Matt Wright
@honed.co
Adventurer in search engine optimisation, web sustainability, & practical jokes! South London based, Dad, Hubby & MTB'r... or surfer at any chance: https://honed.co (SEO) / https://green-clicks.com (Web Sustainability). He/Him
"I don’t see how a ChatGPT summary could infringe the copyright... if the Wikipedia summary doesn’t also. A chilling prospect indeed"
What could a new court ruling mean for the future of Wikipedia?
Authors Alliance unpacks the surprising implications of the latest decision in Authors Guild v. OpenAI ⬇️
authorsalliance.substack.com/p/copyright-...
@authorsalliance.bsky.social
Authors Alliance unpacks the surprising implications of the latest decision in Authors Guild v. OpenAI ⬇️
authorsalliance.substack.com/p/copyright-...
@authorsalliance.bsky.social
November 13, 2025 at 3:11 PM
"I don’t see how a ChatGPT summary could infringe the copyright... if the Wikipedia summary doesn’t also. A chilling prospect indeed"
"One [publisher] client didn’t have an RSS feed in the code of their articles, and they saw a 75% decrease in impressions overnight!" www.womenintechseo.com/knowledge/su... @erdoland.bsky.social
Survival Strategies for Publishers in Google’s Current Search Environment | Women in Tech SEO
Erin examines how Google’s changes are impacting publishers and shares strategies to adapt, create deeper content, and build resilience beyond Google.
www.womenintechseo.com
November 13, 2025 at 10:29 AM
"One [publisher] client didn’t have an RSS feed in the code of their articles, and they saw a 75% decrease in impressions overnight!" www.womenintechseo.com/knowledge/su... @erdoland.bsky.social
@brodieclark.bsky.social, have you ever seen this in SERPs before?...
November 11, 2025 at 11:53 AM
@brodieclark.bsky.social, have you ever seen this in SERPs before?...
Another cracking bit of intel from @lilyray.nyc (source profound), around the volatility and randomness of AI search result URL citations... 50%+ of citations tend to be new domains.
November 11, 2025 at 11:47 AM
Another cracking bit of intel from @lilyray.nyc (source profound), around the volatility and randomness of AI search result URL citations... 50%+ of citations tend to be new domains.
Reposted by Matt Wright
We want to help YOU:
💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix content types for higher ROI
📊 Retool success KPIs
🎓 Educate leadership
🏆 Rank everywhere
What we need from you:
→ Take this 3-minute survey
→ Stay tuned for the results!
➡️ docs.google.com/forms/d/e/1F...
💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix content types for higher ROI
📊 Retool success KPIs
🎓 Educate leadership
🏆 Rank everywhere
What we need from you:
→ Take this 3-minute survey
→ Stay tuned for the results!
➡️ docs.google.com/forms/d/e/1F...
November 11, 2025 at 10:33 AM
We want to help YOU:
💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix content types for higher ROI
📊 Retool success KPIs
🎓 Educate leadership
🏆 Rank everywhere
What we need from you:
→ Take this 3-minute survey
→ Stay tuned for the results!
➡️ docs.google.com/forms/d/e/1F...
💰 Advocate for budget
⚖️ Balance AI + Human workflows
🔁 Remix content types for higher ROI
📊 Retool success KPIs
🎓 Educate leadership
🏆 Rank everywhere
What we need from you:
→ Take this 3-minute survey
→ Stay tuned for the results!
➡️ docs.google.com/forms/d/e/1F...
Reposted by Matt Wright
PEOPLE! Lucky in that I met Bill Slawski, Ammon & top SEOs early on & was very careful in who I read, listened to & implemented.
Recent People:
Lily Ray (General SEO and Spam)
Barry Adams (Publishing/News & Tech SEO)
Mike King (Entities & embedding)
Darren Shaw (local)
Dan Petrovic (ML)
Recent People:
Lily Ray (General SEO and Spam)
Barry Adams (Publishing/News & Tech SEO)
Mike King (Entities & embedding)
Darren Shaw (local)
Dan Petrovic (ML)
November 8, 2025 at 3:38 PM
PEOPLE! Lucky in that I met Bill Slawski, Ammon & top SEOs early on & was very careful in who I read, listened to & implemented.
Recent People:
Lily Ray (General SEO and Spam)
Barry Adams (Publishing/News & Tech SEO)
Mike King (Entities & embedding)
Darren Shaw (local)
Dan Petrovic (ML)
Recent People:
Lily Ray (General SEO and Spam)
Barry Adams (Publishing/News & Tech SEO)
Mike King (Entities & embedding)
Darren Shaw (local)
Dan Petrovic (ML)
Reposted by Matt Wright
This is me sleeping outside a few years ago, and I'll be sleeping outside in 2 weeks again to raise money for youth in Philadelphia experiencing homelessness.
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
November 7, 2025 at 8:26 PM
This is me sleeping outside a few years ago, and I'll be sleeping outside in 2 weeks again to raise money for youth in Philadelphia experiencing homelessness.
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
With your donation, you are joining me in this fight against youth homelessness, I appreciate you greatly.
www.sleepout.org/participant/...
"At COP15, in 2013 - most people don't realise we were on track for 4°c temperature rises". So really progress, especially at COP summits is vital to keeping climate change impacts to a minimum. youtu.be/thukBWEtlbI?...
Ed Miliband on Climate Change, Nigel Farage, and the future of Britain
YouTube video by PoliticsJOE
youtu.be
November 8, 2025 at 2:10 PM
"At COP15, in 2013 - most people don't realise we were on track for 4°c temperature rises". So really progress, especially at COP summits is vital to keeping climate change impacts to a minimum. youtu.be/thukBWEtlbI?...
Reposted by Matt Wright
The funny thing about this is it comes all the way back to a tried and true SEO approach - long-tail search. The long tail of high specificity and high intent is where you'll pick up dollars, and that's true for LLMs just as it is for SERPs lol
November 7, 2025 at 4:24 PM
The funny thing about this is it comes all the way back to a tried and true SEO approach - long-tail search. The long tail of high specificity and high intent is where you'll pick up dollars, and that's true for LLMs just as it is for SERPs lol
Reposted by Matt Wright
👉 63% of agents selected the first result – proof that being first still matters, even if ranking first doesn’t
👉 92% of agents relied on the Bing Search API
👉 46% of visits began in reading mode, using a text-based browser
👉 63% of first clicks immediately ended with the agent bouncing
🧵 2/3
👉 92% of agents relied on the Bing Search API
👉 46% of visits began in reading mode, using a text-based browser
👉 63% of first clicks immediately ended with the agent bouncing
🧵 2/3
When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode
As ChatGPT agents book, buy, and convert for users, SEO must evolve. Make your site agent-readable, accessible, and built to convert.
buff.ly
November 6, 2025 at 8:30 PM
👉 63% of agents selected the first result – proof that being first still matters, even if ranking first doesn’t
👉 92% of agents relied on the Bing Search API
👉 46% of visits began in reading mode, using a text-based browser
👉 63% of first clicks immediately ended with the agent bouncing
🧵 2/3
👉 92% of agents relied on the Bing Search API
👉 46% of visits began in reading mode, using a text-based browser
👉 63% of first clicks immediately ended with the agent bouncing
🧵 2/3
Reposted by Matt Wright
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
Alphabet 2025 Q3 Earnings Call
YouTube video by Alphabet Investor Relations
www.youtube.com
November 6, 2025 at 6:06 PM
Sundar Pichai about how AIOs, AI Mode, & traditional search could work together for users in the future. i.e. Will the system choose which model or results are shown?
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
"You can expect Google to make things simpler in the future. Like we did for Universal Search in the past..."
Both ShelterBox and The Red Cross are great charities helping those affected by hurricane Melissa, in Jamaica. 35,000 people have been displaced:
shelterbox.org/where-we-wor...
donate.redcross.org.uk/appeal/hurri...
shelterbox.org/where-we-wor...
donate.redcross.org.uk/appeal/hurri...
November 6, 2025 at 6:03 PM
Both ShelterBox and The Red Cross are great charities helping those affected by hurricane Melissa, in Jamaica. 35,000 people have been displaced:
shelterbox.org/where-we-wor...
donate.redcross.org.uk/appeal/hurri...
shelterbox.org/where-we-wor...
donate.redcross.org.uk/appeal/hurri...
Reposted by Matt Wright
This is why they keep fucking with the layout, if your CTR is down this much, make it easier for people to accidentally click on paid.
www.seroundtable.com/googles-ad-l...
www.seroundtable.com/googles-ad-l...
Google's New Search Ad Layout Is Causing Accidental Clicks
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" button after you hav...
www.seroundtable.com
November 6, 2025 at 3:18 PM
This is why they keep fucking with the layout, if your CTR is down this much, make it easier for people to accidentally click on paid.
www.seroundtable.com/googles-ad-l...
www.seroundtable.com/googles-ad-l...
Never did I realise the legal minefield of IA's work. Massive respect.
Libraries matter. Access matters.
After years of legal battles, the Internet Archive is still here—and still fighting for a world where everyone can read, learn, and remember.
@arstechnica.com tells the story: arstechnica.com/tech-policy/...
After years of legal battles, the Internet Archive is still here—and still fighting for a world where everyone can read, learn, and remember.
@arstechnica.com tells the story: arstechnica.com/tech-policy/...
Internet Archive’s legal fights are over, but its founder mourns what was lost
“We survived, but it wiped out the library,” Internet Archive’s founder says.
arstechnica.com
November 6, 2025 at 12:07 PM
Never did I realise the legal minefield of IA's work. Massive respect.
Reposted by Matt Wright
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
November 6, 2025 at 8:00 AM
Recap of IMPORTXML bits SEOs should love:
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Fetch the title:
=IMPORTXML(A2, "//title")
Get the meta description:
=IMPORTXML(A2, "//meta[@name='description']/@content")
Get the H1 :
text
=IMPORTXML(A2, "//h1")
Get the Open Graph Title:
=IMPORTXML(A2, "//meta[@property='og:title']/@content")
Dictators double down on bad decisions, and that's their fatal mistake... youtu.be/YcVSgYz5SJ8?...
Sarah C. M. Paine — Why dictators keep making the same fatal mistake
YouTube video by Dwarkesh Patel
youtu.be
November 4, 2025 at 9:19 PM
Dictators double down on bad decisions, and that's their fatal mistake... youtu.be/YcVSgYz5SJ8?...
Reposted by Matt Wright
- Block AI bots/scrapers using CloudFlare
- Create new, more engaging content that gets users closer to journalists and the debate behind the story
- Creating content types which AI can as easily assimilate/replace
- Establish their own chatbots, but to deepen engagement with their own data
🧵 2/4
- Create new, more engaging content that gets users closer to journalists and the debate behind the story
- Creating content types which AI can as easily assimilate/replace
- Establish their own chatbots, but to deepen engagement with their own data
🧵 2/4
Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The Economist is investing in formats harder for machines to mimic, like video and audio, while holding a hard line against AI licensing.
buff.ly
November 3, 2025 at 8:15 PM
- Block AI bots/scrapers using CloudFlare
- Create new, more engaging content that gets users closer to journalists and the debate behind the story
- Creating content types which AI can as easily assimilate/replace
- Establish their own chatbots, but to deepen engagement with their own data
🧵 2/4
- Create new, more engaging content that gets users closer to journalists and the debate behind the story
- Creating content types which AI can as easily assimilate/replace
- Establish their own chatbots, but to deepen engagement with their own data
🧵 2/4
Reposted by Matt Wright
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead
How AI browsers sneak past blockers and paywalls.
OpenAI’s Atlas and Perplexity’s Comet present a new challenge for media companies that want to limit AI access.
www.cjr.org
November 2, 2025 at 3:17 PM
Again, the AI Search platforms are in their infancy... They will need to figure this out (and soon) -> AI browsers can bypass some paywalls and OpenAI's Atlas seems to avoid content from companies suing OpenAI, providing summaries or alternate reporting instead
The power of science!...
Humanity’s history is a continuous battle between us and the microbes. For most of our history, we were on the losing side. It wasn’t even close. We were losing very decisively.
November 2, 2025 at 5:58 PM
The power of science!...
Reposted by Matt Wright
A tool I always wanted for comparing competitor features with a client's offerings, not just to see where the feature gaps were, but also to understand where the client could catch up or excel.
So i've built it.
gapnix.com
So i've built it.
gapnix.com
October 31, 2025 at 1:34 PM
A tool I always wanted for comparing competitor features with a client's offerings, not just to see where the feature gaps were, but also to understand where the client could catch up or excel.
So i've built it.
gapnix.com
So i've built it.
gapnix.com
We need this laugh, right before it all gets so scary
October 30, 2025 at 9:40 AM
We need this laugh, right before it all gets so scary
If I do visit X, then I go via the twitter.com redirect to hopefully annoy Elon Musk just ever so slightly. And in that, I take great satisfaction.
October 30, 2025 at 5:50 AM
If I do visit X, then I go via the twitter.com redirect to hopefully annoy Elon Musk just ever so slightly. And in that, I take great satisfaction.
Reposted by Matt Wright
We analyzed 1,000 of the most popular ChatGPT prompts using data from Profound.
Here are most common prompt "types" in LLM usage:
Here are most common prompt "types" in LLM usage:
October 29, 2025 at 3:31 PM
We analyzed 1,000 of the most popular ChatGPT prompts using data from Profound.
Here are most common prompt "types" in LLM usage:
Here are most common prompt "types" in LLM usage:
Your audience is over there - on that site. So why the hell assume that they want to do every action with your brand on your website.
People spend way more time on the internet doing other things (social, productivity, news) than search, but search sends the most traffic.
Traffic is dying, but attention is growing.
Focus on optimizing for influence above traffic.
@randfish.bsky.social
Traffic is dying, but attention is growing.
Focus on optimizing for influence above traffic.
@randfish.bsky.social
October 29, 2025 at 12:56 PM
Your audience is over there - on that site. So why the hell assume that they want to do every action with your brand on your website.