Unternet
@unternet.co
94 followers 100 following 22 posts
Building a new, intelligent web for everyone.
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chadkoh.com
Think about what kind of experience you can build ON TOP of AT Protocol to build a new relationship with readers beyond mere “engagement” ✨

#ProtocolsForPublishers
rose.bsky.team
Millions of followers ≠ engagement. @theguardian.com has 1.4m followers on Threads with almost no engagement. On Bluesky, links can get 3–4x more clicks than likes.

The real question isn’t “how many followers do you have?” but “what kind of engagement do you get?”
Screenshot of the guardian profile on Threads Screenshot of guardian posts on threads
unternet.co
A sneak peek into our #ProtocolsForPublishers event in NYC last week
niemanlab.org
Individual organizations can survive in a destroyed ecosystem, but for publishers to thrive, they need to figure out how to both address the rise of AI, which feels inevitable, and connect directly with audiences who are hungry for information.
The next internet for news? Publishers gather to discuss protocols over platforms
Journalists and tech industry workers gathered at Protocols for Publishers to talk about building an internet that works for news.
www.niemanlab.org
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bmann.ca
Boris @bmann.ca · Aug 27
#ProtocolsForPublishers coverage by @neeldhanesha.com for @niemanlab.org.

Guess we’ll have to plan some more events!

Was an inspiring group to be around, and enthusiastic energy from all participants.
unternet.co
Big thanks to @graze.social and @freeourfeeds.com for their support, and who get shout outs in the article.
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bmann.ca
Boris @bmann.ca · Aug 21
Today is an invite only #ProtocolsForPublishers day at the absolutely gorgeous space at School for Visual Arts (SVA)

We’re meeting with a small group of publishers to dig deep on needs and opportunities.

We’ll report out next week on general themes.

@unternet.co @graze.social @freeourfeeds.com
Chad waves at SVA Name tag nook at SVA
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werd.io
Really enjoying the talks at the #protocolsforpublishers showcase at @betaworks.com. 🧵

@bmann.ca gave a great introduction to the publishers and technologists in the room.
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knowtheory.net
@ruperts.world listing his buckets for thinking about different types of protocols #protocolsforpublishers
A photo of Rupert on stage
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bmann.ca
Boris @bmann.ca · Aug 20
Last talk, @ruperts.world going over the platform shift we are going through and how @unternet.co fits into it
knowtheory.net
@ruperts.world talking about building the software that comes after web browsers for #protocolsforpublishers
A photo of Rupert up on stage
unternet.co
@ruperts.world presenting at #ProtocolsForPublishers on what comes AFTER the browser
Rupert presenting in front of a slide with 4 points:

Why I think this is a platform shift

What I think the platform might look like

Why it's urgent we think about protocols

Emerging protocols & standards
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werd.io
In a world where many publishers are still learning to listen using protocols that were established decades ago, I wonder if, in addition to new protocols that disintermediate publishers and their audiences, we need to build new publishers who will take advantage of them. #protocolsforpublishers
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knowtheory.net
@ivansigal.bsky.social talking about the history of listening to info coming from the met, bloggers initially. #protocolsforpublishers
Photo of Ivan Sigal speaking at protocols for publishers
unternet.co
Doors opening soon for #ProtocolsForPublishers 🎉
Front desk at Betaworks with a big sign for PfP on the wall
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unternet.co
We'd like to take another opportunity to thank our sponsors for their support of #ProtocolsForPublishers

👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com
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bobbby.online
Gonna hit up #ProtocolsForPublishers tonight. Who will I meet!?
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knowtheory.net
Setting up shop with @bmann.ca at @betaworks.com for the day ahead of #protocolsforpublishers
A photo of Boris Mann outside the betaworks office
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knowtheory.net
#sfo selfie on the way to NYC for #protocolsforpublishers & the ATProto NYC Hack day :)
@knowtheory.net sitting by a wall looking off camera.
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ruperts.world
Landing in NYC for #ProtocolsForPublishers. We have a pretty awesome group of folks coming together to work on keeping the future of the internet open! #PfP
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chadkoh.com
Currently ‪@betaworks.com‬ in NYC ahead of #ProtocolsForPublishers. Tomorrow night a BUNCH of cool people will be in here to talk about how we can ensure both the distribution AND the app layer of the web can remain open using #openProtocols for #ai and #opensocial

🎟️ pfp.unternet.co
Wide angle interior of a large bright room with many tables and chairs. In the foreground is a MacBook with the Luma event for Protocols for Publishers displayed
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knowtheory.net
I'm gonna be in New York next week for #protocolsforpublishers and this!
atprotocol.dev
We're sharing details for next week's ATProto NYC Community Hack Day!

We're gathering at Hex House in East Williamsburg, thanks to member @cwervo.bsky.social - an art studio & community space - for a day of learning & coding together, followed by an evening social and presentations
ATProto NYC Community Hack Day & Evening Social
Join us on Aug 22nd in East Williamsburg NYC for a community ATProto hack day & evening social.
atprotocol.dev
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blueskydirectory.com
Our own @jluther.net will be at this event next Wednesday in NYC. DM us if you'd like to connect in person! #ProtocolsForPublishers
unternet.co
One week out from #ProtocolsForPublishers and we have an ✨amazing✨ group of people coming together. There is a LOT to cover with open social and open AI protocols, but it’s all about ensuring both the distribution & the application layer of the web remain open. See you there! 🥂

🎟️ pfp.unternet.co
Protocols for Publishers
A series bringing together publishers, developers, and researchers to explore open protocols for a sustainable agentic web.
pfp.unternet.co
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atprotocol.dev
OK OK last one: earlier in the week is #ProtocolsForPublishers, focused on open protocols for publishers of all kinds.

Our friends from @unternet.co, @graze.social, and @freeourfeeds.com hosting discussions on how publishers can choose to not be disintermediated -> pfp.unternet.co
unternet.co
We'd like to take another opportunity to thank our sponsors for their support of #ProtocolsForPublishers

👏 @betaworks.com
🎉 @graze.social
🥳 @freeourfeeds.com