Zeyi Yang 杨泽毅
@zeyiyang.bsky.social
17K followers 290 following 260 posts
🖊 Writing about China and Technology for WIRED. Reporting on everything because everything is computer. ✉️ zeyi_yang[AT]wired.com 💬 signal: zeyiyang.06
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zeyiyang.bsky.social
In college, I'd always walk past an unremarkable store in Beijing that sold a variety of trendy, but tacky, toys. That store has turned into Pop Mart, the $45-billion Chinese toy empire behind Labubu, the biggest global fad of 2025.

This is my big story/pilgrimage trip to explain how they got here
A Journey Into the Heart of Labubu
I made an epic trek across four countries to answer one question: Why is the world going mad for a plushie monster?
www.wired.com
Reposted by Zeyi Yang 杨泽毅
Reposted by Zeyi Yang 杨泽毅
makenakelly.bsky.social
NEW: Trump Wants to Take Over Cities. Influencers Are Giving Him the Fuel to Do It

Wrote a bit about the content mill for consensus the Trump administration has created to justify its law-and-order immigration agenda.

More here:
www.wired.com/story/trump-...
Trump Wants to Take Over Cities. Influencers Are Giving Him the Fuel to Do It
The Trump administration has built its own content mill to justify its law-and-order immigration agenda.
www.wired.com
Reposted by Zeyi Yang 杨泽毅
zeyiyang.bsky.social
This week's newsletter Made in China: How Hong Kong's former glory in manufacturing led to the creation of Labubu, and how Pop Mart turned Hong Kong's indie toy industry into a mass market spectacle.

www.wired.com/story/made-i...
The City That Made the World Fall for a Monster
How Hong Kong gave rise to Labubu and a designer toy movement now shaping global culture.
www.wired.com
zeyiyang.bsky.social
And I really really enjoyed writing this opening lol
A screenshot of the first two paragraphs of the article, which reads: "The following sentence might make a globalist cry out for joy: A toy that is manufactured by a Chinese company in Vietnamese factories, designed by a Dutch artist in Belgium, inspired by indie toy culture in Hong Kong, and made viral thanks to a Thai K-pop star, has turned into the biggest Gen-Z cultural trend of 2025.

That abomination of a sentence is the story of Labubu, the creepy-cute stuffed monster that swept the world this summer. You must have seen the trend by now, but most people are still unaware of the global, decade-long story that led up to it. Last week, I published a feature story about my journey into the heart of Labubu, how this cultural mania moment was created, and where it may go from here."
zeyiyang.bsky.social
This week's newsletter Made in China: How Hong Kong's former glory in manufacturing led to the creation of Labubu, and how Pop Mart turned Hong Kong's indie toy industry into a mass market spectacle.

www.wired.com/story/made-i...
The City That Made the World Fall for a Monster
How Hong Kong gave rise to Labubu and a designer toy movement now shaping global culture.
www.wired.com
zeyiyang.bsky.social
There'll be a recording posted online afterwards! but it's not streaming live I think
Reposted by Zeyi Yang 杨泽毅
brendannyhan.bsky.social
Monstrous.

"federal agents detained nearly every resident of the 130-unit building—including children and babies—placing them in zip ties and separating them by race into vans for more than two hours early Tuesday morning."
dlknowles.bsky.social
Good reporting on the South Shore raid from South Side weekly here.

Confirms one thing I was told but didn't put in my own piece because I didn't have a second source and it seemed too insane: border agents segregated arrested residents by race

southsideweekly.com/federal-agen...
Federal Agents Storm South Shore Building, Detaining Families and Children
Families were woken by flashbangs and helicopters as hundreds of federal agents raided their homes. Days later, neighbors are still searching for the missing.
southsideweekly.com
Reposted by Zeyi Yang 杨泽毅
markjkings.bsky.social
Temu alleges that Shein sends hundreds of fraudulent DMCA takedown notices against it, including for photos to which it doesn't have rights.

In this opinion, the court allows Temu's DMCA misrepresentation claims to proceed.
www.documentcloud.org/documents/26...
Whaleco v Shein opinion
www.documentcloud.org
Reposted by Zeyi Yang 杨泽毅
zeyiyang.bsky.social
In college, I'd always walk past an unremarkable store in Beijing that sold a variety of trendy, but tacky, toys. That store has turned into Pop Mart, the $45-billion Chinese toy empire behind Labubu, the biggest global fad of 2025.

This is my big story/pilgrimage trip to explain how they got here
A Journey Into the Heart of Labubu
I made an epic trek across four countries to answer one question: Why is the world going mad for a plushie monster?
www.wired.com
Reposted by Zeyi Yang 杨泽毅
willoremus.com
Sorry no my draft still isn't quite done yet. Due to the Radical Left Democrat shutdown
zeyiyang.bsky.social
the amount of knowledge you have is terrifying
zeyiyang.bsky.social
TIRED: The US is purging H-1B workers.
WIRED: China is rolling out its K visa to recruit foreign science and tech talents.
EXPIRED: It's causing a wave of racist and xenophobic backlash inside China as well. 😬
China Rolls Out Its First Talent Visa as the US Retreats on H-1Bs
The Chinese government unveiled a program to woo foreign talent just as the US cracked down on H-1Bs with a $100,000 fee. The move immediately provoked xenophobic backlash.
www.wired.com
Reposted by Zeyi Yang 杨泽毅
wired.com
WHAT IS HAPPENING????

WIRED's @thiccreese.bsky.social gets into just WTH is going on with OpenAI's new Sora app, what it looks like, and yeah, the slop it creates. Read more here: www.wired.com/story/openai...
thiccreese.bsky.social
The “cameo” tool warps a user’s image into different situations using a simple prompt.

In the handful of AI slop videos @wired.com generated to test the release, the outputs were often absurd.
Reposted by Zeyi Yang 杨泽毅
telliotter.bsky.social
SCOOP: Federal workers are being told to blame democrats for the shutdown. At SBA workers got an email suggesting they set out-of-office replies blaming Democrats for the shutdown and at HUD internal systems have a pop-up blaming "the Radical Left."

@wired.com

www.wired.com/story/govern...
Federal Workers Are Being Told to Blame Democrats for the Shutdown
Workers at one agency were given unhinged, partisan language to use when setting out-of-office replies.
www.wired.com
Reposted by Zeyi Yang 杨泽毅
zhugeex.com
My favorite reaction from people online is thinking they were getting a fake Labubu because it would ship from China, lol.

Perceptions take time to change.
zeyiyang.bsky.social
10/ While my interest began as purely journalistic, by the end of my reporting trip I’d spent hundreds of non-reimbursable $ on Labubus of my own, notably with the help of a Chinese queenpin in Bangkok. By putting my skin in the game, I think I finally understood why Labubus have become so popular.
zeyiyang.bsky.social
9/ But this is the 1st time a Chinese company, outside of software & hardware, is able to have this amount of cultural impact on the world. There's a notable vibe-shift this year, coinciding with political changes in the US and tourism push in China, for people to reassess what Made in China means.
zeyiyang.bsky.social
8/ Labubus' virality won't last forever, but that's the same with any Disney or Nintendo characters. For companies that create cultural icons, the key to success is to build a conveyor belt of new obsessions for fans. And that's what Pop Mart is trying to doing now with Labubu and other characters.
zeyiyang.bsky.social
7/ It's undeniable that around the world, reseller interests drive up the Labubu hype, but it also makes it difficult and costly for real fans to buy. Pop Mart, often criticized for executing a FOMO scheme, says that's not what it wants, and it has ramped up production 10x to meet the demand.
zeyiyang.bsky.social
6/ Having failed again, I travelled to Thailand, where Pop Mart has had a runaway success. There, I found myself in a bizarre scene: every time Labubus were restocked, resellers would pay people considerable premiums to line up and snatch up the supply so they could resell it for even more.
A photo of the mall Terminal 21 in Bangkok, where customers and resellers lined up to buy the newly restocked Labubu plush.
zeyiyang.bsky.social
5/ Like Disney, Pop Mart has built its first theme park in Beijing. I went there this year to watch human-sized Labubus fight in front of an audience, eat at a cafe with Zimomo (the chief of the Labubu clan), talk to fans from toddlers to Gen-Zs to young parents, and try, again, to buy a Labubu.
A photo of the Pop Mart theme park in Beijing, showing six characters in the Labubu franchise (called The Monsters) in human-size fursuits.