Tom Flood
@tomflood.bsky.social
Strategy/Creative/Content/Branding @ rovélo creative. Lectures & workshops on reframing the mainstream narrative around road safety/road violence and active transportation but mostly trying to catch up on vacuuming.
Creativebyrovelo.com
Creativebyrovelo.com
Pinned
Tom Flood
@tomflood.bsky.social
· Nov 29
There is no greater joy than everyone in the house being asleep as you drink your morning coffee.
Reposted by Tom Flood
How do you fix journalism?
Fucking pay for it.
Stop complaining about paywalls and subscribe.
The rise of right-wing media is because the rich funded it. The fall of legacy media is because the rich funded it and then decided not to.
Fucking pay for it.
Stop complaining about paywalls and subscribe.
The rise of right-wing media is because the rich funded it. The fall of legacy media is because the rich funded it and then decided not to.
February 4, 2026 at 7:47 PM
How do you fix journalism?
Fucking pay for it.
Stop complaining about paywalls and subscribe.
The rise of right-wing media is because the rich funded it. The fall of legacy media is because the rich funded it and then decided not to.
Fucking pay for it.
Stop complaining about paywalls and subscribe.
The rise of right-wing media is because the rich funded it. The fall of legacy media is because the rich funded it and then decided not to.
I remember the days when the office internet would go down and the whole agency would empty out to the bar down the street.
February 5, 2026 at 6:09 PM
I remember the days when the office internet would go down and the whole agency would empty out to the bar down the street.
Reposted by Tom Flood
Feel this is true of the cycling industry as a whole.
Where is the marketing? The push to show people they don’t have to drive?
(I know @tomflood.bsky.social is on this with Rovélo Creative, but he is a lone giant.) #bikesky #biketo
Where is the marketing? The push to show people they don’t have to drive?
(I know @tomflood.bsky.social is on this with Rovélo Creative, but he is a lone giant.) #bikesky #biketo
One thing that is on my mind this morning: There is a dangerous counterfactual attack on e-bikes all across the US right now and there are no bike companies or bike orgs pushing back with clear storytelling to combat it. A multi-billion dollar industry without a clear comms strategy.
February 5, 2026 at 5:52 PM
Feel this is true of the cycling industry as a whole.
Where is the marketing? The push to show people they don’t have to drive?
(I know @tomflood.bsky.social is on this with Rovélo Creative, but he is a lone giant.) #bikesky #biketo
Where is the marketing? The push to show people they don’t have to drive?
(I know @tomflood.bsky.social is on this with Rovélo Creative, but he is a lone giant.) #bikesky #biketo
Reposted by Tom Flood
This is a true story. While travelling, one time I told someone I bike everywhere in Winnipeg and they said "oh, do you know Dave?" and I'm like, please, like do you think just because I ride a bike I know everyone who rides a bike? And yes, I know Dave, so what? @daveelmore12.bsky.social
Cyclist who lives in city of over 3 million does in fact know your friend who rides a bike there too.
February 5, 2026 at 4:55 PM
This is a true story. While travelling, one time I told someone I bike everywhere in Winnipeg and they said "oh, do you know Dave?" and I'm like, please, like do you think just because I ride a bike I know everyone who rides a bike? And yes, I know Dave, so what? @daveelmore12.bsky.social
Reposted by Tom Flood
Just saw a driver hanging a right at Front & Simcoe while typing on an open laptop, it's a minor miracle more pedestrians aren't killed every day
February 5, 2026 at 3:11 PM
Just saw a driver hanging a right at Front & Simcoe while typing on an open laptop, it's a minor miracle more pedestrians aren't killed every day
Reposted by Tom Flood
This is real, and it’s located near Tesla’s flagship London store in Tottenham.
February 5, 2026 at 3:56 PM
This is real, and it’s located near Tesla’s flagship London store in Tottenham.
Reposted by Tom Flood
I should add this to the anti wholesome stinker list I’m still going back and forth on. 🤔
LOVE when people use your creative without permission and slap their logo on it - Then after you ask very nicely via email if they'd like to collaborate for their next show you don't get a response THEN you see that they are still using your work as marketing collateral.
February 5, 2026 at 1:25 AM
I should add this to the anti wholesome stinker list I’m still going back and forth on. 🤔
Reposted by Tom Flood
not me trying to figure out if I know the cyclist that pops up on a @everylotchicago.bsky.social post
Cyclist who lives in city of over 3 million does in fact know your friend who rides a bike there too.
February 5, 2026 at 1:43 PM
not me trying to figure out if I know the cyclist that pops up on a @everylotchicago.bsky.social post
Reposted by Tom Flood
Cyclist who lives in city of over 3 million does in fact know your friend who rides a bike there too.
February 5, 2026 at 1:31 PM
Cyclist who lives in city of over 3 million does in fact know your friend who rides a bike there too.
February 5, 2026 at 1:13 PM
Cyclist who lives in city of over 3 million does in fact know your friend who rides a bike there too.
Reposted by Tom Flood
What the actual fuck, CABDA?
You sit here screaming to support our LBS' against the mail-order giant, but also feel it's your right to steal the labor of people in other crafts?
You sit here screaming to support our LBS' against the mail-order giant, but also feel it's your right to steal the labor of people in other crafts?
LOVE when people use your creative without permission and slap their logo on it - Then after you ask very nicely via email if they'd like to collaborate for their next show you don't get a response THEN you see that they are still using your work as marketing collateral.
February 4, 2026 at 10:29 PM
What the actual fuck, CABDA?
You sit here screaming to support our LBS' against the mail-order giant, but also feel it's your right to steal the labor of people in other crafts?
You sit here screaming to support our LBS' against the mail-order giant, but also feel it's your right to steal the labor of people in other crafts?
Reposted by Tom Flood
Hell yeah!
"Man who really doesn't even bike too often thrilled at the opportunity to defend the behaviour of every cyclist in every city for all of time."
February 4, 2026 at 4:02 PM
Hell yeah!
LOVE when people use your creative without permission and slap their logo on it - Then after you ask very nicely via email if they'd like to collaborate for their next show you don't get a response THEN you see that they are still using your work as marketing collateral.
February 4, 2026 at 8:56 PM
LOVE when people use your creative without permission and slap their logo on it - Then after you ask very nicely via email if they'd like to collaborate for their next show you don't get a response THEN you see that they are still using your work as marketing collateral.
Toronto’s lack of snow removal is even too much for bike thieves.
Mysterious artifact found in a Toronto snow bank, leaving many local politicians confounded.
@tomflood.bsky.social
@cycletoronto.bsky.social
@tomflood.bsky.social
@cycletoronto.bsky.social
February 4, 2026 at 7:55 PM
Toronto’s lack of snow removal is even too much for bike thieves.
Reposted by Tom Flood
Mysterious artifact found in a Toronto snow bank, leaving many local politicians confounded.
@tomflood.bsky.social
@cycletoronto.bsky.social
@tomflood.bsky.social
@cycletoronto.bsky.social
February 4, 2026 at 7:29 PM
Mysterious artifact found in a Toronto snow bank, leaving many local politicians confounded.
@tomflood.bsky.social
@cycletoronto.bsky.social
@tomflood.bsky.social
@cycletoronto.bsky.social
Reposted by Tom Flood
Some Friendly expanded edition, out March 27th
Newly remastered by Frank Arkwright at Abbey Road and featuring the full album and I’ve chosen all the bonus tracks
Double white vinyl with a printed inner gatefold sleeve & double CD.
Pre-order here thecharlatans.ffm.to/somefriendly...
Newly remastered by Frank Arkwright at Abbey Road and featuring the full album and I’ve chosen all the bonus tracks
Double white vinyl with a printed inner gatefold sleeve & double CD.
Pre-order here thecharlatans.ffm.to/somefriendly...
February 4, 2026 at 3:13 PM
Some Friendly expanded edition, out March 27th
Newly remastered by Frank Arkwright at Abbey Road and featuring the full album and I’ve chosen all the bonus tracks
Double white vinyl with a printed inner gatefold sleeve & double CD.
Pre-order here thecharlatans.ffm.to/somefriendly...
Newly remastered by Frank Arkwright at Abbey Road and featuring the full album and I’ve chosen all the bonus tracks
Double white vinyl with a printed inner gatefold sleeve & double CD.
Pre-order here thecharlatans.ffm.to/somefriendly...
Reposted by Tom Flood
Looking at #ottcity commercial real estate right now for our shop and this cuts deep. We can only have empty store front properties or Dollarama.
"Couple excited to move to the big city and experience the exact same retailers as their current suburb but in cute buildings."
February 4, 2026 at 1:21 PM
Looking at #ottcity commercial real estate right now for our shop and this cuts deep. We can only have empty store front properties or Dollarama.
Reposted by Tom Flood
Cough - Fulton Market Raising Cane's - cough
"Couple excited to move to the big city and experience the exact same retailers as their current suburb but in cute buildings."
February 4, 2026 at 1:14 PM
Cough - Fulton Market Raising Cane's - cough
Reposted by Tom Flood
It me
"Man who really doesn't even bike too often thrilled at the opportunity to defend the behaviour of every cyclist in every city for all of time."
February 4, 2026 at 3:01 PM
It me
Reposted by Tom Flood
Oh hey, it’s the expression I make when I hear “but I saw a cyclist run through a stop sign” for the umpteenth time
"Man who really doesn't even bike too often thrilled at the opportunity to defend the behaviour of every cyclist in every city for all of time."
February 4, 2026 at 3:03 PM
Oh hey, it’s the expression I make when I hear “but I saw a cyclist run through a stop sign” for the umpteenth time
Reposted by Tom Flood
Me when transport advocacy....
"Man who really doesn't even bike too often thrilled at the opportunity to defend the behaviour of every cyclist in every city for all of time."
February 4, 2026 at 2:56 PM
Me when transport advocacy....
Reposted by Tom Flood
More info at 3pm 🙌
February 4, 2026 at 1:28 PM
More info at 3pm 🙌
these are live in the shop and starting to arrive out in the world.
creativebyrovelo.com/shop
creativebyrovelo.com/shop
February 4, 2026 at 2:31 PM
these are live in the shop and starting to arrive out in the world.
creativebyrovelo.com/shop
creativebyrovelo.com/shop