'm not a lip reader!
Also ~ any platform that only has closed captions in the original language.
I'm not a lip reader!
Also ~ any platform that only has closed captions in the original language.
December 5, 2025 at 1:20 AM
Good night to everyone except subtitle writers who think English dialogue doesn't need to be included in the captions.
I'm not a lip reader!
Also ~ any platform that only has closed captions in the original language.
I'm not a lip reader!
Also ~ any platform that only has closed captions in the original language.
🌿Fern CRM Office Hours starts in 5 minutes and our Grassroots Coworking Session is this afternoon.
It's a great day for getting support and getting things done!
It's a great day for getting support and getting things done!
November 25, 2025 at 6:54 PM
🌿Fern CRM Office Hours starts in 5 minutes and our Grassroots Coworking Session is this afternoon.
It's a great day for getting support and getting things done!
It's a great day for getting support and getting things done!
Question for the brand strategists and #branding experts ~ is branding with an Art Nouveau influence (plants, curves, organic, greens and oranges, etc.) in 2025 associated with any particular group of people or politics?
Or rather, what type of brand would be associated with Art Nouveau in 2025?
Or rather, what type of brand would be associated with Art Nouveau in 2025?
November 24, 2025 at 6:58 PM
Question for the brand strategists and #branding experts ~ is branding with an Art Nouveau influence (plants, curves, organic, greens and oranges, etc.) in 2025 associated with any particular group of people or politics?
Or rather, what type of brand would be associated with Art Nouveau in 2025?
Or rather, what type of brand would be associated with Art Nouveau in 2025?
This pretty much sums up my dream clients...
If you don't replace things until they break & you actually care about the environmental impact of the things you buy, you'll LOVE Fern CRM!
And, our CX expertise will help you nurture your buyers so you don't need to replace them often either!
If you don't replace things until they break & you actually care about the environmental impact of the things you buy, you'll LOVE Fern CRM!
And, our CX expertise will help you nurture your buyers so you don't need to replace them often either!
I have a barebones PC laptop that I’ve had for at least 8 years, my phone is a mini/SE sized iPhone that’s 4 years old and I have, in fact, read up on the environmental impacts of mining that’s required for making our devices. No. I won’t be buying new/refurbished until these die.
www.cnbc.com/2025/11/23/h... "please, buy new phone. the economy is dying" is an incredible gaslight
November 24, 2025 at 6:29 PM
This pretty much sums up my dream clients...
If you don't replace things until they break & you actually care about the environmental impact of the things you buy, you'll LOVE Fern CRM!
And, our CX expertise will help you nurture your buyers so you don't need to replace them often either!
If you don't replace things until they break & you actually care about the environmental impact of the things you buy, you'll LOVE Fern CRM!
And, our CX expertise will help you nurture your buyers so you don't need to replace them often either!
I'm just going to call it ~ attention and engagement is WAY down on Bluesky right now, but also not great on any of the other platforms either.
I've been monitoring our stats and here's what I'm seeing ~
Reach is high. People are SEEING your posts.
But clicking on a button to like, comment, share?
I've been monitoring our stats and here's what I'm seeing ~
Reach is high. People are SEEING your posts.
But clicking on a button to like, comment, share?
November 21, 2025 at 5:33 PM
I'm just going to call it ~ attention and engagement is WAY down on Bluesky right now, but also not great on any of the other platforms either.
I've been monitoring our stats and here's what I'm seeing ~
Reach is high. People are SEEING your posts.
But clicking on a button to like, comment, share?
I've been monitoring our stats and here's what I'm seeing ~
Reach is high. People are SEEING your posts.
But clicking on a button to like, comment, share?
Reposted by Mollie | 🌿Fern CX and CRM | Activist, Founder, Ally 🍉🥥🌴
Bay Area check out our local network, Bay Resistance. They are partnering with other orgs for trainings and street monitoring. @bayresistance.bsky.social
One constant, regardless of the city, is that rapid response teams organized by community members have materially made a difference in the lives of targeted minorities. If you haven't joined one of those but you have the capacity to do so, join. Hurry up and find out where to and get to it.
November 20, 2025 at 10:05 PM
Bay Area check out our local network, Bay Resistance. They are partnering with other orgs for trainings and street monitoring. @bayresistance.bsky.social
LOOOOOOOVE these!!!
I want to see these everywhere!
Boycott Amazon, Target, Home Depot, and Hobby Lobby forever!
I want to see these everywhere!
Boycott Amazon, Target, Home Depot, and Hobby Lobby forever!
These posters started popping up ahead of next week’s We Ain’t Buying It boycott.
From Nov 27 - Dec 1, folks are stepping back from corporate chains like Target, Home Depot, and Amazon. People are done being squeezed, so they are using the leverage of their wallets 💥
From Nov 27 - Dec 1, folks are stepping back from corporate chains like Target, Home Depot, and Amazon. People are done being squeezed, so they are using the leverage of their wallets 💥
November 20, 2025 at 6:15 PM
LOOOOOOOVE these!!!
I want to see these everywhere!
Boycott Amazon, Target, Home Depot, and Hobby Lobby forever!
I want to see these everywhere!
Boycott Amazon, Target, Home Depot, and Hobby Lobby forever!
Thank you @ran.org for starting the boycotts & protests of JP Morgan Chase over a decade ago.
Turns out the climate wasn't the only thing they've been destroying.
Keep up the world-changing work!!
Turns out the climate wasn't the only thing they've been destroying.
Keep up the world-changing work!!
November 20, 2025 at 5:57 PM
Thank you @ran.org for starting the boycotts & protests of JP Morgan Chase over a decade ago.
Turns out the climate wasn't the only thing they've been destroying.
Keep up the world-changing work!!
Turns out the climate wasn't the only thing they've been destroying.
Keep up the world-changing work!!
As a business that donates 4% of all revenue to social and environmental causes, Giving Tuesday is a big opportunity for us to leverage gift matching to make our donations go further.
Which are your favorite charities that you'd like us to consider supporting this year?
Some we're considering 👇
Which are your favorite charities that you'd like us to consider supporting this year?
Some we're considering 👇
November 20, 2025 at 5:39 PM
As a business that donates 4% of all revenue to social and environmental causes, Giving Tuesday is a big opportunity for us to leverage gift matching to make our donations go further.
Which are your favorite charities that you'd like us to consider supporting this year?
Some we're considering 👇
Which are your favorite charities that you'd like us to consider supporting this year?
Some we're considering 👇
I'm building out new customer experience templates that will be included in every 🌿Fern CRM account & I want input on what would be most helpful for y'all.
So far I've got:
checkout page >> welcome page that boosts engagement and helps them get a quick win >> all the forms & automations to run it.
So far I've got:
checkout page >> welcome page that boosts engagement and helps them get a quick win >> all the forms & automations to run it.
November 19, 2025 at 6:46 PM
I'm building out new customer experience templates that will be included in every 🌿Fern CRM account & I want input on what would be most helpful for y'all.
So far I've got:
checkout page >> welcome page that boosts engagement and helps them get a quick win >> all the forms & automations to run it.
So far I've got:
checkout page >> welcome page that boosts engagement and helps them get a quick win >> all the forms & automations to run it.
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
November 18, 2025 at 5:56 PM
Oh HELLO from inside the 🌿Fern CRM social planner that now includes Bluesky!
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
Schedule posts, receive/reply to DMs in the all-in-one inbox, & see stats ~ all without leaving your cozy 🌿Fern CRM dashboard.
Save your time & energy for meaningful engagement with humans instead of algorithms. 😎
My current "but make it healthier" obsession ~ coffee smoothies.
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
November 17, 2025 at 7:45 PM
My current "but make it healthier" obsession ~ coffee smoothies.
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
Cold coffee blended with 1 banana, 1 T almond butter, 1 T cocoa powder, and as much of your favorite milk substitute as needed.
Tastes like a mocha & the banana saves my stomach from the acidity!
What's brightening your days lately?
My wish for you today is to chuckle frequently at the humorous takes sprinkled throughout the dumpster fire of your doom scrolling.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
November 17, 2025 at 7:24 PM
My wish for you today is to chuckle frequently at the humorous takes sprinkled throughout the dumpster fire of your doom scrolling.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
Because shit's pretty bad right now, but there are good people out there taking the piss to keep us sane.
I'm probably preaching to the choir by reposting this, but why do billionaires HATE the idea of nobody being poor?
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
November 17, 2025 at 7:17 PM
I'm probably preaching to the choir by reposting this, but why do billionaires HATE the idea of nobody being poor?
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.
We don't all want to be billionaires, you can keep that.
But no human should have to struggle daily & STILL be poor at the end of the day.
Poor people aren't lazy, they're exhausted.