Heather Muse
@heathermuse.bsky.social
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead.
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Pinned
Heather Muse
@heathermuse.bsky.social
· Sep 18
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
Why does this headline sound like a Hold Steady lyric?
now want to rewrite "i, claudius."🤔
"Diarrhea slowed down Roman soldiers
Intestinal parasites that still plague us today were all over Roman Britain"
(this is fascinating report from @laurabaisas.bsky.social at @popsci.com and worth the read!👇)
www.popsci.com/science/diar...
"Diarrhea slowed down Roman soldiers
Intestinal parasites that still plague us today were all over Roman Britain"
(this is fascinating report from @laurabaisas.bsky.social at @popsci.com and worth the read!👇)
www.popsci.com/science/diar...
Diarrhea slowed down Roman soldiers
Intestinal parasites that still plague us today were all over Roman Britain.
www.popsci.com
December 19, 2025 at 9:32 PM
Why does this headline sound like a Hold Steady lyric?
Again, Merrimack Valley.
From the Boston Globe: "The shootah’s dead — the shootah’s dead!” www.bostonglobe.com/2025/12/18/m...
December 19, 2025 at 2:40 AM
Again, Merrimack Valley.
OMG the latest person of interest is reportedly hiding out in the Merrimack Valley?
Damn, Methuen.
Damn, Methuen.
December 19, 2025 at 2:24 AM
OMG the latest person of interest is reportedly hiding out in the Merrimack Valley?
Damn, Methuen.
Damn, Methuen.
Reposted by Heather Muse
'Loos you can use' was right there for the headline, lads
Toilets for all — the architects transforming London’s public loos ft.trib.al/e7wx1mT #FTEdit
Toilets for all — the architects transforming London’s public loos
Practices are tackling the capital’s dwindling stock of conveniences with new and refurbished facilities that are smart, welcoming and inclusive
ft.trib.al
December 18, 2025 at 5:06 PM
'Loos you can use' was right there for the headline, lads
Reposted by Heather Muse
I'd like you to notice how while Carr was dragged before Congress yesterday to address his ham-fisted attempts to censor a comedian, NOBODY asked him ANY questions about his efforts to completely destroy consumer protection and media consolidation limits.
The press couldn't care less, either.
The press couldn't care less, either.
F.C.C. Chair Says Agency ‘Isn’t Independent,’ Breaking From Tradition
www.nytimes.com
December 18, 2025 at 1:07 PM
I'd like you to notice how while Carr was dragged before Congress yesterday to address his ham-fisted attempts to censor a comedian, NOBODY asked him ANY questions about his efforts to completely destroy consumer protection and media consolidation limits.
The press couldn't care less, either.
The press couldn't care less, either.
Reposted by Heather Muse
All you teenage comet zombies might want to read my Night of the Comet retrospective at @crooked-marquee.bsky.social
Crooked Marquee's New Christmas Canon: Night of the Comet — Crooked Marquee
The 1984 cult favorite imparts a pragmatic but ultimately hopeful message for other misfits toughing out the holiday season.
crookedmarquee.com
December 18, 2025 at 12:33 AM
All you teenage comet zombies might want to read my Night of the Comet retrospective at @crooked-marquee.bsky.social
Today in vintage sewing pattern shopping. I will make my own Emotional Support Ernie and Bert.
I should not be allowed on eBay.
I should not be allowed on eBay.
December 15, 2025 at 4:15 PM
Today in vintage sewing pattern shopping. I will make my own Emotional Support Ernie and Bert.
I should not be allowed on eBay.
I should not be allowed on eBay.
I’ve been participating in these sessions with Ana since November, and I’ve made fantastic progress on several projects.
Join me!
Join me!
I've started a Patreon where you can pay $10/mo to join weekday morning writing sessions or $150/mo for writing sessions + one-on-one editing session with me per month (complete with marked up copy).
Would love to have you join me. patreon.com/thirdstory
Would love to have you join me. patreon.com/thirdstory
Third Story Workshop | Patreon
Creating a creative space
patreon.com
December 12, 2025 at 3:57 PM
I’ve been participating in these sessions with Ana since November, and I’ve made fantastic progress on several projects.
Join me!
Join me!
Going to dig into this longread, but first I need to applaud the editors for letting that headline rip.
December 12, 2025 at 2:52 PM
Going to dig into this longread, but first I need to applaud the editors for letting that headline rip.
Um, you're supposed to put retinol on at night and use sunscreen the next morning.
facepalm.gif
facepalm.gif
December 12, 2025 at 2:42 PM
Um, you're supposed to put retinol on at night and use sunscreen the next morning.
facepalm.gif
facepalm.gif
Reposted by Heather Muse
TIME magazine is owned by Marc Benioff, owner of Salesforce, who literally ran an AI agents puff piece about his ow company in the magazine. I’m unsurprised he thinks a bunch of grifters are person of the year, he thinks they’re cool
Just wait until you see Time’s Person of the Year…😱😭
December 11, 2025 at 4:03 PM
TIME magazine is owned by Marc Benioff, owner of Salesforce, who literally ran an AI agents puff piece about his ow company in the magazine. I’m unsurprised he thinks a bunch of grifters are person of the year, he thinks they’re cool
I'm really over living in the stupidest timeline.
December 11, 2025 at 2:29 PM
I'm really over living in the stupidest timeline.
Reposted by Heather Muse
There's something very inflection point about watching all the prestige institutions whose opinion once mattered a lot to people systematically embarrass themselves to the point of losing all credibility and ending their own influence
December 11, 2025 at 1:30 PM
There's something very inflection point about watching all the prestige institutions whose opinion once mattered a lot to people systematically embarrass themselves to the point of losing all credibility and ending their own influence
Reposted by Heather Muse
at this point AI is the equivalent of your friend eating something disgusting and asking 800 times if you wanna try it
December 10, 2025 at 8:08 PM
at this point AI is the equivalent of your friend eating something disgusting and asking 800 times if you wanna try it
Reposted by Heather Muse
And the thing is when you say simply that you don't like mayo, people don't treat you normally about it. They act like you're lying. This part rings true IME. They try to TRICK you to prove that you aren't somehow lying about not liking a...condiment
December 10, 2025 at 4:14 PM
And the thing is when you say simply that you don't like mayo, people don't treat you normally about it. They act like you're lying. This part rings true IME. They try to TRICK you to prove that you aren't somehow lying about not liking a...condiment
Reposted by Heather Muse
Counter argument, people are not dramatic enough h/t @beebrookshire.bsky.social
From the PetPeeves community on Reddit
Explore this post and more from the PetPeeves community
www.reddit.com
December 10, 2025 at 3:47 PM
Counter argument, people are not dramatic enough h/t @beebrookshire.bsky.social
This is the vibe I’m bringing to 2026. I already started sewing clothes from 1970s patterns.
On a final note, the 70's was really the decade where the folks at Chef Boyardee was feeling themselves, offering a SPRAWLING array of products, from canned pasta to frozen options to pizza and pasta kits, as legitimate Italian dinners for adults.
December 10, 2025 at 2:23 PM
This is the vibe I’m bringing to 2026. I already started sewing clothes from 1970s patterns.
Wouldn’t want everyone able to read State Dept missives, would we?
San serif fonts like Calibri make it easier for dyslexic folks to read text.
ctl.ok.ubc.ca/2025/08/05/a...
San serif fonts like Calibri make it easier for dyslexic folks to read text.
ctl.ok.ubc.ca/2025/08/05/a...
Turns out sans serif is woke. At least they didn't switch to White House gilded script.
At State Dept., a Typeface Falls Victim in the War Against Woke www.nytimes.com/2025/12/09/u...
At State Dept., a Typeface Falls Victim in the War Against Woke www.nytimes.com/2025/12/09/u...
At State Dept., a Typeface Falls Victim in the War Against Woke
www.nytimes.com
December 10, 2025 at 2:19 PM
Wouldn’t want everyone able to read State Dept missives, would we?
San serif fonts like Calibri make it easier for dyslexic folks to read text.
ctl.ok.ubc.ca/2025/08/05/a...
San serif fonts like Calibri make it easier for dyslexic folks to read text.
ctl.ok.ubc.ca/2025/08/05/a...
Reposted by Heather Muse
Not the Lockheed Martin rainbow knee highs
I'm not sure if your post was a joke or not knowing I have the programer socks too
December 10, 2025 at 2:13 PM
Not the Lockheed Martin rainbow knee highs
I thought this was an Onion piece for second, but nope. This is the photo that accompanies a celebration of “scoops.”
I canceled my subscription to because I really didn’t need to pay for a weekly “hot take” from one of the Substack founders and list of party attendees.
I canceled my subscription to because I really didn’t need to pay for a weekly “hot take” from one of the Substack founders and list of party attendees.
“The good news is they will be prepared to pay a premium for them.”
www.niemanlab.org/2025/12/scoo...
www.niemanlab.org/2025/12/scoo...
Scoops will matter more than ever
"The good news is they will be prepared to pay a premium for them."
www.niemanlab.org
December 10, 2025 at 2:14 PM
I thought this was an Onion piece for second, but nope. This is the photo that accompanies a celebration of “scoops.”
I canceled my subscription to because I really didn’t need to pay for a weekly “hot take” from one of the Substack founders and list of party attendees.
I canceled my subscription to because I really didn’t need to pay for a weekly “hot take” from one of the Substack founders and list of party attendees.
Reposted by Heather Muse
Never forget the Murdochs and Fox *knowingly* broadcast false information about the 2020 election to the American people. They lack the “character qualifications” to remain an FCC licensee.
We continue our fight at the FCC - now at the Space Bureau.
Our latest:
open.substack.com/pub/mediaand...
We continue our fight at the FCC - now at the Space Bureau.
Our latest:
open.substack.com/pub/mediaand...
UPDATE: Our ongoing fight at the FCC to hold Rupert Murdoch and Fox accountable for knowingly broadcasting 2020 election lies.
MAD urges the FCC to deny Murdoch-owned Fox satellite uplink application. Meanwhile, Carr continues playing partisan games with licenses.
open.substack.com
December 10, 2025 at 1:12 PM
Never forget the Murdochs and Fox *knowingly* broadcast false information about the 2020 election to the American people. They lack the “character qualifications” to remain an FCC licensee.
We continue our fight at the FCC - now at the Space Bureau.
Our latest:
open.substack.com/pub/mediaand...
We continue our fight at the FCC - now at the Space Bureau.
Our latest:
open.substack.com/pub/mediaand...
Reposted by Heather Muse
LETS FUCKING GO
This Georgia flip is in a district that the GOP drew to drown Democratic voters in Athens into a neighboring red county, Oconee.
But tonight, Dems in Athens were out in FULL FORCE to swamp that gerrymander.
But tonight, Dems in Athens were out in FULL FORCE to swamp that gerrymander.
December 10, 2025 at 2:25 AM
LETS FUCKING GO
Watching Pluribus hits different when your hypersensitive mother’s name was Carol.
December 8, 2025 at 12:30 AM
Watching Pluribus hits different when your hypersensitive mother’s name was Carol.
Reposted by Heather Muse
In this Quincy bar, Wakefield still means Tim. But they do know this: the guy who started the anti-vaccine hoax is a real knucklehead.
December 6, 2025 at 3:38 PM
In this Quincy bar, Wakefield still means Tim. But they do know this: the guy who started the anti-vaccine hoax is a real knucklehead.
Reposted by Heather Muse
NEW — I put together a list of independent journalism subscriptions that would make great holiday gifts. From music to politics, astronomy to alcohol, tech to social justice, there’s something for [almost] everyone. Support indie media *and* surprise and delight your loved ones!
My guide:
My guide:
Giving the gift of independent journalism: a guide
The Handbasket has subscription suggestions for almost everyone on your list.
www.thehandbasket.co
December 6, 2025 at 3:38 PM
NEW — I put together a list of independent journalism subscriptions that would make great holiday gifts. From music to politics, astronomy to alcohol, tech to social justice, there’s something for [almost] everyone. Support indie media *and* surprise and delight your loved ones!
My guide:
My guide: