Maureen Blandford, Serendipitus Founder
@maureenb2b.bsky.social
B2B GTM data expert | Small Data | Supporting leaders in Product, Marketing, Sales, and Success | Building Serendipitus in London | Fighting Legacy every day
Serendipitus.io B2B SaaS for leaders to bypass archaic data infrastructure
Serendipitus.io B2B SaaS for leaders to bypass archaic data infrastructure
Pinned
~taking out my earrings~ B2B GTM folks, let’s maybe not be gaslit about AI anymore.
Neither is true: “AI gives us life.” “AI will kill us.” Stop giving any of it oxygen. Instead, focus on what can give you immediate results in acquisition, expansion, retention:
Neither is true: “AI gives us life.” “AI will kill us.” Stop giving any of it oxygen. Instead, focus on what can give you immediate results in acquisition, expansion, retention:
Reposted by Maureen Blandford, Serendipitus Founder
It's not "artificial" intelligence -- it's simulated intelligence.
The key distinction is that "AI" lacks agency and abstract reasoning, but we possess those things and in our own minds imbue it with them when we anthropomorphize it.
Great conversation with Andy and Melanie re: what AI really is:
The key distinction is that "AI" lacks agency and abstract reasoning, but we possess those things and in our own minds imbue it with them when we anthropomorphize it.
Great conversation with Andy and Melanie re: what AI really is:
A lot of what's seen as #AI - artificial intelligence - is actually "simulated intelligence." @mims.bsky.social explains the big difference on #sustainwhat: revkin.substack.com/p/why-ais-si... (with @melaniemitchell.bsky.social)
February 1, 2026 at 3:11 PM
It's not "artificial" intelligence -- it's simulated intelligence.
The key distinction is that "AI" lacks agency and abstract reasoning, but we possess those things and in our own minds imbue it with them when we anthropomorphize it.
Great conversation with Andy and Melanie re: what AI really is:
The key distinction is that "AI" lacks agency and abstract reasoning, but we possess those things and in our own minds imbue it with them when we anthropomorphize it.
Great conversation with Andy and Melanie re: what AI really is:
Reposted by Maureen Blandford, Serendipitus Founder
If only computers had built in clocks in order to tell time using some sort of deterministic machine-readable format.
But alas, the only way to know whether it's daytime is to pay nearly a dollar every 30 minutes to ask a fancy autocomplete bot.
But alas, the only way to know whether it's daytime is to pay nearly a dollar every 30 minutes to ask a fancy autocomplete bot.
I’m starting to think the people who are excited about “AI agents” have literally never used a computer in their lives
February 1, 2026 at 8:17 AM
If only computers had built in clocks in order to tell time using some sort of deterministic machine-readable format.
But alas, the only way to know whether it's daytime is to pay nearly a dollar every 30 minutes to ask a fancy autocomplete bot.
But alas, the only way to know whether it's daytime is to pay nearly a dollar every 30 minutes to ask a fancy autocomplete bot.
Reposted by Maureen Blandford, Serendipitus Founder
Can we also just take a moment to appreciate that this wondrous sci-fi robot amanuensis is using markdown for some reason? Brother I do not know how to explain that if markdown is still required you are not living in the future yet.
February 1, 2026 at 3:10 AM
Can we also just take a moment to appreciate that this wondrous sci-fi robot amanuensis is using markdown for some reason? Brother I do not know how to explain that if markdown is still required you are not living in the future yet.
100%
And certainly haven’t worked in any sizable enterprise riddle with legacy infrastructure top to bottom
Parallel universe
And certainly haven’t worked in any sizable enterprise riddle with legacy infrastructure top to bottom
Parallel universe
I’m starting to think the people who are excited about “AI agents” have literally never used a computer in their lives
February 1, 2026 at 1:13 PM
100%
And certainly haven’t worked in any sizable enterprise riddle with legacy infrastructure top to bottom
Parallel universe
And certainly haven’t worked in any sizable enterprise riddle with legacy infrastructure top to bottom
Parallel universe
Reposted by Maureen Blandford, Serendipitus Founder
Every time I hear some genius bragging about how fast they are learning to code/write/make art by using AI instead of their own brain, I think of Jenko in 21 Jump Street on the drug that makes him think he’s figured out all of chemistry but the whiteboard is just a whole bunch of 4s
January 31, 2026 at 1:27 AM
Every time I hear some genius bragging about how fast they are learning to code/write/make art by using AI instead of their own brain, I think of Jenko in 21 Jump Street on the drug that makes him think he’s figured out all of chemistry but the whiteboard is just a whole bunch of 4s
Reposted by Maureen Blandford, Serendipitus Founder
Highlight of my career, probably
January 31, 2026 at 1:10 AM
Highlight of my career, probably
Reposted by Maureen Blandford, Serendipitus Founder
xbox live took stronger action against jeffrey epstein than the entire us government
![To: 'eevacation mail.com 'eevacation@gmail.coml
From:
Sent hurl 1 / 1 : :
Subject: E-STOP: Message to Impacted Users
Title: Xbox LIVE - E-STOP: Message to Impacted Users
Xbox LIVE
E-STOP: Message to Impacted Users
Dear Xbox LIVE member,
This message is to notify you that Xbox LIVE has permanently suspended the Xbox LIVE
account associated with this email address. This action is based on the New York Attorney
GeneralAs partnership with Microsoft and other online gaming companies to remove New York
registered sex offenders from online gaming services to minimize the risk to others, particularly
children. As a result, any Xbox LIVE account associated with this email address will not be able
to connect to Xbox LIVE.
If you have an Xbox LIVE Gold subscription, or any unused Microsoft points, we are refunding
the remaining value of those to you within 30 days.
If you do not receive a refund within 30 days, or if you feel that you have been banned
incorrectly, please send Microsoft a notice using the process at www.xbox.com/notice.
Sincerely,
Xbox LIVE
[ ESTOP/P/I ]](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:3lhbiajvxbvxr33ff64o2gic/bafkreiepjxjz42hpobdopqpgom2srzymfzoc6bczitgtqly44wtsqxp5eq@jpeg)
January 30, 2026 at 11:10 PM
xbox live took stronger action against jeffrey epstein than the entire us government
Reposted by Maureen Blandford, Serendipitus Founder
Sometimes I just randomly shout, “TO WHAT END!”
January 28, 2026 at 11:14 PM
Sometimes I just randomly shout, “TO WHAT END!”
Reposted by Maureen Blandford, Serendipitus Founder
No more money, @schumer.senate.gov. They already have rules they already don’t follow on their rampage against us. COME ON.
SCHUMER says Democrats are “united” behind three DHS reforms
1/ End roving patrols; tighten the rules on warrants and require ICE to coordinate with local authorities.
2/ Enforce accountability; a uniform code of conduct.
3/ Require masks off, body cameras on, agents carry ID.
1/ End roving patrols; tighten the rules on warrants and require ICE to coordinate with local authorities.
2/ Enforce accountability; a uniform code of conduct.
3/ Require masks off, body cameras on, agents carry ID.
January 28, 2026 at 11:12 PM
No more money, @schumer.senate.gov. They already have rules they already don’t follow on their rampage against us. COME ON.
Reposted by Maureen Blandford, Serendipitus Founder
Hi, what you saw in 2020 was states expanding access to mail in voting in response to the pandemic.
Republicans found out what happens when they make it easier for people to vote, and now they’re doing everything they can to stop that.
Hope that helps.
Republicans found out what happens when they make it easier for people to vote, and now they’re doing everything they can to stop that.
Hope that helps.
January 28, 2026 at 1:29 PM
Hi, what you saw in 2020 was states expanding access to mail in voting in response to the pandemic.
Republicans found out what happens when they make it easier for people to vote, and now they’re doing everything they can to stop that.
Hope that helps.
Republicans found out what happens when they make it easier for people to vote, and now they’re doing everything they can to stop that.
Hope that helps.
Reposted by Maureen Blandford, Serendipitus Founder
Website: and your postcode?
Me: my address is—
Website: no no I’m keen to guess! Postcode?
Me: *enters postcode*
Website: is it no. 132?
Me: no
Website: is it no. 134?
Me: it’s 1—
Website: SHUT UP is it no. 136?
Me: my address is—
Website: no no I’m keen to guess! Postcode?
Me: *enters postcode*
Website: is it no. 132?
Me: no
Website: is it no. 134?
Me: it’s 1—
Website: SHUT UP is it no. 136?
January 28, 2026 at 10:07 AM
Website: and your postcode?
Me: my address is—
Website: no no I’m keen to guess! Postcode?
Me: *enters postcode*
Website: is it no. 132?
Me: no
Website: is it no. 134?
Me: it’s 1—
Website: SHUT UP is it no. 136?
Me: my address is—
Website: no no I’m keen to guess! Postcode?
Me: *enters postcode*
Website: is it no. 132?
Me: no
Website: is it no. 134?
Me: it’s 1—
Website: SHUT UP is it no. 136?
Reposted by Maureen Blandford, Serendipitus Founder
The biggest own goal of 2024 & 2025 was AI First. My colleagues around the world who heard some version of "drop everything and *do* AI." Good heavens. Mad
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
January 26, 2026 at 1:24 PM
The biggest own goal of 2024 & 2025 was AI First. My colleagues around the world who heard some version of "drop everything and *do* AI." Good heavens. Mad
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Reposted by Maureen Blandford, Serendipitus Founder
Bye forever, WeTransfer.
July 14, 2025 at 11:57 PM
Bye forever, WeTransfer.
😯
💯
Ever since I read Accounting for Slavery, I enjoy asking people why corporations do quarterly reporting 😏
It was simply the frequency of ships back to Europe from Caribbean colonies. Which seems like an insane reason now… but everything just got piled on top of it.
Ever since I read Accounting for Slavery, I enjoy asking people why corporations do quarterly reporting 😏
It was simply the frequency of ships back to Europe from Caribbean colonies. Which seems like an insane reason now… but everything just got piled on top of it.
January 26, 2026 at 2:30 PM
😯
The biggest own goal of 2024 & 2025 was AI First. My colleagues around the world who heard some version of "drop everything and *do* AI." Good heavens. Mad
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
January 26, 2026 at 1:24 PM
The biggest own goal of 2024 & 2025 was AI First. My colleagues around the world who heard some version of "drop everything and *do* AI." Good heavens. Mad
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Yes there are plenty of cool AI applications in market and coming in to market every day. But AI First is not a strategy. It’s a 💰distraction
Reposted by Maureen Blandford, Serendipitus Founder
People in tech seem to think I hate AI - but what I hate is the marketing hyperventilation, like this next thing will solve whatever issues the last thing failed to, which are usually *human* problems that tech cannot solve.
Interestingly, the people in tech I most align with are the true experts.
Interestingly, the people in tech I most align with are the true experts.
January 26, 2026 at 1:17 PM
People in tech seem to think I hate AI - but what I hate is the marketing hyperventilation, like this next thing will solve whatever issues the last thing failed to, which are usually *human* problems that tech cannot solve.
Interestingly, the people in tech I most align with are the true experts.
Interestingly, the people in tech I most align with are the true experts.
We need to tell our reps to repeal the 🧊slush fund as well.
Voting NO on the DHS funding bill is the bare minimum.
Backing Kristi Noem’s impeachment is the bare minimum.
Holding law-breaking ICE agents legally accountable is the bare minimum.
ICE is beyond reform. Abolish it.
Backing Kristi Noem’s impeachment is the bare minimum.
Holding law-breaking ICE agents legally accountable is the bare minimum.
ICE is beyond reform. Abolish it.
January 26, 2026 at 2:48 AM
We need to tell our reps to repeal the 🧊slush fund as well.
Reposted by Maureen Blandford, Serendipitus Founder
Senate Dems needn’t come to agreement on everything right now. That’s a path to the lowest common denominator. They simply have to agree to filibuster DHS approps. As to which of a host of anti-brutality and anti-authoritarian proposals to advance, let a thousand flowers bloom.
January 25, 2026 at 5:27 PM
Senate Dems needn’t come to agreement on everything right now. That’s a path to the lowest common denominator. They simply have to agree to filibuster DHS approps. As to which of a host of anti-brutality and anti-authoritarian proposals to advance, let a thousand flowers bloom.
Reposted by Maureen Blandford, Serendipitus Founder
this is right. you don't have to work out every detail. start with no. go from there.
Senate Dems needn’t come to agreement on everything right now. That’s a path to the lowest common denominator. They simply have to agree to filibuster DHS approps. As to which of a host of anti-brutality and anti-authoritarian proposals to advance, let a thousand flowers bloom.
January 25, 2026 at 6:21 PM
this is right. you don't have to work out every detail. start with no. go from there.
Bringing data to the fore. Bravo.
This is a huge data point.
This is a huge data point.
Minneapolis Police Chief Brian O'Hara: "People have had enough. This is the third shooting in less than 3 weeks. The MPD went the entire year last year recovering about 900 guns from the street, arresting hundreds of violent offenders, and we didn't shoot anyone ... this is not sustainable."
January 25, 2026 at 5:24 PM
Bringing data to the fore. Bravo.
This is a huge data point.
This is a huge data point.
Reposted by Maureen Blandford, Serendipitus Founder
Minneapolis Police Chief Brian O'Hara: "People have had enough. This is the third shooting in less than 3 weeks. The MPD went the entire year last year recovering about 900 guns from the street, arresting hundreds of violent offenders, and we didn't shoot anyone ... this is not sustainable."
January 25, 2026 at 3:47 PM
Minneapolis Police Chief Brian O'Hara: "People have had enough. This is the third shooting in less than 3 weeks. The MPD went the entire year last year recovering about 900 guns from the street, arresting hundreds of violent offenders, and we didn't shoot anyone ... this is not sustainable."
Reposted by Maureen Blandford, Serendipitus Founder
Strongly recommend watching every one of Aaron's clips of this Bash/ Bovino interview. This is how you do it. Keep asking the question, show video & photo evidence to do real time, as it happens fact checking.
Also: look out for the new DHS talking point: "freeze frame adjudication"
Also: look out for the new DHS talking point: "freeze frame adjudication"
BOVINO: He was in the scene actively impeding and assaulting law enforceme--
BASH: But he wasn't impeding. He was filming, which is a legal thing to do in the United States
BOVINO: Dana, let's not free frame adjudicate this now
BASH: But he wasn't impeding. He was filming, which is a legal thing to do in the United States
BOVINO: Dana, let's not free frame adjudicate this now
January 25, 2026 at 2:24 PM
Strongly recommend watching every one of Aaron's clips of this Bash/ Bovino interview. This is how you do it. Keep asking the question, show video & photo evidence to do real time, as it happens fact checking.
Also: look out for the new DHS talking point: "freeze frame adjudication"
Also: look out for the new DHS talking point: "freeze frame adjudication"
Reposted by Maureen Blandford, Serendipitus Founder
If you're living somewhere outside the USA, one thing you can do is pressure your leaders to boycott World Cup and Olympic events here.
January 24, 2026 at 8:29 PM
If you're living somewhere outside the USA, one thing you can do is pressure your leaders to boycott World Cup and Olympic events here.
Reposted by Maureen Blandford, Serendipitus Founder
People are being executed in the street over a problem that straight up does not exist and both parties are complicit in the lie
January 24, 2026 at 5:49 PM
People are being executed in the street over a problem that straight up does not exist and both parties are complicit in the lie
Reposted by Maureen Blandford, Serendipitus Founder
Every elected official in DC should be on their way to #TwinCities now. Shut down Congress and get there. Support @governorwalz.mn.gov in figuring out how to stop this.
January 24, 2026 at 5:47 PM
Every elected official in DC should be on their way to #TwinCities now. Shut down Congress and get there. Support @governorwalz.mn.gov in figuring out how to stop this.