Heather Muse
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heathermuse.bsky.social
Heather Muse
@heathermuse.bsky.social
490 followers 430 following 1.3K posts
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead. Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
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Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.

I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.

With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
This is my favorite Soundgarden song. This record slaps.
Reposted by Heather Muse
Did not expect one of the best paragraphs I’d read about baseball would come from an Irish newspaper

www.irishexaminer.com/sport-column...
Reposted by Heather Muse
As journalists, we all face criticism (some fair and some unfair) and a certain level of vitriol. When one reader went too far, though, @phillyvictor.bsky.social decided to do something about it.
How a Philly Mag Journalist Sued an Angry Facebook Commenter – and Won
Allow me, the journalist, to explain.
www.phillymag.com
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My hot sports take is if you think John Smoltz is bad, you're too young to remember Tim McCarver
I have become a person who makes pillows in her spare time. Interior design is my passion.
Darning is a fantastic thing to do while watching something. I did that just last night.
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Live your life so that your parent never has to give a quote to the Boston Globe calling you "high-ranking dumb" to _exonerate_ you.
Why do I want to read all of these?
“When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.”

Don’t we all, Kaneta-nyan? Don’t we all.
Kaneta-nyan, a laid-back cat, is the “Chief Relaxation Officer” of Kanetaya Furniture Store in Chiba City. As a professional in relaxation, he proposes a relaxed and comfortable lifestyle. When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.
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Don’t talk to me until I’ve had my frozen dinners based on a Kevin Costner television show
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Absolute garbage. Always go to the funeral if you can. That’s what being a real friend is all about. I remember those who showed up for both of my parents’ wakes (and even my grandfather’s!), as well as those who could have but didn’t.
celebrities go on podcasts and say things you wouldn’t be able to waterboard out of me
Oh hell yes. Still mad I didn’t see the New Edition/Bobby Brown tour.
New Edition, Boyz II Men and Toni Braxton announce they’re going on tour in 2026:
If I was going by 15-year-old me, Ministry. Adult me knows the truth. I love both of these records so much.
OMG IS THIS AT RED BULL ARENA???
Oh no! Sending good thoughts.
Oh I know. I just like responding to your posts with “Molly…” because I miss you
That’s like finding a book about magic in a garbage can!
Molly, I get this. I voluntarily went to a BARN DANCE a few weeks back.
Good lord this is the easiest choice I’ve ever had to make, and it is NOT for an upset.

(My dirty little indie-rock secret is that I am not a YLT fan. My cred card has been revoked since 1993.)
Read this whole thread.
A 🧵
Fresh off of erasing the largest pro-democracy mobilization in American history the AGSulzberger @nytimes.com continues its institutional normalization of Pres. Trump.

Demolition of East Wing of WH for a vanity project.

🧵 contrasting NYT v WaPo

1/n
Headline chosen by editors 10/22:
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Whoever edited the sound in The Diplomat such that every phone buzz and alert noise sounds like it’s going off in my own house needs to CUT IT OUT