sonia
@soniabasz.bsky.social
Service design/CX consultant. Systems thinker. I help people communicate at work.
www.baszstudio.com
www.baszstudio.com
Reposted by sonia
Remember that authoritarians have ZERO sense of humor. About anything.
September 18, 2025 at 2:05 AM
Remember that authoritarians have ZERO sense of humor. About anything.
We're about to build a house and we've set this rule: if it can be analog, it should be. If we need some digital automation (e.g. a thermostat), it has to have a way for us to manually override it. No AI/IoT/random data getting sent out to who knows where.
Our home was never that smart and it's getting stupider by the day. Once KEXP started broadcasting locally, we got a radio for the kitchen. If it comes down to it, we have vinyl records, DVDs, and a Tempest/Centipede standup machine and a LOT of books.
It's not the tech, it's the business models.
It's not the tech, it's the business models.
Highly recommend everyone re-endumbify their homes, including appliances that don’t want to watch porn and lightbulbs that don’t send data to whoever and speakers that don’t listen to everything you say
Don’t put this stuff in your house. Make it clear that’s why you aren’t buying it.
Don’t put this stuff in your house. Make it clear that’s why you aren’t buying it.
September 18, 2025 at 1:57 PM
We're about to build a house and we've set this rule: if it can be analog, it should be. If we need some digital automation (e.g. a thermostat), it has to have a way for us to manually override it. No AI/IoT/random data getting sent out to who knows where.
Reposted by sonia
so many of the small indignities of daily life come from us being denied the ability to tell a rich man in a tech company to fuck off. minesweeper has microtransactions. paid services have ads. the opt out says maybe later. the drive thru is a broken chatbot. your car is an ipad. fuck off! fuck off!
August 31, 2025 at 7:01 AM
so many of the small indignities of daily life come from us being denied the ability to tell a rich man in a tech company to fuck off. minesweeper has microtransactions. paid services have ads. the opt out says maybe later. the drive thru is a broken chatbot. your car is an ipad. fuck off! fuck off!
Reposted by sonia
we used to build household shrines to Going On The Computer and it's no coincidence that as we abandoned these we started straying further from god's light
August 22, 2025 at 9:19 AM
we used to build household shrines to Going On The Computer and it's no coincidence that as we abandoned these we started straying further from god's light
I turned 44 this week. At first, I thought about writing 44 things I’ve learned about business design. Then I realized two things:
-No one wants to read that much.
-I don’t want to write that much.
So here are 10.
www.linkedin.com/pulse/10-thi...
-No one wants to read that much.
-I don’t want to write that much.
So here are 10.
www.linkedin.com/pulse/10-thi...
10 things I learned about business design (because 44 is too many)
I just turned 44. At first, I thought about writing 44 things I’ve learned about business design.
www.linkedin.com
August 21, 2025 at 6:12 PM
I turned 44 this week. At first, I thought about writing 44 things I’ve learned about business design. Then I realized two things:
-No one wants to read that much.
-I don’t want to write that much.
So here are 10.
www.linkedin.com/pulse/10-thi...
-No one wants to read that much.
-I don’t want to write that much.
So here are 10.
www.linkedin.com/pulse/10-thi...
Reposted by sonia
today at the park we saw wild turkeys and some dude behind us was like “bro look at those owls” so what I’m saying is don’t ever let anyone make you feel stupid. you can visually identify a turkey
August 9, 2025 at 11:09 PM
today at the park we saw wild turkeys and some dude behind us was like “bro look at those owls” so what I’m saying is don’t ever let anyone make you feel stupid. you can visually identify a turkey
Reposted by sonia
"Artificial Intelligence will have an impact ten times greater than that of the Industrial Revolution," says somebody whose only knowledge of the Industrial Revolution must come from Artificial Intelligence.
August 4, 2025 at 7:25 PM
"Artificial Intelligence will have an impact ten times greater than that of the Industrial Revolution," says somebody whose only knowledge of the Industrial Revolution must come from Artificial Intelligence.
I realized a part of the site was broken just by watching a single user session in Clarity. You know how long it would’ve taken me to spot that in Google Analytics? Forever. I probably never would’ve noticed.
And there are still people who dismiss qualitative research because of sample size.
And there are still people who dismiss qualitative research because of sample size.
August 4, 2025 at 11:43 PM
I realized a part of the site was broken just by watching a single user session in Clarity. You know how long it would’ve taken me to spot that in Google Analytics? Forever. I probably never would’ve noticed.
And there are still people who dismiss qualitative research because of sample size.
And there are still people who dismiss qualitative research because of sample size.
Hello. I'm an autistic person in a film or television drama. I'm a man in my twenties and excel at STEM. Somehow, I managed to get a PhD without understanding basic social rules, and my coworkers find me adorable.
Hello. I am a person in a film or television drama. I never use the toilet.
July 28, 2025 at 1:20 PM
Hello. I'm an autistic person in a film or television drama. I'm a man in my twenties and excel at STEM. Somehow, I managed to get a PhD without understanding basic social rules, and my coworkers find me adorable.
Reposted by sonia
We should have listened when the modems screamed at us.
July 22, 2025 at 2:30 PM
We should have listened when the modems screamed at us.
Reposted by sonia
Do any of these reporters writing about how using the a/c is bad for the environment want to write about AI instead or
July 13, 2025 at 3:46 PM
Do any of these reporters writing about how using the a/c is bad for the environment want to write about AI instead or
Reposted by sonia
Just because it's big doesn't make it strategic.
July 11, 2025 at 7:23 AM
Just because it's big doesn't make it strategic.
Me, every morning, when I open LinkedIn:
(Found it on Pinterest, don't know the author, sorry)
(Found it on Pinterest, don't know the author, sorry)
July 10, 2025 at 8:07 PM
Me, every morning, when I open LinkedIn:
(Found it on Pinterest, don't know the author, sorry)
(Found it on Pinterest, don't know the author, sorry)
Reposted by sonia
Existential crisis at the metro station
July 9, 2025 at 4:28 PM
Existential crisis at the metro station
Any good books and/or courses on business design? Looking to bridge the gap between my MBA and design background with a focus on real business outcomes (i.e. making money), not just the typical design thinking/post-its on walls kind of content. Thanks!
July 7, 2025 at 7:34 PM
Any good books and/or courses on business design? Looking to bridge the gap between my MBA and design background with a focus on real business outcomes (i.e. making money), not just the typical design thinking/post-its on walls kind of content. Thanks!
Reposted by sonia
In a horrifying article about the dangers of Teslas, one point stands out: Teslas automatically disengage self-driving mode <1 second before an imminent crash--not enough time for the driver to react, but enough for Tesla to deny responsibility for fatal crashes, since self-driving "wasn't engaged."
July 5, 2025 at 9:53 AM
In a horrifying article about the dangers of Teslas, one point stands out: Teslas automatically disengage self-driving mode <1 second before an imminent crash--not enough time for the driver to react, but enough for Tesla to deny responsibility for fatal crashes, since self-driving "wasn't engaged."
Reposted by sonia
"why does restaurant food taste better than food cooked at home"
The cook does not care if you live or die and uses salt and butter accordingly
The cook does not care if you live or die and uses salt and butter accordingly
July 2, 2025 at 5:47 PM
"why does restaurant food taste better than food cooked at home"
The cook does not care if you live or die and uses salt and butter accordingly
The cook does not care if you live or die and uses salt and butter accordingly
The real triumph of Silicon Valley’s techno-fascists is making the world believe there’s only one way to be rich.
Creating & becoming rich from successful business models does not require hoarding obscene amounts of wealth — and manipulating politics to get even more treasure — while others starve.
I know it’s trendy to hate billionaires, but many didn’t get rich by accident.
Jeff Bezos made goods cheaper & quickly accessible. Bill Gates put computers in homes. Sergey Brin gave the world a search engine that works. I could go on.
So yes…they should exist.
Jeff Bezos made goods cheaper & quickly accessible. Bill Gates put computers in homes. Sergey Brin gave the world a search engine that works. I could go on.
So yes…they should exist.
June 30, 2025 at 1:08 PM
The real triumph of Silicon Valley’s techno-fascists is making the world believe there’s only one way to be rich.
I'm not from before the internet, but I'm certainly from before the web.
June 29, 2025 at 7:30 PM
I'm not from before the internet, but I'm certainly from before the web.
Excuse me, sir. Sir? I'd like my foot back, sir. Thank you.
June 29, 2025 at 4:36 PM
Excuse me, sir. Sir? I'd like my foot back, sir. Thank you.
Thiel’s answer sounds exactly like something the Antichrist would say.
Peter Thiel tells an interviewer he invests in companies like Palantir and Anduril to prevent the rise of an authoritarian antichrist.
The interviewer then asks won’t these technologies just make it easier for such an authoritarian government to oppress people?
Listen to Thiel’s answer below.
The interviewer then asks won’t these technologies just make it easier for such an authoritarian government to oppress people?
Listen to Thiel’s answer below.
June 29, 2025 at 4:14 PM
Thiel’s answer sounds exactly like something the Antichrist would say.
I ran into a hungry cat on my morning walk, so I went to the nearest grocery store and bought him kibbles. He was so hungry he ate growling, like he thought I might take them away 🥹
June 29, 2025 at 4:12 PM
I ran into a hungry cat on my morning walk, so I went to the nearest grocery store and bought him kibbles. He was so hungry he ate growling, like he thought I might take them away 🥹
Reposted by sonia
Should humanity exist? Let’s ask a man who cofounded an online payment-processing platform 27 years ago
June 28, 2025 at 3:38 PM
Should humanity exist? Let’s ask a man who cofounded an online payment-processing platform 27 years ago
Nothing breaks my heart harder than the look of disappointment in my cat’s eyes.
June 28, 2025 at 1:14 AM
Nothing breaks my heart harder than the look of disappointment in my cat’s eyes.