Lightnews — Scholar-powered news

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Lily Ray 😏 @lilyray.nyc · Jul 18

I’ve heard way too many people speculating that AI search means “SEO is dead.”

I’ve been getting ads from “GEO” companies saying the same.

This couldn’t be further from the truth.

I put my thoughts in writing.

Check it out on @searchengineland.bsky.social:

searchengineland.com/ai-search-bo...

AI search is booming, but SEO is still not dead

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your strategy.

searchengineland.com

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Glenn Gabe @glenngabe.bsky.social · Jun 13

Heads-up, this should jump the traffic levels in GA4 and other analytics tools for #ChatGPT. That's because ChatGPT finally added utm parameters for "More" sources versus just the citations. Those links used to be standard links without utm parameters. Now they contain utm_source=chatgpt.

#seo #ai

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Hawaii News Now @hawaiinewsnow.com · Jun 12

Public invited to to honor Clyde Aikau at Waikiki paddle out #HNN #HINEWS #HawaiiNews

Public invited to to honor Clyde Aikau at Waikiki paddle out

The family of Clyde Aikau is inviting the public to the tribute due to start at 7:45 a.m. by the Duke Kahanamoku statue in Waikiki.

www.hawaiinewsnow.com

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Rand Fishkin @randfish.bsky.social · Jun 12

NEW: sparktoro.com/blog/in-a-ze...

Hello.
It is me.
Grumpy Rand.
Why grumpy? Because 60% of marketers say their top goal for 2025 is... GETTING MORE TRAFFIC?! Are you kidding me?

Look, I want you to succeed. Desperately. It's a flippin' hard time to be a marketer. So please, get better goals.

In a Zero-Click World, Traffic is a Terrible Goal - SparkToro

60% of marketers say their top goal for the next 12 months is "increasing traffic." And 59% say their primary KPI is... also traffic. To all those folks,

sparktoro.com

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Techmeme @techmeme.com · May 29

YouTube plans to roll out Google Lens integration to Shorts in the coming weeks, allowing users to search for elements within Shorts (Aisha Malik/TechCrunch)

Main Link | Techmeme Permalink

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WeRateDogs @weratedogs.com · May 29

This is Reese. She was offered a chicken nugget, but to eat it she would have to give up her hot sauce toy. Can't believe you're making her choose. 13/10

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NPR @npr.org · May 30

These creative questions are fun to answer and can help reveal people's personalities. Conflict resolution facilitator Priya Parker shares her favorites and explains how to come up with your own.

Want to cut through small talk? Try asking a 'magical question'

These creative questions are fun to answer and can help reveal people's personalities. Conflict resolution facilitator Priya Parker shares her favorites and explains how to come up with your own.

n.pr

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WeRateDogs @weratedogs.com · May 14

Please enjoy these shelter pups reacting to getting a kiss. Some are bashful, some have butterflies, and all deserve approximately 10 million more. 14/10 for all

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Cyrus Maxx @zyppy.com · May 12

New evidence released in the Google Antitrust case —with fresh details about how Google's Algo works, via
@btabke.bsky.social

"February 18, 2025 Call with Google Engineer H.J Kim" is a doozy...

The ABCs of ranking: (A)nchors (B)ody (C)licks 😏

You should probably read the whole thing

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Glenn Gabe @glenngabe.bsky.social · Apr 23

Google on ChatGPT competing with Google Search -> ChatGPT is Cannibalizing Google Search But Not on (Profitable) Commercial Queries

#google #seo #openai #chatgpt

ChatGPT is Cannibalizing Google Search But Not on Commercial Queries

ChatGPT has drawn away some search queries from Google, a senior Google executive testified on Wednesday, but primarily “homework and math” queries which don’t generate much in ad revenue. The executi...

www.theinformation.com

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Emily Carter @emilycurates.bsky.social · Apr 22

A pencil #drawing of an orange that looks so realistic, you might think it’s about to roll off the page!

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WeRateDogs @weratedogs.com · Apr 21

This is Maggie. She saw this tree blossoming into its true colors and thought of you. 13/10

a golden retriever sits and looks directly at the camera. a gigantic tree is in full, bright pink blooms that completely fills the top half of the frame. both the dog’s fur and the tree are shimmering a little in the sunlight. in a delightful coincidence, the dog’s tongue almost perfectly matches the blossoms behind her.

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Search Engine Roundtable @seroundtable.bsky.social · Mar 31

Google officially will change its double serving policy on April 14 - this makes me sad www.seroundtable.com/google-to-al...

Google To Allow Double Serving Ads

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as lo...

www.seroundtable.com

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Dana DiTomaso @danaditomaso.com · Mar 21

📊 NEW TUTORIAL: How to track traffic from Google's AI Overviews, Featured Snippets & People Also Ask boxes in GA4

Wondering if these SERP features drive quality traffic? I've created a complete walkthrough to help you find out!

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Barry Schwartz @rustybrick.com · Mar 26

Google Ads double serving experiment may impact Top/Absolute Top Impression rate and/or a change in overall CTR @adsliaison.bsky.social confirmed to @ppcgreg.bsky.social www.seroundtable.com/google-ads-d...

#googleads #ppc #google

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WeRateDogs @weratedogs.com · Mar 25

This is Turbo. He hopped everywhere as a puppy and still does as an adult. Because happy hops are not a phase, they are a lifestyle. 13/10 (IG: corgiturbopaws)

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Gil Hong @gilhong.bsky.social · Feb 6

Google Ads wants advertisers to make LPs more navigable. This could have some big ramifications for lead gen and brand traffic where search intent isn't as concrete with keyword targeting. blog.google/products/ads...

Search ads and the importance of landing page navigation

Learn more about how we create helpful ads experiences for people using Search.

blog.google

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ppcbuyers @ppcbuyers.bsky.social · Feb 4

🤣 too cute

Melissa Chang @melissa808.bsky.social · Jan 13

In my next life, I’m coming back as a cat…that my family owns. Mochi & Frances are obsessed with @cheaphousesjapan and would like to own their own izakaya in Shizuoka with a home above the shop. Help us make that happen plz. Kthanxbai

www.instagram.com/reel/DEx2vwU...

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Internet Archive @archive.org · Feb 4

Since 2004, Internet Archive has collaborated with a group of libraries and research organizations on the End of Term Web Archive. 💾 Learn more about the effort: eotarchive.org

End of Term Web Archive

The End of Term Web Archive is a collaborative initiative that collects, preserves, and makes accessible United States Government websites at the end of presidential administrations.

eotarchive.org

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paidmediapros.bsky.social @paidmediapros.bsky.social · Feb 3

#GoogleAds began 2025 the same way they ended 2024: talking about new releases and features for Performance Max campaigns. In this video, Michelle Morgan talks through the upcoming changes so you can know what to expect in your accounts. >> youtu.be/KNkRyQlqMCc

Google Ads PMAX Updates Q1 2025

YouTube video by Paid Media Pros

youtu.be

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Environmental Data & Governance Initiative @envirodgi.bsky.social · Jan 23

The End of Term Archive team @eotarchive.org crawled millions of federal webpages! If you are worried about a page going down or changing information on it, you can check to see if it is saved in the Internet Archive's @waybackmachine.bsky.social. 1/2

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NPR @npr.org · Feb 1

Marine biologists prepare to study damage from debris flows, nutrient imbalance and toxic contaminants. via @laist.com

Malibu’s ocean life isn’t safe from fire, and the worst effects are yet to come

Marine biologists prepare to study damage from debris flows, nutrient imbalance and toxic contaminants.

laist.com

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ppcbuyers @ppcbuyers.bsky.social · Feb 1

He had to be moved every 10-15 minutes, due to pain, those caregivers were a blessing & aren’t paid nearly enough! Heart goes out to families unable to afford care, it’s physically, emotionally & financially draining. No patient, family caregivers, should have to suffer through something like that.

ppcbuyers @ppcbuyers.bsky.social · Feb 1

My family was fortunate in that between dad’s VA, military, Social Security, and most importantly sale of their home (that they built together !) of 30 years 😔 - they were able to pay for nearly 24 hour round the clock caregivers.

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PBS News @pbsnews.org · Feb 1

Last year, Barnes and Noble opened nearly 60 stores around the country. The company plans to open more brick-and-mortar locations in 2025.

How Barnes and Noble made a comeback by revitalizing its philosophy

Last year, Barnes and Noble opened nearly 60 stores around the country and plans for 60 more to open in 2025. It’s the latest twist in a long-running saga for a company that’s been a bellwether for…

buff.ly

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