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heathermuse.bsky.social
Heather Muse
@heathermuse.bsky.social
490 followers 430 following 1.3K posts
A knitter and cat mom with a sneaker problem. Audience and strategy roles Reviewed/USAToday, Fortune, Dataminr, Long Lead. Lucy Van Pelt sun, Charlie Brown moon, Sally Brown rising
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heathermuse.bsky.social
Heather Muse @heathermuse.bsky.social · Sep 18
Need someone to build audience, product, or editorial strategies for indie outlets? I’m available.

I’ve built editorial products in legacy corporate media, at tech and journalism startups, and at agencies.

With my media studies MA and 4/5 of a mass comm PhD, I understand the current hellscape.
bencollins.bsky.social Tim Onion @bencollins.bsky.social · Sep 18
If you’re rich and not a coward, this is what you’d refer to as a “market opportunity” to dominate a media ecosystem that’s about to be covered in grotesque government slop. To be a pop of color in a sea of beige will be easier than ever. People will flock to it. You gotta be a little brave, though.
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heathermuse.bsky.social
Heather Muse @heathermuse.bsky.social · 1d
This is my favorite Soundgarden song. This record slaps.
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Reposted by Heather Muse
docrevan.bsky.social
Doc Revan @docrevan.bsky.social · 1d
Did not expect one of the best paragraphs I’d read about baseball would come from an Irish newspaper

www.irishexaminer.com/sport-column...
And in that pause between pitch and contact - longer than logic, shorter than hope - we remembered why baseball existed long before we judged a sport's value by viral moments and betting apps. It is the romance of failure. The mortal beauty of trying and missing seven times out of 10 and still being considered great. It is the only sport where patience is a weapon, and panic the surest death. You cannot simply run out the clock in baseball; you must face it, pitch by terrifying pitch, until it finally releases you.
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Reposted by Heather Muse
bradfordpearson.bsky.social
Bradford Pearson @bradfordpearson.bsky.social · 4d
As journalists, we all face criticism (some fair and some unfair) and a certain level of vitriol. When one reader went too far, though, @phillyvictor.bsky.social decided to do something about it.
How a Philly Mag Journalist Sued an Angry Facebook Commenter – and Won
Allow me, the journalist, to explain.
www.phillymag.com
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Reposted by Heather Muse
adamweinstein.bsky.social
Adam Weinstein @adamweinstein.bsky.social · 5d
My hot sports take is if you think John Smoltz is bad, you're too young to remember Tim McCarver
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Heather Muse @heathermuse.bsky.social · 5d
I have become a person who makes pillows in her spare time. Interior design is my passion.
A black pillow with a silkscreened still of James Spader as Steff in Pretty in Pink sits upon an egg chair upholstered with orange velvet. It actually goes together because the hues in the photo complement the velvet. Steff is the best character in the best John Hughes movie. Don’t @ me.
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Heather Muse @heathermuse.bsky.social · 5d
Darning is a fantastic thing to do while watching something. I did that just last night.
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daralind.bsky.social
Dara Lind @daralind.bsky.social · 5d
Live your life so that your parent never has to give a quote to the Boston Globe calling you "high-ranking dumb" to _exonerate_ you.
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Heather Muse @heathermuse.bsky.social · 5d
Why do I want to read all of these?
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Heather Muse @heathermuse.bsky.social · 5d
“When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.”

Don’t we all, Kaneta-nyan? Don’t we all.
mondomascots.bsky.social Mondo Mascots @mondomascots.bsky.social · 5d
Kaneta-nyan, a laid-back cat, is the “Chief Relaxation Officer” of Kanetaya Furniture Store in Chiba City. As a professional in relaxation, he proposes a relaxed and comfortable lifestyle. When he eats peanuts, he suddenly starts talking passionately about furniture and interior design.
A hairy beige cat mascot with green eyes and a red jacket stands in a park.
Reposted by Heather Muse
brendelbored.bsky.social
Brendel @brendelbored.bsky.social · 5d
Don’t talk to me until I’ve had my frozen dinners based on a Kevin Costner television show
Yellowstone “Dutton Family Meatloaf” and “Jimmy’s Cowboy Chili”
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thisismari.at
Maria T 🌹⛸🎸🍕🏄🏼‍♀️✨ @thisismari.at · 6d
How did the internet get a hold of this picture of @heathermuse.bsky.social and me
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Heather Muse @heathermuse.bsky.social · 6d
I am the sheep
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Heather Muse @heathermuse.bsky.social · 6d
This is a glorious piece of baseball writing, and I am dubbed unforgiven. (🎁 link)
If You Went To Sleep, Sorry But You Are Not Forgiven | Defector
I think we can all agree we got cheated last night, and to be technical about it, it was still last night—at least on the West Coast where the nice people live—when Freddie Freeman hit the 609th pitch...
defector.com
heathermuse.bsky.social
Heather Muse @heathermuse.bsky.social · 7d
Maria.
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Heather Muse @heathermuse.bsky.social · 10d
Absolute garbage. Always go to the funeral if you can. That’s what being a real friend is all about. I remember those who showed up for both of my parents’ wakes (and even my grandfather’s!), as well as those who could have but didn’t.
amybrown.xyz amy brown @amybrown.xyz · 10d
celebrities go on podcasts and say things you wouldn’t be able to waterboard out of me
John Mulaney says he just talked a woman out of going to a funeral and he felt great about it and the other guy on the podcast asks “talked her out of it?” John Mulaney: “She wanted to fly from Los Angeles to Tampa to go to a funeral of a close friend's parent. I said, that's not one you fly for.”
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Heather Muse @heathermuse.bsky.social · 10d
Oh hell yes. Still mad I didn’t see the New Edition/Bobby Brown tour.
phillewis.bsky.social Phil Lewis @phillewis.bsky.social · 10d
New Edition, Boyz II Men and Toni Braxton announce they’re going on tour in 2026:
heathermuse.bsky.social
Heather Muse @heathermuse.bsky.social · 10d
If I was going by 15-year-old me, Ministry. Adult me knows the truth. I love both of these records so much.
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Heather Muse @heathermuse.bsky.social · 11d
OMG IS THIS AT RED BULL ARENA???
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Heather Muse @heathermuse.bsky.social · 11d
Oh no! Sending good thoughts.
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Heather Muse @heathermuse.bsky.social · 11d
Oh I know. I just like responding to your posts with “Molly…” because I miss you
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Heather Muse @heathermuse.bsky.social · 11d
That’s like finding a book about magic in a garbage can!
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Heather Muse @heathermuse.bsky.social · 11d
Molly, I get this. I voluntarily went to a BARN DANCE a few weeks back.
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Heather Muse @heathermuse.bsky.social · 12d
Good lord this is the easiest choice I’ve ever had to make, and it is NOT for an upset.

(My dirty little indie-rock secret is that I am not a YLT fan. My cred card has been revoked since 1993.)
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Heather Muse @heathermuse.bsky.social · 12d
Read this whole thread.
mediaanddemocracy.bsky.social The Media and Democracy Project @mediaanddemocracy.bsky.social · 12d
A 🧵
Fresh off of erasing the largest pro-democracy mobilization in American history the AGSulzberger @nytimes.com continues its institutional normalization of Pres. Trump.

Demolition of East Wing of WH for a vanity project.

🧵 contrasting NYT v WaPo

1/n
Headline chosen by editors 10/22:
NYT Rubble? It’s a presidential dream being realized. WaPo Cries of overreach as East Wing decimated further
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Reposted by Heather Muse
poniewozik.bsky.social
James Poniewozik @poniewozik.bsky.social · 13d
Whoever edited the sound in The Diplomat such that every phone buzz and alert noise sounds like it’s going off in my own house needs to CUT IT OUT
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