Heather Muse
@heathermuse.bsky.social
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead.
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
Pinned
Heather Muse
@heathermuse.bsky.social
· Sep 18
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.
With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
If you never watched Don’t Trust the B in Apt. 23, do yourself a favor and binge it.
His performance is a brilliant takedown of his public persona. And it has Eric Andre as a barista!
His performance is a brilliant takedown of his public persona. And it has Eric Andre as a barista!
James Van Der Beek was part of one of the most influential shows of a certain era, a show that loomed large to a certain generation of critics. Beyond that, he was talented, willing to poke fun at himself & seemed like a good man. Extremely sad news. Way, way too young. 💚 people.com/james-van-de...
James Van Der Beek, Dawson's Creek Star and Father of 6, Dies at 48 After Cancer Journey
James Van Der Beek has died after he was diagnosed with stage 3 colorectal cancer in August 2024. The actor was best known for playing Dawson Leery on 'Dawson's Creek'.
people.com
February 11, 2026 at 8:35 PM
If you never watched Don’t Trust the B in Apt. 23, do yourself a favor and binge it.
His performance is a brilliant takedown of his public persona. And it has Eric Andre as a barista!
His performance is a brilliant takedown of his public persona. And it has Eric Andre as a barista!
Tell Me Lies is absolute garbage, and I’m watching the whole damn thing.
Music supervision is on point.
Music supervision is on point.
February 11, 2026 at 1:19 AM
Tell Me Lies is absolute garbage, and I’m watching the whole damn thing.
Music supervision is on point.
Music supervision is on point.
Reposted by Heather Muse
we need to talk about that Ring Super Bowl ad
February 10, 2026 at 8:18 PM
we need to talk about that Ring Super Bowl ad
The Cult of Busy will destroy us all.
I once performed a work/time study on myself, because PROFESSORS ARE ESPECIALLY BAD AT CLAIMING THEY WORK 70 HOUR WEEKS.
I taught up to FIFTEEN courses a year as an adjunct and was getting my business started. I worked three-quarters of full-time (and grossed around 50k) which seemed fair.
I taught up to FIFTEEN courses a year as an adjunct and was getting my business started. I worked three-quarters of full-time (and grossed around 50k) which seemed fair.
It was a pretty good study about people who claim to work like 60 or 70 hours a week and the answer was they were tracked they usually worked between 45 and 50 which, I want to stress, is already really fucking not fun but it's not 70.
February 9, 2026 at 5:02 PM
The Cult of Busy will destroy us all.
The Good Job column is one of my favorite reads.
This is a great roundup of personal issues within corporate culture.
This is a great roundup of personal issues within corporate culture.
I've been writing a work advice column for a year now. Here are five themes that pop up a lot: lastwordonnothing.com/2026/02/09/f...
Five Pieces of Work Advice from an Agony Aunt - The Last Word On Nothing
Work is a lot of work. Most of us have to work for about half of our waking hours for about half of our lives. And they’re mostly not easy hours. Work can be full of conflicts, confusion, drama, traum...
lastwordonnothing.com
February 9, 2026 at 4:56 PM
The Good Job column is one of my favorite reads.
This is a great roundup of personal issues within corporate culture.
This is a great roundup of personal issues within corporate culture.
Reposted by Heather Muse
It’s funny, because you can’t spell monorail without AI, and AI can’t spell monorail
[previously in the NYT]
Hart: i've sold AI to to Brockway, Ogdenville and North Haverbrook and by gum it put them on the map
NYT: wow! sounds legit!
Hart: and look! i've got your nose!
NYT: OH MY GAWD
NYT: are you a wizard??
Hart: i've sold AI to to Brockway, Ogdenville and North Haverbrook and by gum it put them on the map
NYT: wow! sounds legit!
Hart: and look! i've got your nose!
NYT: OH MY GAWD
NYT: are you a wizard??
February 9, 2026 at 4:44 PM
It’s funny, because you can’t spell monorail without AI, and AI can’t spell monorail
Reposted by Heather Muse
They're actively succeeding in building a state media apparatus akin to what they have in Orban's Hungary and Putin's Russia, but our corporate press is already so broken and captured it's incapable of or unwilling to communicate that to anybody
February 9, 2026 at 4:16 PM
They're actively succeeding in building a state media apparatus akin to what they have in Orban's Hungary and Putin's Russia, but our corporate press is already so broken and captured it's incapable of or unwilling to communicate that to anybody
Reposted by Heather Muse
Brendan Carr is also very excited for more local broadcast TV consolidation at the hands of the right wing!
You know, to improve competition, something Carr (who has rubber stamped every desire media and telecom giants have ever had) genuinely cares about
You know, to improve competition, something Carr (who has rubber stamped every desire media and telecom giants have ever had) genuinely cares about
February 9, 2026 at 4:12 PM
Brendan Carr is also very excited for more local broadcast TV consolidation at the hands of the right wing!
You know, to improve competition, something Carr (who has rubber stamped every desire media and telecom giants have ever had) genuinely cares about
You know, to improve competition, something Carr (who has rubber stamped every desire media and telecom giants have ever had) genuinely cares about
Reposted by Heather Muse
Peasant and Nestrobber, by Pieter Bruegel the Elder, 1568
February 9, 2026 at 1:34 AM
Peasant and Nestrobber, by Pieter Bruegel the Elder, 1568
I just out loud said “No thank you” once that vodka ad started. Such a jarring transition from that incredibly human performance.
February 9, 2026 at 1:35 AM
I just out loud said “No thank you” once that vodka ad started. Such a jarring transition from that incredibly human performance.
I freaking love this
February 9, 2026 at 1:29 AM
I freaking love this
Reposted by Heather Muse
tom brady grinning on stage while green day plays american idiot...i love da super bowl
February 8, 2026 at 11:10 PM
tom brady grinning on stage while green day plays american idiot...i love da super bowl
American Idiot is a banger of a record and just as relevant 22 years later
February 8, 2026 at 11:06 PM
American Idiot is a banger of a record and just as relevant 22 years later
Reposted by Heather Muse
I need this poster on my bedroom wall
February 8, 2026 at 4:10 PM
I need this poster on my bedroom wall
OMG please someone I know adopt Steve so he can tell me he’s not mad, just disappointed.
y'all need to see this dog named Steve who has had enough of your shit
February 8, 2026 at 4:45 PM
OMG please someone I know adopt Steve so he can tell me he’s not mad, just disappointed.
Reposted by Heather Muse
Sports are political…
The sports we were exposed to, played as children, watched on television or had to stream whether legally or illegally were due to politics. Which sports got sims or licensed videogames were due to politics. The team/player jerseys you can or can’t buy are due to politics.
The sports we were exposed to, played as children, watched on television or had to stream whether legally or illegally were due to politics. Which sports got sims or licensed videogames were due to politics. The team/player jerseys you can or can’t buy are due to politics.
February 6, 2026 at 8:45 PM
Sports are political…
The sports we were exposed to, played as children, watched on television or had to stream whether legally or illegally were due to politics. Which sports got sims or licensed videogames were due to politics. The team/player jerseys you can or can’t buy are due to politics.
The sports we were exposed to, played as children, watched on television or had to stream whether legally or illegally were due to politics. Which sports got sims or licensed videogames were due to politics. The team/player jerseys you can or can’t buy are due to politics.
Read all of it. Memory is fluid, and these incidents are taking advantage of that malleability.
🧵 At some point we need t take a step back and ask how these acts of blatant censorship are functioning or what larger project of the Trump administration's they are intended to advance. Let's be clear. We know the Trump administration cannot erase history. That's not what this is about.
I am speechless.
"The National Park Service has removed visitor brochures from the Medgar & Myrlie Evers Home National Monument. Among the anticipated changes? No longer calling his murderer a 'racist.'" 🗃️ mississippitoday.org/2026/02/05/m...
"The National Park Service has removed visitor brochures from the Medgar & Myrlie Evers Home National Monument. Among the anticipated changes? No longer calling his murderer a 'racist.'" 🗃️ mississippitoday.org/2026/02/05/m...
February 5, 2026 at 6:17 PM
Read all of it. Memory is fluid, and these incidents are taking advantage of that malleability.
Reposted by Heather Muse
journalists are workers who deserve to be paid fairly for our labor and I think that far too few consumers of media recognize or even care about this fact
February 4, 2026 at 5:20 PM
journalists are workers who deserve to be paid fairly for our labor and I think that far too few consumers of media recognize or even care about this fact
Sports is inherently political. I know most of you know that. Sports coverage is about so much more than sports, and I’ve got the student debt to prove it 🙃
February 4, 2026 at 3:16 PM
Sports is inherently political. I know most of you know that. Sports coverage is about so much more than sports, and I’ve got the student debt to prove it 🙃
lol if I had a dollar for every time I had to utter something similar…
This is an owner not understanding the audience of his own publication. I said "you don't know who that guy is because you don't read novels. But a lot of people who subscribe to the New York Observer do."
February 4, 2026 at 3:13 PM
lol if I had a dollar for every time I had to utter something similar…
Remembering the 2012 Grammys when @evien.bsky.social and I were in the trenches after pulling an all-nighter because Whitney died.
February 2, 2026 at 12:38 AM
Remembering the 2012 Grammys when @evien.bsky.social and I were in the trenches after pulling an all-nighter because Whitney died.
SUCH an important distinction
And here we go with some key distinctions I use to do my work.
An audience is not a public.
"Audience" suggests people attending to a common object, typically a performance or spectacle.
A public is people with different interests who live in the same space and share common problems. 5/
An audience is not a public.
"Audience" suggests people attending to a common object, typically a performance or spectacle.
A public is people with different interests who live in the same space and share common problems. 5/
February 1, 2026 at 4:49 PM
SUCH an important distinction
Reposted by Heather Muse
Solomon with another legendary thread, this time advising famed divorcée Melinda French 🔥
I don’t mean no harm….
January 31, 2026 at 2:46 PM
Solomon with another legendary thread, this time advising famed divorcée Melinda French 🔥
Reposted by Heather Muse
The arrests of reporters Georgia Fort and Don Lemon for engaging in journalism are outrageous.
The Media and Democracy Project, and many other press freedom groups, joined this statement by the National Association of Black Journalists #NABJ
nabjonline.org/blog/nabjout...
#PressFreedom #Journalism
The Media and Democracy Project, and many other press freedom groups, joined this statement by the National Association of Black Journalists #NABJ
nabjonline.org/blog/nabjout...
#PressFreedom #Journalism
NABJ OUTRAGED AT ARRESTS OF DON LEMON, GEORGIA FORT ‘THE FIRST AMENDMENT IS NOT OPTIONAL’
The National Association of Black Journalists (NABJ) is outraged and deeply alarmed by the arrests of journalists Don Lemon and Georgia Fort by federal agents, and […]
nabjonline.org
January 30, 2026 at 7:56 PM
The arrests of reporters Georgia Fort and Don Lemon for engaging in journalism are outrageous.
The Media and Democracy Project, and many other press freedom groups, joined this statement by the National Association of Black Journalists #NABJ
nabjonline.org/blog/nabjout...
#PressFreedom #Journalism
The Media and Democracy Project, and many other press freedom groups, joined this statement by the National Association of Black Journalists #NABJ
nabjonline.org/blog/nabjout...
#PressFreedom #Journalism
Jordan takes one for the team.
(This screening sounds eerily similar to a matinee of Book Club at Cobble Hill Cinemas I experienced several years ago.)
(This screening sounds eerily similar to a matinee of Book Club at Cobble Hill Cinemas I experienced several years ago.)
Reporting live from a surprisingly packed screening of MELANIA in Freehold, N.J. Audience is comprised of exactly the type you’d expect. Told ticket taker I was “here for work” and pointed to my notebook and he cracked up. Trailers start any minute.
January 30, 2026 at 9:57 PM
Jordan takes one for the team.
(This screening sounds eerily similar to a matinee of Book Club at Cobble Hill Cinemas I experienced several years ago.)
(This screening sounds eerily similar to a matinee of Book Club at Cobble Hill Cinemas I experienced several years ago.)