This is unlikely to end well for Patagonia. At all.
In lighter hearted news; Patagonia sues drag performer Pattie Gonia
www.independent.co.uk/life-style/p...
www.independent.co.uk/life-style/p...
Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia
Outdoor retailer accused Pattie Gonia’s branding of ‘confusing and deceiving consumers’
www.independent.co.uk
January 25, 2026 at 2:23 AM
This is unlikely to end well for Patagonia. At all.
For #scape day, a pic from a memorable hike in Patagonia, Argentina (2024).
#landscape #hiking #photography #travel #patagonia #argentina #eastcoastkin
#landscape #hiking #photography #travel #patagonia #argentina #eastcoastkin
January 23, 2026 at 2:17 PM
For #scape day, a pic from a memorable hike in Patagonia, Argentina (2024).
#landscape #hiking #photography #travel #patagonia #argentina #eastcoastkin
#landscape #hiking #photography #travel #patagonia #argentina #eastcoastkin
A serving of Megatherium skull from Punta Alta, Patagonia, presented to the @hunterianmuseum.bsky.social by Charles Darwin #FossilFriday
January 23, 2026 at 7:56 AM
A serving of Megatherium skull from Punta Alta, Patagonia, presented to the @hunterianmuseum.bsky.social by Charles Darwin #FossilFriday
Thank you, Patagonia! Sign: www.patagonia.com/actionworks/...
Boundary Waters - Patagonia Action Works
Congress is about to force a vote that will pave the way for copper mining in Minnesota’s Boundary Waters Canoe Area Wilderness, a 1.1-million-acre public area with federally protected forests and fre...
www.patagonia.com
January 22, 2026 at 4:20 AM
Thank you, Patagonia! Sign: www.patagonia.com/actionworks/...
patagonia the company is suing pattie gonia the drag queen
Patagonia Is Suing Pattie Gonia. No, That’s Not a Typo.
The apparel giant says the LGBTQ+ activist violated an agreement over the use of its trademark and logo.
www.outsideonline.com
January 26, 2026 at 5:47 PM
patagonia the company is suing pattie gonia the drag queen
Maroon Patagonia vest over a deep blue hoodie. Black hat.
January 26, 2026 at 4:38 AM
Maroon Patagonia vest over a deep blue hoodie. Black hat.
Would just like to note who got there first. Disappointed in Patagonia the company but not Patagonia the region.
January 23, 2026 at 8:43 PM
Would just like to note who got there first. Disappointed in Patagonia the company but not Patagonia the region.
I think the South Americans should sue Patagonia for using Patagonia as a commercial brand. It could cause confusion.
What the hell @patagonia.com? There's no way their drag name would cause confusion under the Lanham act. This is purely vindictive.
I'll keep shopping at The North Face instead and I suggest others find a different brand.
nypost.com/2026/01/22/u...
I'll keep shopping at The North Face instead and I suggest others find a different brand.
nypost.com/2026/01/22/u...
Patagonia sues drag queen ‘Pattie Gonia’ claiming ‘irreparable harm’
“The harm Pattie Gonia has caused and will cause to the Patagonia brand is irreparable,” according to the lawsuit.
nypost.com
January 23, 2026 at 8:38 PM
I think the South Americans should sue Patagonia for using Patagonia as a commercial brand. It could cause confusion.
Argentina files trademark infringement lawsuit against clothing company Patagonia
January 24, 2026 at 1:53 PM
Argentina files trademark infringement lawsuit against clothing company Patagonia
Muy a ojo los incendios en La Patagonia Argentina están, según este mapa de Windy en el peor de los momentos.
January 26, 2026 at 3:45 AM
Muy a ojo los incendios en La Patagonia Argentina están, según este mapa de Windy en el peor de los momentos.
Woodlands of Patagonia.
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
January 22, 2026 at 2:49 PM
Woodlands of Patagonia.
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
“It’s so fun to get all bundled up and brave the outdoors,” said the man whose winter attire was a Patagonia Nano-Puff jacket and sometimes gloves.
“I Just Love Winter,” Said the Man from Northern California
“I just love winter,” said the man from Northern California. - - -“It’s so fun to get all bundled up and brave the outdoors,” said the man whose wi...
buff.ly
January 24, 2026 at 2:00 AM
“It’s so fun to get all bundled up and brave the outdoors,” said the man whose winter attire was a Patagonia Nano-Puff jacket and sometimes gloves.
The founder of Patagonia has made planet Earth the company’s major shareholder.
How this ‘dirtbag’ billionaire chose to do capitalism differently
theconversation.com
January 25, 2026 at 11:26 PM
The founder of Patagonia has made planet Earth the company’s major shareholder.
A Patagonian summit in the Torres del Paine national park.
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
January 23, 2026 at 2:33 PM
A Patagonian summit in the Torres del Paine national park.
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
#Patagonia #photography #landscapephotography #landscape #mountains #OPOTY #PhotoRippin
In a just world Patagonia (region) sues Patagonia (company) as real party in interest...
January 23, 2026 at 8:57 PM
In a just world Patagonia (region) sues Patagonia (company) as real party in interest...
Literally just messaged someone whose whole platform is
"here are more ethical alternatives to evil companies! instead of spotify, do qobuz! why patagonia isn't so great!! here's how to ditch the amazon habit! more on my substack!!" 🫠
and suggested that there was ... a more ethical alternative..
"here are more ethical alternatives to evil companies! instead of spotify, do qobuz! why patagonia isn't so great!! here's how to ditch the amazon habit! more on my substack!!" 🫠
and suggested that there was ... a more ethical alternative..
When i see people i respect starting new substack newsletters it’s just so disappointing.
January 25, 2026 at 5:03 PM
Literally just messaged someone whose whole platform is
"here are more ethical alternatives to evil companies! instead of spotify, do qobuz! why patagonia isn't so great!! here's how to ditch the amazon habit! more on my substack!!" 🫠
and suggested that there was ... a more ethical alternative..
"here are more ethical alternatives to evil companies! instead of spotify, do qobuz! why patagonia isn't so great!! here's how to ditch the amazon habit! more on my substack!!" 🫠
and suggested that there was ... a more ethical alternative..
Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia
Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia
Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia
www.independent.co.uk
January 24, 2026 at 1:44 PM
Patagonia files trademark infringement lawsuit against drag performer: Pattie Gonia
The law stinks for her I’m afraid, Patagonia is explicitly only requesting $1 in damage
January 25, 2026 at 2:44 AM
The law stinks for her I’m afraid, Patagonia is explicitly only requesting $1 in damage
Pattie Gonia definitely skirted the line here (no pun intended) but I don't think the average consumer is going to confuse a "Pattie Gonia Hiking Club" shirt that has a giant high heel boot with a Patagonia shirt. It's not the same style or font.
January 23, 2026 at 8:35 PM
Pattie Gonia definitely skirted the line here (no pun intended) but I don't think the average consumer is going to confuse a "Pattie Gonia Hiking Club" shirt that has a giant high heel boot with a Patagonia shirt. It's not the same style or font.
breaking: xenorhinotherium patagonius files trademark infringement lawsuit against patagonia, claiming "we were here first"
January 24, 2026 at 1:53 PM
breaking: xenorhinotherium patagonius files trademark infringement lawsuit against patagonia, claiming "we were here first"
Patagonia suing a drag queen for trademark infringement is going to do wonders for their PR.
January 22, 2026 at 7:50 PM
Patagonia suing a drag queen for trademark infringement is going to do wonders for their PR.
O presidente do Chile acaba de confirmar 70 prisões e possíveis penas de prisão perpétua para os responsáveis pelos incêndios. Enquanto isso, Milei foi de férias com a irmã para a Suíça, não houve UMA ÚNICA prisão na Patagônia e, em dois anos, ele sequer concedeu uma coletiva de imprensa.
January 23, 2026 at 9:07 AM
O presidente do Chile acaba de confirmar 70 prisões e possíveis penas de prisão perpétua para os responsáveis pelos incêndios. Enquanto isso, Milei foi de férias com a irmã para a Suíça, não houve UMA ÚNICA prisão na Patagônia e, em dois anos, ele sequer concedeu uma coletiva de imprensa.
🚨Incendios en la Patagonia: se agrava la situación en Cholila.
January 26, 2026 at 1:05 PM
🚨Incendios en la Patagonia: se agrava la situación en Cholila.
How did a kid from the North Shore suburbs of Milwaukee end up raising alpacas & Icelandic horses in remote Chilean Patagonia? This wasn’t the result of a single decision, but the accumulation of thousands of little ones. Every time we choose love over fear, we inch closer to our destination.
January 24, 2026 at 1:53 PM
How did a kid from the North Shore suburbs of Milwaukee end up raising alpacas & Icelandic horses in remote Chilean Patagonia? This wasn’t the result of a single decision, but the accumulation of thousands of little ones. Every time we choose love over fear, we inch closer to our destination.