Maureen Blandford, Serendipitus Founder
@maureenb2b.bsky.social
B2B GTM data expert | Small Data | Supporting leaders in Product, Marketing, Sales, and Success | Building Serendipitus in London | Fighting Legacy every day
Serendipitus.io B2B SaaS for leaders to bypass archaic data infrastructure
Serendipitus.io B2B SaaS for leaders to bypass archaic data infrastructure
Pinned
~taking out my earrings~ B2B GTM folks, let’s maybe not be gaslit about AI anymore.
Neither is true: “AI gives us life.” “AI will kill us.” Stop giving any of it oxygen. Instead, focus on what can give you immediate results in acquisition, expansion, retention:
Neither is true: “AI gives us life.” “AI will kill us.” Stop giving any of it oxygen. Instead, focus on what can give you immediate results in acquisition, expansion, retention:
Reposted by Maureen Blandford, Serendipitus Founder
I wrote an entire book about how to get real value out of AI at work and my *first* piece of advice to anyone on this subject is to recognize where AI is *not* appropriate (spoiler -- 95% of what we do) and *avoid* trying to use it there.
"The real tragedy isn’t that students use ChatGPT to do their course work. It’s that universities are teaching everyone—students, faculty, administrators—to stop thinking. We’re outsourcing discernment."
AI is Destroying the University and Learning Itself
Students use AI to write papers, professors use AI to grade them, degrees become meaningless, and tech companies make fortunes. Welcome to the death of higher education.
www.currentaffairs.org
December 4, 2025 at 4:43 PM
I wrote an entire book about how to get real value out of AI at work and my *first* piece of advice to anyone on this subject is to recognize where AI is *not* appropriate (spoiler -- 95% of what we do) and *avoid* trying to use it there.
Sorry so ummm “the public” is somehow idk … to blame?
Rand Paul tells me that he wants the full video of the Venezuelan boat strike released.
“And I think if the public sees images of people clinging to boat debris and being blown up, I think that there is a chance that finally, the public will get interested enough in this to stop this.”
“And I think if the public sees images of people clinging to boat debris and being blown up, I think that there is a chance that finally, the public will get interested enough in this to stop this.”
December 4, 2025 at 8:05 PM
Sorry so ummm “the public” is somehow idk … to blame?
Reposted by Maureen Blandford, Serendipitus Founder
We keep accelerating/“optimizing” broken organizational practices, built on failing governance infrastructure.
It… just makes everything worse.
It… just makes everything worse.
Tech has sped up communication but not collaboration. It amplified information flows without improving coordination, and AI now accelerates low-value “workslop.” The challenge is no longer speed but restoring meaning and enabling genuine collective contribution.
Collaboration: a technological promise that is falling short (and it's going to get worse)
For decades, technology has been advancing with the same promise: to make work smoother, smarter, more collective, and more collaborative. Each new wave, f
www.duperrin.com
December 4, 2025 at 1:24 PM
We keep accelerating/“optimizing” broken organizational practices, built on failing governance infrastructure.
It… just makes everything worse.
It… just makes everything worse.
yes ffs please.
Would love if the Dems could run on 5 big topics. Healthcare is critical but so is anti-corruption etc
Would love if the Dems could run on 5 big topics. Healthcare is critical but so is anti-corruption etc
scholars, researchers, activists, even past-their-prime stalwarts like James Carville:
”Dems have a prime opportunity to run on an anti-corruption agenda"
a congressional Dem leader:
”Dems have a prime opportunity to run on an anti-corruption agenda"
a congressional Dem leader:
Jeffries claims the charges against Cueller were "very thin" and says Trump's pardon was "exactly the right outcome"
December 3, 2025 at 8:35 PM
yes ffs please.
Would love if the Dems could run on 5 big topics. Healthcare is critical but so is anti-corruption etc
Would love if the Dems could run on 5 big topics. Healthcare is critical but so is anti-corruption etc
Reposted by Maureen Blandford, Serendipitus Founder
Wrote about the flaws, fallacies and flimsy evidence underpinning the Mel Robbins NYT estrangement article, which fundamentally misunderstands modern relationships - and a little bit about my book (on Substack)
sarahmanavis.substack.com/p/life-too-s...
sarahmanavis.substack.com/p/life-too-s...
Life is too short to listen to Mel Robbins
Your children want to cut ties? Why not… let them?
sarahmanavis.substack.com
December 2, 2025 at 1:40 PM
Wrote about the flaws, fallacies and flimsy evidence underpinning the Mel Robbins NYT estrangement article, which fundamentally misunderstands modern relationships - and a little bit about my book (on Substack)
sarahmanavis.substack.com/p/life-too-s...
sarahmanavis.substack.com/p/life-too-s...
Reposted by Maureen Blandford, Serendipitus Founder
Also I always feel the need to remind people that Sacks was born in South Africa and I believe still has dual citizenship (not sure about that part).
In any case, he is a member in good standing of the apartheid triplets along with Musk and Thiel.
In any case, he is a member in good standing of the apartheid triplets along with Musk and Thiel.
Sacks was the third player in the Ackman-Rufo disgusting takedown of Claudine Gay w/cherry-picked, ancient allegations, mock outrage, racist tropes about Black competence, and vibes.
But he’s crashing out over a legit story abt his conflicts.
Like Ackman melting down about his wife’s plagiarism.
But he’s crashing out over a legit story abt his conflicts.
Like Ackman melting down about his wife’s plagiarism.
David Sacks' response to the NYT story pointing out all his conflict of interests is a masterpiece of half-truths, outright lies, and deliberate evasion.
x.com/davidsacks/status/19952...
x.com/davidsacks/status/19952...
December 1, 2025 at 3:35 PM
Also I always feel the need to remind people that Sacks was born in South Africa and I believe still has dual citizenship (not sure about that part).
In any case, he is a member in good standing of the apartheid triplets along with Musk and Thiel.
In any case, he is a member in good standing of the apartheid triplets along with Musk and Thiel.
Reposted by Maureen Blandford, Serendipitus Founder
Pete Hagueseth
Not sure who needs to hear this but a US President can not pardon someone being charged for war crimes at The Hague.
November 30, 2025 at 9:32 PM
Pete Hagueseth
Reposted by Maureen Blandford, Serendipitus Founder
Since people find being hopeful and optimistic so cringe these days, let me remind you once again that there isn’t a single liberation movement in the world that wasn’t built on hope and optimism.
November 28, 2025 at 6:34 PM
Since people find being hopeful and optimistic so cringe these days, let me remind you once again that there isn’t a single liberation movement in the world that wasn’t built on hope and optimism.
Reposted by Maureen Blandford, Serendipitus Founder
once more I am begging everyone to do policy based on evidence, not on vibes from the loudest-shouting pressure groups. What the NHS is leaning towards - targeted screening for those most at risk - is the right way to do this. Blanket screening with an unreliable test causes harm.
🔺UPDATED: Start prostate cancer testing regardless of advice, Wes Streeting told
Start prostate cancer testing regardless of advice, Wes Streeting told
Start prostate cancer testing regardless of advice, Wes Streeting told
www.thetimes.com
November 28, 2025 at 12:30 PM
once more I am begging everyone to do policy based on evidence, not on vibes from the loudest-shouting pressure groups. What the NHS is leaning towards - targeted screening for those most at risk - is the right way to do this. Blanket screening with an unreliable test causes harm.
All the flowers to @prospectmagazine.co.uk for this fab interview.
If you don't know Cory, you should.
Deeply effective at framing where we are in tech/AI today, the long game business model behind the junk, and plain spoken real truths that come from decades of study.
Balm.
If you don't know Cory, you should.
Deeply effective at framing where we are in tech/AI today, the long game business model behind the junk, and plain spoken real truths that come from decades of study.
Balm.
It's @prospectmagazine.co.uk pod day! This week @ellenhalliday.bsky.social and I were joined by Cory Doctorow, the man who coined the term enshittification to describe what has happened to the internet. It was a delightful, though depressing, conversation
www.prospectmagazine.co.uk/podcasts/pro...
www.prospectmagazine.co.uk/podcasts/pro...
Cory Doctorow: How the internet went to sh*t
The journalist and activist visits Prospect HQ to discuss what tech giants have done to the internet—and how to fight back
www.prospectmagazine.co.uk
November 28, 2025 at 1:50 PM
All the flowers to @prospectmagazine.co.uk for this fab interview.
If you don't know Cory, you should.
Deeply effective at framing where we are in tech/AI today, the long game business model behind the junk, and plain spoken real truths that come from decades of study.
Balm.
If you don't know Cory, you should.
Deeply effective at framing where we are in tech/AI today, the long game business model behind the junk, and plain spoken real truths that come from decades of study.
Balm.
Reposted by Maureen Blandford, Serendipitus Founder
It's @prospectmagazine.co.uk pod day! This week @ellenhalliday.bsky.social and I were joined by Cory Doctorow, the man who coined the term enshittification to describe what has happened to the internet. It was a delightful, though depressing, conversation
www.prospectmagazine.co.uk/podcasts/pro...
www.prospectmagazine.co.uk/podcasts/pro...
Cory Doctorow: How the internet went to sh*t
The journalist and activist visits Prospect HQ to discuss what tech giants have done to the internet—and how to fight back
www.prospectmagazine.co.uk
November 26, 2025 at 10:38 AM
It's @prospectmagazine.co.uk pod day! This week @ellenhalliday.bsky.social and I were joined by Cory Doctorow, the man who coined the term enshittification to describe what has happened to the internet. It was a delightful, though depressing, conversation
www.prospectmagazine.co.uk/podcasts/pro...
www.prospectmagazine.co.uk/podcasts/pro...
Reposted by Maureen Blandford, Serendipitus Founder
Did you ever racially abuse fellow pupils?
It was years ago.
Did you ever racially abuse fellow pupils?
Not in a hurtful way.
Did you ever racially abuse fellow pupils?
Not with intent.
Did you ever racially abuse fellow pupils?
Not genuine abuse.
😮🫣😬😱 ~AA
It was years ago.
Did you ever racially abuse fellow pupils?
Not in a hurtful way.
Did you ever racially abuse fellow pupils?
Not with intent.
Did you ever racially abuse fellow pupils?
Not genuine abuse.
😮🫣😬😱 ~AA
November 24, 2025 at 7:36 PM
Did you ever racially abuse fellow pupils?
It was years ago.
Did you ever racially abuse fellow pupils?
Not in a hurtful way.
Did you ever racially abuse fellow pupils?
Not with intent.
Did you ever racially abuse fellow pupils?
Not genuine abuse.
😮🫣😬😱 ~AA
It was years ago.
Did you ever racially abuse fellow pupils?
Not in a hurtful way.
Did you ever racially abuse fellow pupils?
Not with intent.
Did you ever racially abuse fellow pupils?
Not genuine abuse.
😮🫣😬😱 ~AA
Reposted by Maureen Blandford, Serendipitus Founder
At #MozFest, we organized a surprise main stage session titled "Unlearning Cisnormativity: Trans Justice is Tech Justice."
The recording is now live, w/ @vektra.bsky.social, Dia Kayyali, Elijah MacKinnon, @alexhanna.bsky.social, and myself:
www.mozillafestival.org/en/2025-high...
@mozilla.org
The recording is now live, w/ @vektra.bsky.social, Dia Kayyali, Elijah MacKinnon, @alexhanna.bsky.social, and myself:
www.mozillafestival.org/en/2025-high...
@mozilla.org
Unlearning Cisnormativity - Mozilla Festival 2025
This year at Mozilla Festival, we unlearned the old rules of the internet to imagine new ways to build, connect, and create together. Watch the highlights on-demand.
www.mozillafestival.org
November 22, 2025 at 7:28 PM
At #MozFest, we organized a surprise main stage session titled "Unlearning Cisnormativity: Trans Justice is Tech Justice."
The recording is now live, w/ @vektra.bsky.social, Dia Kayyali, Elijah MacKinnon, @alexhanna.bsky.social, and myself:
www.mozillafestival.org/en/2025-high...
@mozilla.org
The recording is now live, w/ @vektra.bsky.social, Dia Kayyali, Elijah MacKinnon, @alexhanna.bsky.social, and myself:
www.mozillafestival.org/en/2025-high...
@mozilla.org
Reposted by Maureen Blandford, Serendipitus Founder
I get what you're saying, but I spend my life trying to get people to understand you can't analyse any data well if you don't pay attention to how it was produced....
November 21, 2025 at 7:36 PM
I get what you're saying, but I spend my life trying to get people to understand you can't analyse any data well if you don't pay attention to how it was produced....
Reposted by Maureen Blandford, Serendipitus Founder
“This wasn’t a showdown. It wasn’t a humiliation. It wasn’t a triumph for either man. It was something far more revealing: a case study in how a bully behaves when he can’t rely on fear, and how a principled politician behaves when he refuses the role of the victim.”
November 22, 2025 at 12:50 PM
“This wasn’t a showdown. It wasn’t a humiliation. It wasn’t a triumph for either man. It was something far more revealing: a case study in how a bully behaves when he can’t rely on fear, and how a principled politician behaves when he refuses the role of the victim.”
Reposted by Maureen Blandford, Serendipitus Founder
A question for scientists (construed as broadly as you like) of BlueSky: What makes something data?
(Question inspired by a talk I listened to this morning, and of course I have thoughts, but I wanted to throw this out there first.)
(Question inspired by a talk I listened to this morning, and of course I have thoughts, but I wanted to throw this out there first.)
November 21, 2025 at 6:00 PM
A question for scientists (construed as broadly as you like) of BlueSky: What makes something data?
(Question inspired by a talk I listened to this morning, and of course I have thoughts, but I wanted to throw this out there first.)
(Question inspired by a talk I listened to this morning, and of course I have thoughts, but I wanted to throw this out there first.)
Reposted by Maureen Blandford, Serendipitus Founder
The funniest most chilling thing about this is the question of why this has even come up. Who has a burning desire to… display these symbols ?
Update: The U.S. Coast Guard reversed course, saying the swastika and noose were indeed hate symbols that are prohibited.
This came hours after The Post reported that the service was about to enact a new policy that downgraded those symbols.
This came hours after The Post reported that the service was about to enact a new policy that downgraded those symbols.
In reversal, Coast Guard again classifies swastikas, nooses as hate symbols
The new order came hours after The Post reported the service would instead classify such symbols as “potentially divisive” under guidelines set for release next month.
wapo.st
November 21, 2025 at 4:11 PM
The funniest most chilling thing about this is the question of why this has even come up. Who has a burning desire to… display these symbols ?
Reposted by Maureen Blandford, Serendipitus Founder
@alexhanna.bsky.social @emilymbender.bsky.social The argument "yes AI is a bubble, but it's a special magic bubble different than any other in history" feels like we may have finally summited bullshit mountain: www.nytimes.com/2025/11/20/o...
Opinion | A.I. Is a Bubble. Maybe That’s OK.
www.nytimes.com
November 20, 2025 at 12:54 PM
@alexhanna.bsky.social @emilymbender.bsky.social The argument "yes AI is a bubble, but it's a special magic bubble different than any other in history" feels like we may have finally summited bullshit mountain: www.nytimes.com/2025/11/20/o...
Reposted by Maureen Blandford, Serendipitus Founder
He’s compelling to some people because he notices genuine failures. But in my framework these failures come from the collapse of the verification–deliberation–accountability cycle. Fix that and the system can work, ignore it and nothing will.
November 20, 2025 at 11:21 AM
He’s compelling to some people because he notices genuine failures. But in my framework these failures come from the collapse of the verification–deliberation–accountability cycle. Fix that and the system can work, ignore it and nothing will.
Standing, applauding
What’s interesting is that he performs the same disordered patterns he criticises. Selective evidence, closed causal stories, and a narrative that reinforces itself rather than opening to challenge. It’s the simulated VDA of disordered discourse I've written about before.
November 20, 2025 at 11:58 AM
Standing, applauding
Reposted by Maureen Blandford, Serendipitus Founder
Yarvin sees the hollowed-out version of this and assumes the hollowing is inherent. He ignores how neoliberal incentives, bureaucratic drift, and algorithmic platforms have eroded our truth systems.
November 20, 2025 at 11:19 AM
Yarvin sees the hollowed-out version of this and assumes the hollowing is inherent. He ignores how neoliberal incentives, bureaucratic drift, and algorithmic platforms have eroded our truth systems.
Reposted by Maureen Blandford, Serendipitus Founder
If I were sick, I would simply choose to be healthy. Bing bang boom bsky.app/profile/atru...
Markwayne Mullin: "Reward people for being healthy. Think about this. Healthcare is the only industry that you're not rewarded for taking care of your responsibility. If you think about homeowners insurance, if you're within 500 feet of a fire hydrant, your insurance goes down."
November 19, 2025 at 6:16 PM
If I were sick, I would simply choose to be healthy. Bing bang boom bsky.app/profile/atru...
Reposted by Maureen Blandford, Serendipitus Founder
Just so it’s clear, Cook would be in prison if he lived in Saudi Arabia
Tim Cook, the head of Apple, is having a nice dinner with MBS, who regularly orders executions, including for tweets.
Apple hosts "a Saudi app that allows men to track the movement of their wives and daughters. In 2019, Mr. Cook said he would investigate the app, but it is still available today."
Apple hosts "a Saudi app that allows men to track the movement of their wives and daughters. In 2019, Mr. Cook said he would investigate the app, but it is still available today."
November 19, 2025 at 3:41 AM
Just so it’s clear, Cook would be in prison if he lived in Saudi Arabia
Reposted by Maureen Blandford, Serendipitus Founder
The biggest revelation in Lizza’s tell-all tonight is that Mark Sanford was running for president in 2020. I genuinely had zero recollection of this.
November 18, 2025 at 3:01 AM
The biggest revelation in Lizza’s tell-all tonight is that Mark Sanford was running for president in 2020. I genuinely had zero recollection of this.
Reposted by Maureen Blandford, Serendipitus Founder
whenever the sun sets at 4:45 pm i open a window, lean out and yell "WRONG" as loud as i can. that usually buys me another hour or two of sunlight
November 17, 2025 at 9:48 PM
whenever the sun sets at 4:45 pm i open a window, lean out and yell "WRONG" as loud as i can. that usually buys me another hour or two of sunlight