Robert West
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robertjwest.bsky.social
Robert West
@robertjwest.bsky.social

Based at UCL. Researching tobacco use, human motivation and application of AI to behavioural science. Co-founder of Behaviour Change Wheel and COM-B model.

Robert, Rob, Bob, or Bobby West may refer to:Robert West (chemist), American professor of chemistry at the University of Wisconsin–Madison Robert West (painter), Irish artist, draughtsman, and teacher Robert West (politician), BNP politician and founder of the Christian Council of Britain Robert West (boxer), American boxer Robert West, American football player Robert Lucius West, Irish artist, draughtsman and teacher Robert Van Osdell West Jr., American entrepreneur in the oil and gas business Robert West (psychologist), professor of health psychology at University College London Bob West, American actor Bob West, character in 1977 British comedy Adventures of a Private Eye Rob West, a candidate in the Ontario New Democratic Party candidates, 1987 Ontario provincial election Robbie West, Australian rules footballer Bobby West (boxer), American boxer, opponent of Mark Kaylor in 1983 Bobby West (musician), pianist/composer on 1972 American album A Possible Projection of the Future / Childhood's End .. more

Chemistry 46%
Materials science 16%
This is an important and sobering read about a 1943 American pamphlet warning citizens what fascism in America would look like. Every bit of it is happening now

open.substack.com/pub/heatherc...
January 9, 2026
Beginning in 1943, the War Department published a series of pamphlets for U.S.
open.substack.com

Reposted by Robert West

the ICE officer calling a woman he just murdered a “fucking bitch” is visceral, but imo the most material new information in the latest video is that she very clearly turns the wheel away from the officer right before it happens
very disappointing.

There is a code of conduct for Royal Society fellows - it's not a value judgement to say that Musk has contravened it!

see relevant bits of code and the Royal Society stated values below.

Reposted by Robert West

Statement from Birzeit University on the Israeli military invasion of its campus and shooting of students www.birzeit.edu/en/news/stat...
Statement from Birzeit University on the Israeli military invasion of its campus and shooting of students
As part of its ongoing assault on Palestinian life and institutions, the Israeli occupying army carried out a military invasion of Birzeit University during official working hours, at a time when the ...
www.birzeit.edu

Reposted by Robert West

Large Language models pose an existential threat to online survey research www.pnas.org/doi/10.1073/...

An AI can now evade a comprehensive suite of data quality checks, achieving a 99.8% pass rate on 6,000 trials of standard attention checks.
PNAS
Proceedings of the National Academy of Sciences (PNAS), a peer reviewed journal of the National Academy of Sciences (NAS) - an authoritative source of high-impact, original research that broadly spans...
www.pnas.org
MS NOW @ms.now · 3d
BREAKING: The Hennepin County District Attorney's office says they have jurisdiction to charge the ICE agent involved in the fatal Minneapolis shooting.
his name is Jonathan Ross and he shouldn't get a good night's sleep for the rest of his life www.startribune.com/ice-agent-wh...
Star Tribune identifies ICE agent who fatally shot woman in Minneapolis
Jonathan Ross was dragged in a separate incident last year by a fleeing driver, according to court records.
www.startribune.com
Walz: "I couldn't help but think, and it scares me a bit -- 'The party told you to reject the evidence of your eyes and ears. It was their final, most important directive.' It certainly feels like that in this moment."
For those keeping score, Bellingcat, The New York Times Visual Investigation Team, & Washington Post's Visual Forensic team have all published analysis showing the ICE shooter wasn't in the path of Renee Nicole Good’s vehicle when he shot her, contradicting statements by the President & his cronies

I think this conversation has been instructive and apologise to the anonymous person or bot for allowing them to illustrate important features of self-delusion. Today I will be demonstrating to plead with our government to show humanity to the hunger strikes. And this person or both will be blocked.

The charge of assaulting a police officer relates to a different group of people. The person in that case is not on hunger strike. But again, this person illustrates another tactic - conflation with apparently hard evidence.

Notice, the continuing reliance on insults and deflection. The discussion was about people on hunger strike, whom this person (assuming it's not a bot) appeared to imply had been violent and were seeking special treatment. This is all standard fare but instructive to see it in action.

For anyone else who may be reading this, you may notice 1) the use of insult, and 2) deflection from the original facts in question. This happens when a party to a disagreement finds engaging with material facts too aversive to engage with.

No one can surely be in any doubt that these people are being made an example of to deter direct action against the UK's complicity in genocide. It is now a simple dichotomy: Are you for or against the UK government's support for Israel's ongoing slaughter and displacement of Palestinians?

To be clear. None of the hunger strikers are being accused of violence. The reported violence of PA obviously falls far short of anything that would normally be thought of as terrorism. It is reported and not confirmed. And the accused are being denied the usual rights of remand prisoners.

The US Government has set out very clearly its plans for the US oligarchs (not its people) to dominate the world. They are not hiding it and have thrown out a challenge to countries such as the UK: The US does not see us as an ally but as a vassal state. youtu.be/idkurWogst8?...
This is Trump's new plan for US global dominance
YouTube video by Geopolitical Economy Report
youtu.be

😂

Please take a few moments to pressure the government to meet with the Palestine Action hunger strikers now. goodlaw.social/8f6640
Force the government to meet with the Palestine Action hunger strikers NOW
Palestine Action activists are in the middle of their hunger strike, and their situation is desperate. Some of them have not eaten for 46 days. They have been refused medical attention, their communic...
goodlaw.social

Reposted by Robert West

Reposted by Robert West

We now offer an FAQs page on our website that answers the most common technical and training questions that you may have. You can access it here: www.ncsct.co.uk/publications....
You can also ask questions via [email protected]
Please note: our new enquiries number is 01747 441648.

You may be interested in this preprint that Sarah Jackson, Linda Ng Fat and I have just published on improved mental wellbeing following health-behaviour changes. If you have any comments or suggestions please let us know. www.qeios.com/read/NY0ZS1
Benefits to Mental Wellbeing from Making Positive Changes in Health-Related Behaviours: An Ultra-Rapid Review
BACKGROUND AND AIMS. Changes in health-related behaviours that have a longer-term impact on physical health have also been found in many studies to lead to relatively rapid improvements in mental well...
www.qeios.com

Reposted by Robert West

📢 Submissions are open for the 2026 Behaviour Change Conference!
A fantastic opportunity to share your work & connect with delegates worldwide - all working toward a healthier, sustainable world 🌍
🗓 Deadline: 15 Dec 2025
👉 ucl.ac.uk/behaviour-change/conference
#BCConf2026 @be-change.bsky.social

I've just heard what may be the funniest line ever in a detective story. It's in the brilliant Anthony Horowitz' novel 'Close to Death' whose audiobook is brightening up my gym experience. It is 'There was so much blood, even the police dog threw up.'

Reposted by Robert West

Bigly recommend listening to the Unlocking Behaviour Change 'cast from #JamieWest (not sure of his blewski handle) and @robertjwest.bsky.social.

Lots of info and insight, entertainingly and efficiently conveyed.

#ChickenSexing

youtu.be/J0y2Bo4glfk?...
Unlocking Behaviour Change Podcast Episode 20: Notice the difference!
YouTube video by Unlocking Behaviour Change
youtu.be

Reposted by Robert West

Robert West explaining the use of ontologies to support research on #nicotine and #tobacco use at the SRNT-E conference addictovocab.org @robertjwest.bsky.social

Reposted by Robert West

👥📚 And are you interested in applying AI to your own behavioural research? Join our drop-in advice sessions with our AI webinar speakers @jannahastings.bsky.social , @robertjwest.bsky.social, and @susanmichie.bsky.social Michie beginning in September.
Sign up to a session today!
Section 4: BR-UK AI Help Desk | Behavioural Research UK (BR-UK) | Usher Institute
A soon-to-come initiative of bi-monthly online advice sessions supporting researchers in navigating this fast-evolving space.
usher.ed.ac.uk